Key takeaways
What this check tells you
Concentration
In Best Family Hotels, if AI recommended all hotels equally the top 3 would get about 25% of mentions, but Delta Hotels by Marriott Saint John, Chateau Saint John, and Saint John Inn instead capture 56.7%.
Concentration
Best Luxury Hotels shows similar clustering, with Hilton Saint John, Delta Hotels by Marriott Saint John, and Chateau Saint John taking 52.2% of mentions against an expected 25% if picks were spread evenly.
Concentration
In Best Hidden Gems, the top 3 picks — Rockwood Park, Irving Nature Park, and Carleton Martello Tower — pull 19.5% of mentions versus an expected 5.5%, the widest gap of any attractions category despite having 55 tracked entities.
Movement
Best Hidden Gems is the most volatile category tracked, with all 55 entities changing position between checks.
Lead finding
Saint John's AI narrative shows a 300% concentration spike, anchored by near-universal 97% positive sentiment across 134 mentions.
Saint John stands out for a strong Concentration finding, registering at 300%, alongside a distinctiveness score of 30% that outpaces the network average of 21%. The destination's supporting themes cluster tightly around food and value — from Atlantic Canadian comfort food and authentic local cuisine to budget-friendly dining and boutique stays — and sentiment around these themes is overwhelmingly positive at 97%. Yet this strength is narrowly defined: Saint John was not recommended or mentioned in any of the 12 tracked questions that don't name it directly. The result is a destination with a sharply concentrated, positive identity that has yet to break into broader AI-driven travel conversations.
How AI sees Saint John
Across the prompts we've tracked, AI most consistently associates Saint John with:
outdoor activitiesSeafoodBay of Fundy tidesbudget-friendlycoastal charmculinary sceneDay TripsFamily-FriendlyFine DiningHistoric and Cultural
How Saint John benchmarks
Confirmed-open rate
Saint John
71%
Network average
81%
Distinctiveness
Saint John
0%
Network average
11%
Presence rate
Saint John
0%
Network average
11%
Saint John's AI benchmark numbers compared to the network average across all tracked destinations.
Each metric shows two bars: Saint John's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond Saint John-specific questions
How often Saint John comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Sep 15, 2026):
See all questions
Two-Week Must-See Itinerary in Canada — Direct
Not mentioned
Two-Week Must-See Itinerary in Canada — Conversational
Not mentioned
Two-Week Must-See Itinerary in Canada — Recommendation
Not mentioned
Best Winter Destinations in Canada — Direct
Not mentioned
Best Winter Destinations in Canada — Conversational
Not mentioned
Best Winter Destinations in Canada — Recommendation
Not mentioned
Best Foodie Cities in Canada — Direct
Not mentioned
Best Foodie Cities in Canada — Conversational
Not mentioned
Best Foodie Cities in Canada — Recommendation
Not mentioned
Best Romantic Weekend Destinations in Canada — Direct
Not mentioned
Best Romantic Weekend Destinations in Canada — Conversational
Not mentioned
Best Romantic Weekend Destinations in Canada — Recommendation
Not mentioned
Where AI might be wrong
Billy's Seafood Company
— Best Local or Traditional Restaurants
Closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
CBC News reported that Billy’s Seafood Company closed its doors on February 4, 2025, ending more than 30 years of business. The owner said the business was “not viable” and “must close effective immediately.”
SourceReversing Falls
— Best Attractions for Families(+4 more)
Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
Reversing Falls Restaurant and skywalk closed for the 2020 season, with the owner hoping to resume operations in 2021; this is evidence of a temporary, non-routine closure rather than permanent shutdown.
SourceNew Brunswick Museum
— Best Attractions for Families(+1 more)
Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
The New Brunswick Museum’s Exhibition Centre in Saint John is closed until further notice while it undergoes major facilities and exhibitions renewal; the museum says it expects to reopen in 2028.
