AI visibility report

How AI assistants represent St. Louis

AI assistants describe St. Louis through cultural diversity, outdoor activities, world-class attractions, and fine dining.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe St. Louis, based on 945 AI answers, last checked October 8, 2026. How we measure →

St. Louis official site ↗

945

Questions asked

881

Places identified

Oct 8, 2026

Last checked

Current score 27/100 Average of model agreement, confirmed-open rate and presence rate — how this score is calculated

Key takeaways

What this check tells you

Presence

St. Louis is not recommended in any of the 4 U.S.-wide AI travel questions that don't name it.

Top picks

Pappy’s Smokehouse is recommended in 84% of the answers to "Best Food Experiences" questions about St. Louis.

Official site

Perplexity cited explorestlouis.com, St. Louis's official site, in 29 of 60 sourced answers in the October check (48%), down from 54% in September.

Generated from this check's data Updated Oct 8, 2026

Lead finding

AI assistants still recommend Tony's in St. Louis, which is permanently closed.

Elaia, a temporarily closed restaurant, is recommended in 6 answers by two of the four AI assistants. Bulrush, a permanently closed restaurant, appears in 5 answers from two of the four AI assistants.

Based on the check of October 8, 2026

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How AI sees St. Louis

Across the prompts we've tracked, AI most consistently associates St. Louis with:

cultural diversity
outdoor activities
world-class attractions
Fine Dining
winter experiences
indoor activities
local experience
rainy day activities

How St. Louis benchmarks

Model agreement

St. Louis 5%

Tracked U.S. destinations 13%

Confirmed-open rate

St. Louis 78%

Tracked U.S. destinations 82%

Presence rate

St. Louis 0%

Tracked U.S. cities 30%

Each metric shows two bars: St. Louis's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

When travellers don't ask about St. Louis

St. Louis comes up in 0 of 4 U.S.-wide questions.

Each question is asked 3 ways to each of the 4 AI assistants, so 12 answers per question.

Best Foodie Cities in the United States Not named
AI named instead: Chicago (12 of 12 answers), New Orleans (12 of 12 answers), New York City (12 of 12 answers)
How we asked

A question travellers ask without naming a place, in 3 wordings. An answer is one assistant answering one wording.
- “What are the best foodie cities in the United States?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “I'm planning a food-focused trip to the U.S. Which cities have the best culinary scenes?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “Recommend the top U.S. cities known for their food and restaurant scenes.” Answered by ChatGPT, Claude, Gemini, Perplexity.
Best Romantic Weekend Destinations in the United States Not named
AI named instead: Savannah (10 of 12 answers), Sedona (10 of 12 answers), Charleston (9 of 12 answers)
How we asked

A question travellers ask without naming a place, in 3 wordings. An answer is one assistant answering one wording.
- “What are the best romantic weekend destinations in the United States?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “My partner and I want a romantic U.S. getaway. Where should we go?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “Suggest the most romantic weekend destinations in the United States for couples.” Answered by ChatGPT, Claude, Gemini, Perplexity.
Best Winter Destinations in the United States Not named
AI named instead: Jackson Hole (9 of 12 answers), Lake Tahoe (9 of 12 answers), Park City (7 of 12 answers)
How we asked

A question travellers ask without naming a place, in 3 wordings. An answer is one assistant answering one wording.
- “What are the best winter destinations in the United States?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “I want to experience winter in the U.S. Which destinations are the best for that?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “Recommend the top U.S. destinations to visit in winter.” Answered by ChatGPT, Claude, Gemini, Perplexity.
Two-Week Must-See Itinerary in the United States Not named
AI named instead: New York City (12 of 12 answers), San Francisco (12 of 12 answers), Las Vegas (10 of 12 answers)
How we asked

A question travellers ask without naming a place, in 3 wordings. An answer is one assistant answering one wording.
- “What are the must-see destinations during two weeks in the United States?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “I have two weeks to explore the United States. What destinations should I absolutely visit?” Answered by ChatGPT, Claude, Gemini, Perplexity.
- “Create a two-week United States itinerary highlighting the top destinations.” Answered by ChatGPT, Claude, Gemini, Perplexity.

