AI visibility report

How AI assistants represent New Brunswick

AI assistants currently describe New Brunswick through Acadian culture, Acadian cuisine, Maritime cuisine, and farm-to-table.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe New Brunswick, based on 725 AI answers, last checked October 6, 2026. How we measure →

New Brunswick official site ↗

725

Questions asked

1,211

Places identified

Oct 6, 2026

Last checked

Current score 36/100 Average of model agreement and confirmed-open rate — how this score is calculated

3 tracked destinations

across 3 tracked cities in New Brunswick

2,040

Questions asked

2,224

Places identified

Oct 9, 2026

Last checked

Moncton

762 places · 674 questions

AI assistants associate Moncton with Acadian culture, Acadian cuisine, craft beer scene, and natural wonders.

Fredericton

723 places · 684 questions

AI assistants present Fredericton through its outdoor activities and vibrant culinary scene.

Saint John

739 places · 682 questions

AI assistants describe Saint John through Bay of Fundy tides, local seafood, historic charm and coastal charm.

Latest findings

Fredericton · Concentration
For Best Luxury Hotels, the top 3 properties—Crowne Plaza Fredericton-Lord Beaverbrook, Delta Hotels by Marriott Fredericton, and Hilton Garden Inn Fredericton—account for 55% of mentions across 12 answers, more than triple the 17% an even split would produce.

How New Brunswick compares, rolled up

Model agreement

New Brunswick 7%

Network average 11%

Confirmed-open rate

New Brunswick 69%

Network average 76%

Presence rate

New Brunswick 0%

Tracked Canadian cities 18%

New Brunswick's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across New Brunswick's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Official site

Perplexity cited tourismnewbrunswick.ca, New Brunswick's official site, in 32 of 60 sourced answers in the October check (53%), up from 47% in September, ranking 26th of 47 tracked Canadian destinations for official-site citation frequency.

Agreement

AI assistants name the same top pick for 5% of comparable questions about New Brunswick, compared with an average of 14% for tracked Canadian destinations.

Generated from this check's data Updated Oct 6, 2026

Lead finding

Billy's Seafood Company, permanently closed, is still recommended in 7 answers by all four AI assistants for New Brunswick.

Billy’s Seafood Company is permanently closed and is still recommended in 7 answers, by all four AI assistants. New Brunswick Museum is temporarily closed and still recommended too.

Based on the check of October 6, 2026

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How AI sees New Brunswick

Across the prompts we've tracked, AI most consistently associates New Brunswick with:

Acadian culture
Acadian cuisine
Maritime cuisine
farm-to-table
local food
seafood
Charming Towns
coastal scenery
craft beer
Indigenous Heritage
Coastal Seafood
dramatic landscapes

How New Brunswick benchmarks

Model agreement

New Brunswick 5%

Tracked Canadian destinations 14%

Confirmed-open rate

New Brunswick 76%

Tracked Canadian destinations 76%

Each metric shows two bars: New Brunswick's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

New Brunswick Museum — Best Rainy-Day Attractions Temporarily closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, and Gemini.
The museum’s official website says its Exhibition Centre is closed until further notice during a major facilities and exhibitions renewal. It also says the Collections and Research Centre remains open for business; the official contact page lists Archives and Research Library visits by appointment only. So the museum is not fully open to visitors, but parts of the institution continue operating.
Source
Billy’s Seafood Company — Best Local or Traditional Restaurants Closed

Flagged closed by 1 source, still recommended by ChatGPT and Claude.
Billy’s Seafood Company announced on February 4, 2025, that it was closing effective immediately, saying the business was no longer viable. CBC reported the closure on February 13, 2025.
Source