Source
Top picks by traveler intent
Rankings: Volatile
21 places moved rank this check
9 new4 in & out
East Coast Bistro
17 of 22
rank #1–#6
Italian By Night
15 of 22
rank #1–#8
Thandi
15 of 22
rank #2–#6
Port City Royal
14 of 22
rank #1–#6
Billy's Seafood Company↔
8 of 22
rank #3–#5
Saint John Ale House
8 of 22
rank #3–#6
Saint John City Market↔
6 of 22
rank #1–#11
Taco Pica↔
6 of 22
rank #2–#10
Rankings: Volatile
12 places moved rank this check
6 new3 in & out
Delta Hotels by Marriott Saint John
17 of 21
rank #1–#4
Hilton Saint John
16 of 21
rank #1–#3
Chateau Saint John
13 of 21
rank #1–#7
Chipman Hill Suites
6 of 21
rank #1–#5
The Westin St. John Resort Villas↔
4 of 21
rank #2–#6
Crowne Plaza Saint John Harbour ViewNew
3 of 21
rank #4–#9
Gallows Point ResortNew
3 of 21
rank #1–#3
Lovango Resort + Beach Club↔
3 of 21
rank #1–#5
Rankings: Volatile
24 places moved rank this check
11 new4 in & out
Reversing Falls
22 of 22
rank #1–#2
Saint John City Market
22 of 22
rank #1–#4
Irving Nature Park
21 of 22
rank #2–#6
Rockwood Park
20 of 22
rank #3–#12
New Brunswick Museum
17 of 22
rank #4–#8
Carleton Martello Tower
14 of 22
rank #5–#9
King's Square and Loyalist House
12 of 22
rank #4–#9
The Gathering Place / Harbour Passage
11 of 22
rank #4–#12
Rankings: Volatile
10 places moved rank this check
2 new1 in & out
Hilton Saint John
16 of 23
rank #1–#8
Chipman Hill Suites
14 of 23
rank #1–#6
Delta Hotels by Marriott Saint John
12 of 23
rank #1–#5
Chateau Saint John
11 of 23
rank #1–#7
Homeport Historic Bed & Breakfast
11 of 23
rank #1–#5
Mahogany Manor
8 of 23
rank #2–#6
Shadow Lawn Inn
6 of 23
rank #2–#6
East Coast Bistro
5 of 23
rank #6–#8
Rankings: Volatile
22 places moved rank this check
9 new3 in & out
Rockwood Park
21 of 21
rank #1–#5
Irving Nature Park
20 of 21
rank #1–#6
Reversing Falls
20 of 21
rank #1–#5
Saint John City Market
20 of 21
rank #1–#8
New Brunswick Museum
14 of 21
rank #2–#6
The Gathering Place / Harbour Passage
11 of 21
rank #3–#9
Cherry Brook Zoo
9 of 21
rank #4–#10
Canada Games Aquatic Centre↔
6 of 21
rank #4–#9
Rankings: Volatile
24 places moved rank this check
21 new1 in & out
Saint John City Market↔
11 of 22
rank #1–#9
Big Tide Brewing Co.
8 of 22
rank #3–#11
East Coast BistroNew
8 of 22
rank #2–#8
Thandi
8 of 22
rank #3–#7
Vito's
8 of 22
rank #2–#11
Urban Deli
7 of 22
rank #2–#6
Billy's Seafood Company
6 of 22
rank #1–#2
Taste of Egypt
6 of 22
rank #3–#7
See more categories
Rankings: Volatile
55 places moved rank this check
32 new5 returning8 in & out
Rockwood Park
19 of 27
rank #1–#10
Irving Nature Park
17 of 27
rank #1–#3
Carleton Martello Tower
14 of 27
rank #1–#10
Tin Can Beach
13 of 27
rank #2–#7
Saint John City Market
9 of 27
rank #3–#9
Black Beach↔
8 of 27
rank #1–#13
King's Square and Loyalist House
6 of 27
rank #4–#10
Barbour's General Store
5 of 27
rank #5–#14
Rankings: Volatile
27 places moved rank this check
13 new3 in & out
Saint John City Market
22 of 25
rank #1–#3
Irving Nature Park
19 of 25
rank #2–#14
Rockwood Park
17 of 25
rank #3–#12
Reversing Falls
14 of 25
rank #1–#15
Uptown Saint John
12 of 25
rank #1–#10
New Brunswick Museum
8 of 25
rank #2–#10
AREA 506 Waterfront Container Village
7 of 25
rank #5–#10
Billy's Seafood Company
6 of 25
rank #2–#12
Rankings: Volatile
19 places moved rank this check
8 new2 in & out
Hopewell Rocks
21 of 24
rank #2–#9
Fundy National Park
18 of 24
rank #1–#9
St. Martins↔
17 of 24
rank #1–#7
Fundy Trail Parkway
16 of 24
rank #1–#8
Grand Manan Island
16 of 24
rank #3–#6
The Algonquin Resort St. Andrews by-the-Sea
12 of 24
rank #1–#6
Fredericton
11 of 24
rank #3–#9
Kingsbrae Garden
11 of 24
rank #3–#7
Rankings: Volatile
14 places moved rank this check
8 new1 in & out
Italian By Night
17 of 22
rank #1–#4
East Coast Bistro
14 of 22
rank #1–#5
Thandi
14 of 22
rank #1–#4
Port City Royal
13 of 22
rank #1–#6
Saint John Ale House
6 of 22
rank #4–#5
Taco PicaNew
6 of 22
rank #1–#5
Shadow Lawn Inn
5 of 22
rank #4–#6
Grannan's
4 of 22
rank #2–#6
Rankings: Volatile
26 places moved rank this check
14 new
Saint John City Market
19 of 22
rank #1–#6
East Coast Bistro
13 of 22