Where AI might be wrong

Tony's — Best Fine-Dining Restaurants(+1 more) Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, and Perplexity.
Tony’s announced it would close permanently on February 15, 2025. A St. Louis news report quoted the restaurant’s announcement and said it was accepting reservations for its final service.
Source
Sardella — Best Fine-Dining Restaurants Closed

Flagged closed by 1 source, still recommended by ChatGPT and Claude.
Sardella has permanently closed. Expat BBQ’s FAQ states that “Sardella” has permanently closed; Sauce Magazine also lists Sardella among St. Louis restaurants lost during the pandemic.
Source

What AI names when travellers ask about St. Louis

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Vicia named in 32 of 44 AI answers

rank #1–#14

Pappy’s Smokehouse named in 27 of 44 AI answers

rank #1–#9

Charlie Gitto's named in 15 of 44 AI answers

rank #1–#11

Balkan Treat Box named in 13 of 44 AI answers

rank #2–#21

Sidney Street Cafe named in 13 of 44 AI answers

rank #1–#8

Four Seasons Hotel St. Louis named in 33 of 41 AI answers

rank #1–#3

Ritz-Carlton St. Louis named in 31 of 41 AI answers

rank #1–#3

The Chase Park Plaza named in 22 of 41 AI answers

rank #2–#6

The Last Hotel (Unbound Collection by Hyatt) named in 18 of 41 AI answers

rank #3–#5

Angad Arts Hotel named in 14 of 41 AI answers

rank #5–#6

City Museum named in 33 of 42 AI answers

rank #2–#10

Gateway Arch National Park named in 31 of 42 AI answers

rank #1–#2

Cathedral Basilica of Saint Louis named in 29 of 42 AI answers

rank #1–#19

Missouri Botanical Garden named in 29 of 42 AI answers

rank #2–#16

Anheuser-Busch Brewery named in 28 of 42 AI answers

rank #4–#18

Four Seasons Hotel St. Louis named in 31 of 42 AI answers

rank #1–#6

The Cheshire named in 24 of 42 AI answers

rank #1–#7

Moonrise Hotel named in 23 of 42 AI answers

rank #2–#8

Ritz-Carlton St. Louis named in 22 of 42 AI answers

rank #1–#9

Chase Park Plaza Royal Sonesta Hotel named in 18 of 42 AI answers

rank #1–#7

City Museum named in 37 of 46 AI answers

rank #1–#8

Grant’s Farm named in 37 of 46 AI answers

rank #1–#8

The Magic House named in 36 of 46 AI answers

rank #1–#10

St. Louis Science Center named in 34 of 46 AI answers

rank #2–#8

Forest Park named in 26 of 46 AI answers

rank #4–#10

Blues City Deli named in 38 of 58 AI answers

rank #1–#14

Gioia's Deli named in 33 of 58 AI answers

rank #1–#12

Carl’s Drive-In named in 28 of 58 AI answers

rank #3–#11

Pappy’s Smokehouse named in 27 of 58 AI answers

rank #1–#11

Mai Lee named in 26 of 58 AI answers

rank #3–#11

See more categories

Pappy’s Smokehouse named in 69 of 82 AI answers

rank #1–#21

Imo's Pizza named in 66 of 82 AI answers

rank #1–#14

Ted Drewes Frozen Custard named in 65 of 82 AI answers

rank #3–#28

Charlie Gitto's named in 57 of 82 AI answers

rank #1–#18

Park Avenue Coffee named in 54 of 82 AI answers

rank #2–#27

Cherokee Street named in 47 of 67 AI answers

rank #1–#16

Forest Park named in 44 of 67 AI answers

rank #2–#29

Soulard Farmers Market named in 35 of 67 AI answers

rank #1–#28

The Hill named in 35 of 67 AI answers

rank #1–#20

City Museum named in 30 of 67 AI answers

rank #1–#33

Ted Drewes Frozen Custard named in 34 of 50 AI answers

rank #1–#15

Pappy’s Smokehouse named in 33 of 50 AI answers

rank #1–#12

Imo's Pizza named in 30 of 50 AI answers

rank #1–#16

Crown Candy Kitchen named in 28 of 50 AI answers

rank #1–#12

Anthonino's Taverna named in 26 of 50 AI answers

rank #1–#13

Forest Park named in 20 of 45 AI answers

rank #1–#10

Red Roof Inn named in 12 of 45 AI answers

rank #1–#9

Motel 6 St. Louis Airport named in 11 of 45 AI answers

rank #1–#5

Quality Inn named in 11 of 45 AI answers

rank #2–#7

St. Louis Union Station named in 11 of 45 AI answers

rank #1–#7

Hermann, Missouri named in 29 of 44 AI answers

rank #1–#6

Elephant Rocks State Park named in 24 of 44 AI answers

rank #1–#11

Meramec Caverns named in 22 of 44 AI answers

rank #1–#14

Ste. Genevieve National Historical Park named in 21 of 44 AI answers

rank #2–#22

Elephant Rocks and Johnson’s Shut-Ins State Parks named in 20 of 44 AI answers

