AI visibility report

How AI assistants represent Missouri

AI assistants currently describe Missouri mainly through its fine dining, BBQ and barbecue.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Missouri, based on 963 AI answers, last checked October 5, 2026. How we measure →

Missouri official site ↗

963

Questions asked

1,268

Places identified

Oct 5, 2026

Last checked

Current score 43/100 Average of model agreement and confirmed-open rate — how this score is calculated

2 tracked destinations

across 2 tracked cities in Missouri

1,872

Questions asked

1,840

Places identified

Oct 9, 2026

Last checked

Kansas City

959 places · 927 questions

AI assistants describe Kansas City through Fine dining, Kansas City barbecue, world-class museums, and history.

St. Louis

881 places · 945 questions

AI assistants describe St. Louis through cultural diversity, outdoor activities, world-class attractions, and fine dining.

Latest findings

St. Louis · Concentration
In Best Luxury Hotels mentions, the top 3 properties—Four Seasons Hotel St. Louis, Ritz-Carlton St. Louis, and The Last Hotel—capture 53% of mentions across 12 answers, well above the 20% an even split would produce.

How Missouri compares, rolled up

Model agreement

Missouri 6%

Network average 11%

Confirmed-open rate

Missouri 78%

Network average 76%

Presence rate

Missouri 0%

Tracked U.S. cities 31%

Missouri's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across Missouri's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Closed places

"Tony's" is permanently closed but still recommended in 11 answers by three of the four AI assistants; "Super 8 by Wyndham" and "Bluestem" are also permanently closed and still recommended.

Official site

Perplexity cited visitmo.com, Missouri's official site, in 29 of 60 sourced answers in the October check (48%), about the same as in August (52%), ranking 36th of 74 tracked U.S. destinations for official-site citation frequency.

Generated from this check's data Updated Oct 5, 2026

How AI describes Missouri

AI assistants most often associate Missouri with fine dining, BBQ and barbecue.

This culinary focus appears alongside family attractions in some answers, broadening Missouri's profile beyond dining alone. Across the themes tracked, fine dining, BBQ and barbecue remain the ones most frequently linked to the state in AI-generated travel content.

Based on the check of October 5, 2026

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How AI sees Missouri

Across the prompts we've tracked, AI most consistently associates Missouri with:

fine dining
BBQ
barbecue
family attractions
farm-to-table
Outdoor Adventures
St. Louis-style pizza
BBQ Capital
cultural attractions
indoor attractions

How Missouri benchmarks

Model agreement

Missouri 10%

Tracked U.S. destinations 13%

Confirmed-open rate

Missouri 79%

Tracked U.S. destinations 82%

Each metric shows two bars: Missouri's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Tony's — Best Fine-Dining Restaurants(+1 more) Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, and Gemini.
Tony’s Restaurant announced it would close permanently on February 15, 2025; a news report quoted the restaurant’s announcement and said it was accepting reservations for its final dinner service.
Source
Super 8 by Wyndham — Best Budget Hotels Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, and Gemini.
MapQuest lists Super 8 by Wyndham Fenton/St. Louis Area in Missouri as “Permanently closed.”
Source

What AI names when travellers ask about Missouri

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Joe's Kansas City Bar-B-Que named in 64 of 83 AI answers