rank #1–#5
Italian By Night
13 of 22
rank #2–#9
Thandi
10 of 22
rank #2–#10
Saint John Ale House
9 of 22
rank #1–#7
Reversing Falls
7 of 22
rank #3–#8
Uptown Saint JohnNew
6 of 22
rank #2–#6
Billy's Seafood Company
5 of 22
rank #1–#6
Rankings: Volatile
26 places moved rank this check
12 new5 in & out
Carleton Martello Tower
20 of 22
rank #1–#8
King's Square and Loyalist House
19 of 22
rank #1–#9
Fort Howe National Historic Site
18 of 22
rank #2–#8
Saint John City Market
18 of 22
rank #1–#8
Imperial Theatre
11 of 22
rank #4–#8
Trinity Church
9 of 22
rank #3–#8
Old Burial Ground
8 of 22
rank #2–#9
Partridge Island↔
8 of 22
rank #5–#9
Rankings: Volatile
23 places moved rank this check
9 new6 in & out
Saint John City Market
22 of 22
rank #1–#3
Imperial Theatre
16 of 22
rank #2–#8
New Brunswick Museum
16 of 22
rank #1–#2
Brunswick SquareNew
9 of 22
rank #3–#10
Canada Games Aquatic Centre
9 of 22
rank #3–#10
Saint John Arts Centre
9 of 22
rank #2–#7
Escape Rooms
7 of 22
rank #3–#9
Breakout Saint John↔
6 of 22
rank #4–#10
Rankings: Volatile
14 places moved rank this check
9 new1 in & out
Chipman Hill Suites
17 of 21
rank #1–#6
Mahogany Manor
11 of 21
rank #1–#4
Homeport Historic Bed & Breakfast↔
10 of 21
rank #1–#5
Shadow Lawn Inn
6 of 21
rank #3–#5
Chateau Saint John
4 of 21
rank #2–#5
Delta Hotels by Marriott Saint JohnNew
3 of 21
rank #4–#5
Hilton Saint JohnNew
3 of 21
rank #3–#4
Homeport Historic Bed & Breakfast/Inn c 1858
3 of 21
rank #2–#3
Rankings: Volatile
17 places moved rank this check
9 new2 in & out
Saint John Inn
12 of 21
rank #1–#7
Travelodge Suites by Wyndham Saint John
12 of 21
rank #1–#5
Chateau Saint John
9 of 21
rank #1–#5
Econo Lodge Inn & Suites
9 of 21
rank #2–#5
Canadas Best Value Inn
5 of 21
rank #1–#3
Comfort Inn
5 of 21
rank #1–#4
Airbnb
3 of 21
rank #4–#5
Chipman Hill Suites↔
3 of 21
rank #1–#5
Rankings: Volatile
12 places moved rank this check
4 new4 in & out
Chateau Saint John
20 of 21
rank #1–#5
Delta Hotels by Marriott Saint John
18 of 21
rank #1–#6
Hilton Saint John
16 of 21
rank #1–#5
Saint John Inn
15 of 21
rank #1–#6
Best Western Plus Saint John Hotel & Suites↔
7 of 21
rank #2–#5
Crowne Plaza Saint John Harbour ViewNew
4 of 21
#5 every time
Reversing Falls↔
4 of 21
rank #5–#8
Rockwood Park↔
4 of 21
rank #5–#7
Rankings: Volatile
24 places moved rank this check
11 new4 in & out
Billy's Seafood Company
14 of 21
rank #1–#3
East Coast Bistro
12 of 21
rank #1–#8
Saint John Ale House
12 of 21
rank #1–#7
Grannan's
10 of 21
rank #1–#5
Saint John City Market↔
9 of 21
rank #1–#5
Thandi
7 of 21
rank #2–#7
The Cask and Kettle Irish Gastropub↔
6 of 21
rank #4–#6
Port City Royal
5 of 21
rank #1–#4
Rankings: Volatile
24 places moved rank this check
19 new1 in & out
Italian By Night
14 of 21
rank #1–#6
Thandi
12 of 21
rank #2–#5
East Coast Bistro
10 of 21
rank #1–#7
Happinez Wine Bar
6 of 21
rank #1–#8
Port City Royal↔
6 of 21
rank #2–#6
Decimal 81
5 of 21
rank #4–#6
Taco PicaNew
5 of 21
rank #2–#3
Britt's Pub & RestaurantNew
4 of 21
rank #2–#4
Rankings: Volatile
23 places moved rank this check
13 new3 in & out
Irving Nature Park
16 of 21
rank #2–#6
Reversing Falls
15 of 21
rank #1–#6
Rockwood Park
14 of 21
rank #2–#7
Carleton Martello Tower
12 of 21
rank #2–#6
Fort Howe Lookout
11 of 21
rank #1–#5
Fort Howe National Historic Site↔
9 of 21
rank #1–#4
The Gathering Place / Harbour Passage
9 of 21
rank #4–#7
Fallsview Park↔
5 of 21
rank #2–#6
Rankings: Volatile
23 places moved rank this check
12 new
Rockwood Park
19 of 21
rank #1–#6
Irving Nature Park
17 of 21
rank #1–#8
Reversing Falls
15 of 21
rank #1–#8
Saint John City Market
13 of 21
rank #2–#10
New Brunswick Museum
12 of 21
rank #3–#9
Imperial Theatre
10 of 21
rank #5–#13
Uptown Saint John
9 of 21
rank #1–#9
Fundy Winterfest
7 of 21
rank #5–#12
Where Perplexity's answers about Saint John come from
The web domains Perplexity's live search pulled most while answering tracked travel questions about
Saint John (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.
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Other New Brunswick destinations TakeScout tracks