rank #1–#12

Drury Plaza Hotel St. Louis at the Arch named in 31 of 44 AI answers

rank #1–#5

Four Seasons Hotel St. Louis named in 22 of 44 AI answers

rank #1–#6

St. Louis Union Station named in 21 of 44 AI answers

rank #1–#8

Hyatt Regency St. Louis at The Arch named in 19 of 44 AI answers

rank #1–#7

Forest Park named in 17 of 44 AI answers

rank #2–#10

Tony's named in 28 of 44 AI answers

rank #1–#8

Vicia named in 25 of 44 AI answers

rank #1–#8

Sidney Street Cafe named in 22 of 44 AI answers

rank #1–#8

The Crossing named in 16 of 44 AI answers

rank #2–#12

Bulrush named in 14 of 44 AI answers

rank #2–#11

Angad Arts Hotel named in 33 of 43 AI answers

rank #1–#6

The Cheshire named in 31 of 43 AI answers

rank #1–#6

The Last Hotel (Unbound Collection by Hyatt) named in 28 of 43 AI answers

rank #1–#6

Moonrise Hotel named in 27 of 43 AI answers

rank #1–#7

Hotel Saint Louis named in 25 of 43 AI answers

rank #2–#6

Campbell House Museum named in 31 of 43 AI answers

rank #4–#12

Gateway Arch National Park named in 30 of 43 AI answers

rank #1–#2

Old Courthouse named in 29 of 43 AI answers

rank #1–#3

Missouri History Museum named in 24 of 43 AI answers

rank #2–#11

Anheuser-Busch Brewery named in 22 of 43 AI answers

rank #3–#13

Laumeier Sculpture Park named in 29 of 42 AI answers

rank #1–#15

Tower Grove Park named in 24 of 42 AI answers

rank #1–#13

Cherokee Street named in 21 of 42 AI answers

rank #1–#17

Cahokia Mounds State Historic Site named in 19 of 42 AI answers

rank #1–#14

City Museum named in 17 of 42 AI answers

rank #1–#8

City Museum named in 33 of 42 AI answers

rank #1–#9

St. Louis Science Center named in 32 of 42 AI answers

rank #1–#8

Saint Louis Art Museum named in 30 of 42 AI answers

rank #1–#7

Missouri History Museum named in 29 of 42 AI answers

rank #2–#9

St. Louis Union Station named in 21 of 42 AI answers

rank #2–#11

The Crossing named in 20 of 42 AI answers

rank #2–#8

Tony's named in 19 of 42 AI answers

rank #1–#5

Sidney Street Cafe named in 17 of 42 AI answers

rank #1–#6

Cinder House named in 15 of 42 AI answers

rank #2–#11

Vicia named in 13 of 42 AI answers

rank #1–#9

Eads Bridge named in 27 of 42 AI answers

rank #2–#8

Malcolm W. Martin Memorial Park named in 27 of 42 AI answers

rank #1–#9

Gateway Arch National Park named in 25 of 42 AI answers

rank #1–#3

Compton Hill Water Tower named in 17 of 42 AI answers

rank #2–#10

Forest Park named in 17 of 42 AI answers

rank #2–#8

City Museum named in 31 of 42 AI answers

rank #1–#11

Missouri Botanical Garden named in 25 of 42 AI answers

rank #1–#9

Steinberg Skating Rink named in 21 of 42 AI answers

rank #1–#11

Anheuser-Busch Brewery named in 16 of 42 AI answers

rank #2–#13

St. Louis Zoo named in 15 of 42 AI answers

rank #1–#6

Where Perplexity's answers about St. Louis come from

Perplexity cited explorestlouis.com, St. Louis's official tourism site, in 29 of 60 answers about St. Louis in the October check (48%), down from 54% in September.

The web domains Perplexity's live search pulled most while answering tracked travel questions about St. Louis (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

Other Missouri destinations TakeScout tracks

Kansas City

Tracking how ChatGPT, Claude, Gemini, and Perplexity describe Kansas City.

Follow St. Louis →

How AI assistants represent St. Louis

What this check tells you

AI assistants still recommend Tony's in St. Louis, which is permanently closed.

Follow St. Louis

How AI sees St. Louis

How St. Louis benchmarks

When travellers don't ask about St. Louis

Where AI might be wrong

What AI names when travellers ask about St. Louis

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Food Experiences

Best Local Experiences

Best Local or Traditional Restaurants

Best Budget Hotels

Best Day Trips

Best Family Hotels

Best Fine-Dining Restaurants

Best Boutique Hotels

Best Historical Attractions

Best Hidden Gems

Best Rainy-Day Attractions

Best Restaurants for Couples

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about St. Louis come from

Other Missouri destinations TakeScout tracks

Kansas City