rank #1–#9

Vicia named in 60 of 83 AI answers

rank #1–#8

Pappy's Smokehouse named in 53 of 83 AI answers

rank #1–#10

Corvino Supper Club & Tasting Room named in 49 of 83 AI answers

rank #2–#9

Q39 named in 44 of 83 AI answers

rank #1–#11

Four Seasons Hotel St. Louis named in 38 of 42 AI answers

rank #1–#5

The Ritz-Carlton St. Louis named in 38 of 42 AI answers

rank #1–#6

Big Cedar Lodge named in 26 of 42 AI answers

rank #1–#10

Chateau on the Lake Resort & Spa named in 22 of 42 AI answers

rank #1–#9

The Chase Park Plaza named in 22 of 42 AI answers

rank #1–#9

Gateway Arch named in 35 of 42 AI answers

rank #1–#2

City Museum named in 29 of 42 AI answers

rank #2–#10

Forest Park named in 28 of 42 AI answers

rank #2–#8

National WWI Museum and Memorial named in 28 of 42 AI answers

rank #3–#9

Nelson-Atkins Museum of Art named in 26 of 42 AI answers

rank #5–#14

Big Cedar Lodge named in 29 of 43 AI answers

rank #1–#8

Chateau on the Lake Resort & Spa named in 28 of 43 AI answers

rank #1–#8

The Raphael Hotel named in 18 of 43 AI answers

rank #1–#9

The Elms Hotel & Spa named in 17 of 43 AI answers

rank #1–#6

Hermann Hill named in 15 of 43 AI answers

rank #1–#11

City Museum named in 38 of 42 AI answers

rank #1–#7

Silver Dollar City named in 38 of 42 AI answers

rank #1–#15

Science City at Union Station named in 28 of 42 AI answers

rank #3–#13

Gateway Arch named in 27 of 42 AI answers

rank #1–#8

Meramec Caverns named in 24 of 42 AI answers

rank #8–#27

Booches named in 39 of 64 AI answers

rank #5–#12

Blues City Deli named in 35 of 64 AI answers

rank #1–#7

Gioia's Deli named in 30 of 64 AI answers

rank #1–#8

Carl’s Drive-In named in 28 of 64 AI answers

rank #1–#11

Joe's Kansas City Bar-B-Que named in 26 of 64 AI answers

rank #1–#6

See more categories

Joe's Kansas City Bar-B-Que named in 32 of 69 AI answers

rank #1–#13

Soulard named in 29 of 69 AI answers

rank #2–#25

Hermann and the Missouri Wine Trail named in 28 of 69 AI answers

rank #4–#25

Katy Trail State Park named in 27 of 69 AI answers

rank #1–#22

Elephant Rocks named in 26 of 69 AI answers

rank #4–#26

Ha Ha Tonka State Park named in 27 of 49 AI answers

rank #1–#16

Elephant Rocks named in 25 of 49 AI answers

rank #1–#13

Hermann and the Missouri Wine Trail named in 23 of 49 AI answers

rank #1–#6

Lake of the Ozarks named in 23 of 49 AI answers

rank #3–#20

Meramec Caverns named in 23 of 49 AI answers

rank #2–#12

Vicia named in 33 of 49 AI answers

rank #1–#10

Tony's named in 27 of 49 AI answers

rank #1–#9

Corvino Supper Club & Tasting Room named in 24 of 49 AI answers

rank #2–#10

Sidney Street Cafe named in 22 of 49 AI answers

rank #1–#7

Bluestem named in 20 of 49 AI answers

rank #4–#10

Arthur Bryant's named in 33 of 46 AI answers

rank #1–#9

Joe's Kansas City Bar-B-Que named in 33 of 46 AI answers

rank #1–#8

Imo's Pizza named in 26 of 46 AI answers

rank #1–#13

Charlie Gitto’s named in 21 of 46 AI answers

rank #1–#9

Gates Bar-B-Q named in 21 of 46 AI answers

rank #2–#10

Grand Gulf State Park named in 28 of 46 AI answers

rank #1–#8

Ha Ha Tonka State Park named in 25 of 46 AI answers

rank #1–#15

Elephant Rocks named in 23 of 46 AI answers

rank #1–#8

Ste. Genevieve named in 20 of 46 AI answers

rank #3–#12

Bonne Terre Mine named in 19 of 46 AI answers

rank #1–#13

Red Roof Inn St. Louis named in 18 of 45 AI answers

rank #1–#11

Drury Inn & Suites named in 16 of 45 AI answers

rank #1–#13

La Quinta Inn named in 15 of 45 AI answers

rank #1–#12

Super 8 by Wyndham named in 14 of 45 AI answers

rank #1–#13

Columbia named in 13 of 45 AI answers

rank #3–#25

Gateway Arch named in 39 of 45 AI answers

rank #1–#3

