AI is becoming part of how people plan travel
Nobody's really watching what those answers say. That's what we're trying to fix with TakeScout.
Ask ChatGPT, Claude, Gemini, or Perplexity where to eat in Québec City, or how to spend three days in Texas, and you'll get an answer with real recommendations in it. Specific restaurants, specific neighborhoods, specific things to do.
One answer doesn't tell you much
Ask the same question twice and the answer shifts. Reword it slightly and it shifts again. Ask a different model and you get a different opinion entirely. A single screenshot of an AI recommending your destination is a nice anecdote, but it's not evidence of anything.
So instead of one-off checks, we ask the same kinds of questions real travelers ask — over and over, worded differently, across models, across categories — and watch what holds up. Which places keep showing up. Which recommendations are stable and which ones swing wildly by model. Which destinations stand out from their neighbors, and which barely get mentioned at all.
The point is to build a record, not take a snapshot
A single check tells you what AI said today. What we actually want is the history: whether an attraction's AI visibility is climbing or fading, whether the models are converging or disagreeing more than they used to, whether a destination's AI-described identity is drifting from how it markets itself.
That only gets useful with time. So every destination gets checked repeatedly, and the record grows from there.
Every destination page is public
Recommendations, rankings, model disagreement — all of it, free to look at. We'd rather you see the actual data than take our word for it.
That also means the findings aren't always flattering. Some destinations show up strong and consistent across models. Others barely register, or get associated with things that don't match how they'd like to be seen. We're not softening that — an honest picture is the only kind worth having.
Who's doing this
TakeScout was started by Stéphane Guérin , an Internet entrepreneur based in Canada. Over the past 25 years he's built online companies, successfully exiting two of them. Somewhere in the years after, he kept coming back to the same question: if people are starting to ask AI where to go instead of Googling it, who's actually keeping track of what AI tells them?
Nobody, as far as he could find. So he started building the thing that would.
We're still early — new destinations and more tracked questions are going in regularly, and a lot of what "this should look like" is still getting figured out as we go.
Questions, feedback, or a destination you'd like to see covered? Get in touch.