Wilson's Creek National Battlefield named in 38 of 45 AI answers

rank #1–#11

Mark Twain Boyhood Home & Museum named in 35 of 45 AI answers

rank #2–#13

Harry S. Truman Presidential Library & Museum named in 23 of 45 AI answers

rank #2–#9

Missouri State Capitol named in 23 of 45 AI answers

rank #3–#16

Arthur Bryant's named in 35 of 44 AI answers

rank #1–#10

Lambert’s Cafe named in 31 of 44 AI answers

rank #1–#14

Joe's Kansas City Bar-B-Que named in 29 of 44 AI answers

rank #1–#9

Pappy's Smokehouse named in 26 of 44 AI answers

rank #1–#10

Gates Bar-B-Q named in 25 of 44 AI answers

rank #1–#11

The Cheshire named in 25 of 43 AI answers

rank #1–#6

Hotel Vandivort named in 24 of 43 AI answers

rank #1–#11

The Last Hotel named in 24 of 43 AI answers

rank #1–#8

City Museum named in 20 of 43 AI answers

rank #1–#6

The Elms Hotel & Spa named in 19 of 43 AI answers

rank #2–#12

City Museum named in 33 of 43 AI answers

rank #1–#9

Nelson-Atkins Museum of Art named in 31 of 43 AI answers

rank #1–#14

National WWI Museum and Memorial named in 29 of 43 AI answers

rank #1–#13

Saint Louis Art Museum named in 28 of 43 AI answers

rank #1–#6

Missouri History Museum named in 25 of 43 AI answers

rank #1–#8

Big Cedar Lodge named in 28 of 42 AI answers

rank #1–#8

Drury Plaza Hotel St. Louis at the Arch named in 26 of 42 AI answers

rank #1–#9

Great Wolf Lodge named in 22 of 42 AI answers

rank #1–#8

Chateau on the Lake Resort & Spa named in 21 of 42 AI answers

rank #1–#4

Margaritaville Lake Resort named in 19 of 42 AI answers

rank #1–#10

Tony's named in 23 of 42 AI answers

rank #1–#4

Bluestem named in 17 of 42 AI answers

rank #2–#10

Le Fou Frog named in 16 of 42 AI answers

rank #1–#9

The Crossing named in 16 of 42 AI answers

rank #1–#9

Sycamore named in 15 of 42 AI answers

rank #7–#11

Ha Ha Tonka State Park named in 31 of 42 AI answers

rank #1–#12

Taum Sauk Mountain named in 30 of 42 AI answers

rank #1–#11

Elephant Rocks named in 27 of 42 AI answers

rank #2–#12

Gateway Arch named in 24 of 42 AI answers

rank #1–#17

Castlewood State Park named in 22 of 42 AI answers

rank #2–#11

Hidden Valley Ski Resort named in 24 of 42 AI answers

rank #1–#16

Steinberg Skating Rink named in 24 of 42 AI answers

rank #1–#18

Ha Ha Tonka State Park named in 23 of 42 AI answers

rank #1–#19

City Museum named in 20 of 42 AI answers

rank #6–#23

Meramec Caverns named in 18 of 42 AI answers

rank #4–#20

Where Perplexity's answers about Missouri come from

Perplexity cited visitmo.com, Missouri's official tourism site, in 29 of 60 answers about Missouri in the October check (48%), about the same as in August (52%).

The web domains Perplexity's live search pulled most while answering tracked travel questions about Missouri (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent Missouri

across 2 tracked cities in Missouri

Kansas City

St. Louis

Latest findings

How Missouri compares, rolled up

What this check tells you

AI assistants most often associate Missouri with fine dining, BBQ and barbecue.

Follow Missouri

How AI sees Missouri

How Missouri benchmarks

Where AI might be wrong

What AI names when travellers ask about Missouri

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Local Experiences

Best Day Trips

Best Fine-Dining Restaurants

Best Food Experiences

Best Hidden Gems

Best Budget Hotels

Best Historical Attractions

Best Local or Traditional Restaurants

Best Boutique Hotels

Best Rainy-Day Attractions

Best Family Hotels

Best Restaurants for Couples

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about Missouri come from

Other U.S. destinations TakeScout tracks

New Orleans

New York City

San Francisco

West Virginia

Charleston