What AI names when travellers ask about New Brunswick

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

The Rossmount Inn named in 11 of 33 AI answers

rank #1–#12

Les Brumes du Coude named in 10 of 33 AI answers

rank #1–#8

Port City Royal named in 10 of 33 AI answers

rank #2–#7

Italian by Night named in 8 of 33 AI answers

rank #1–#8

Catherine Lombardi named in 7 of 33 AI answers

rank #2–#5

Kingsbrae Arms named in 19 of 33 AI answers

rank #2–#8

Delta Hotels by Marriott Beauséjour named in 17 of 33 AI answers

rank #2–#6

The Algonquin Resort St. Andrews named in 17 of 33 AI answers

rank #1–#7

Rhum Corner at the Algonquin Resort named in 14 of 33 AI answers

rank #1–#7

Delta Hotels Fredericton named in 12 of 33 AI answers

rank #2–#6

Fundy National Park named in 33 of 33 AI answers

rank #2–#3

Saint John City Market named in 29 of 33 AI answers

rank #3–#16

St. Andrews by-the-Sea named in 29 of 33 AI answers

rank #3–#15

Hopewell Rocks named in 28 of 33 AI answers

rank #1–#3

Kouchibouguac National Park named in 27 of 33 AI answers

rank #5–#14

Kingsbrae Arms named in 20 of 34 AI answers

rank #1–#6

The Rossmount Inn named in 18 of 34 AI answers

rank #1–#7

The Algonquin Resort St. Andrews named in 17 of 34 AI answers

rank #1–#3

Chateau Moncton named in 15 of 34 AI answers

rank #2–#13

Rhum Corner at the Algonquin Resort named in 14 of 34 AI answers

rank #1–#5

Hopewell Rocks named in 33 of 33 AI answers

rank #1–#4

Fundy National Park named in 30 of 33 AI answers

rank #1–#11

Kings Landing named in 23 of 33 AI answers

rank #3–#13

Magnetic Hill Zoo named in 22 of 33 AI answers

rank #1–#8

Magic Mountain Water Park named in 20 of 33 AI answers

rank #2–#10

Hansel 'n Griddle named in 12 of 33 AI answers

rank #1–#3

Stuff Yer Face named in 12 of 33 AI answers

rank #1–#9

Calactus Café named in 8 of 33 AI answers

rank #3–#12

Destination Dogs named in 8 of 33 AI answers

rank #2–#7

Evelyn's Restaurant named in 7 of 33 AI answers

rank #3–#7

See more categories

Saint John City Market named in 35 of 54 AI answers

rank #2–#14

Boyce Farmers Market named in 31 of 54 AI answers

rank #1–#16

Village Historique Acadien named in 22 of 54 AI answers

rank #1–#14

Metepenagiag Heritage Park named in 19 of 54 AI answers

rank #3–#14

Grand Manan Island named in 17 of 54 AI answers

rank #1–#14

The Rossmount Inn named in 24 of 48 AI answers

rank #3–#14

Alma Lobster Shop named in 18 of 48 AI answers

rank #1–#8

Saint John City Market named in 18 of 48 AI answers

rank #1–#11

Billy’s Seafood Company named in 15 of 48 AI answers

rank #1–#9

Chez Camille named in 13 of 48 AI answers

rank #1–#10

Mount Carleton Provincial Park named in 33 of 44 AI answers

rank #1–#16

Grand Manan Island named in 30 of 44 AI answers

rank #1–#12

Miscou Island named in 21 of 44 AI answers

rank #1–#10

Cape Enrage named in 20 of 44 AI answers

rank #3–#18

Kouchibouguac National Park named in 20 of 44 AI answers

rank #3–#11

Saint John City Market named in 26 of 39 AI answers

rank #2–#12

Shediac named in 24 of 39 AI answers

rank #1–#14

Boyce Farmers Market named in 15 of 39 AI answers

rank #3–#15

The Rossmount Inn named in 14 of 39 AI answers

rank #5–#14

Alma Lobster Shop named in 11 of 39 AI answers

rank #1–#5

Kings Landing named in 37 of 39 AI answers

rank #1–#10

Village Historique Acadien named in 37 of 39 AI answers

rank #1–#9

Fort Beauséjour – Fort Cumberland National Historic Site named in 36 of 39 AI answers

rank #1–#10

Carleton Martello Tower named in 23 of 39 AI answers

rank #3–#8

Loyalist House named in 22 of 39 AI answers

rank #3–#9

Kingsbrae Arms named in 18 of 36 AI answers

rank #1–#9

Quartermain House Bed & Breakfast named in 16 of 36 AI answers

rank #2–#7

The Algonquin Resort St. Andrews named in 14 of 36 AI answers

rank #1–#7

Shadow Lawn Inn named in 13 of 36 AI answers

rank #2–#5

The Rossmount Inn named in 12 of 36 AI answers

rank #1–#7

The Rossmount Inn named in 17 of 35 AI answers

rank #1–#10

Windjammer named in 14 of 35 AI answers

rank #1–#7

Little Louis’ named in 13 of 35 AI answers

rank #1–#9

Les Brumes du Coude named in 12 of 35 AI answers

rank #1–#6

Italian by Night named in 10 of 35 AI answers

rank #1–#7

Days Inn by Wyndham Fredericton named in 15 of 33 AI answers

rank #2–#12

Rodd Moncton Hotel named in 11 of 33 AI answers

rank #1–#9

Comfort Inn Moncton East named in 8 of 33 AI answers

rank #1–#9

Motel 6 named in 7 of 33 AI answers

rank #2–#9

Travelodge Suites by Wyndham Saint John named in 7 of 33 AI answers

rank #3–#13

Fundy National Park named in 24 of 33 AI answers

rank #1–#4

St. Andrews by-the-Sea named in 20 of 33 AI answers

rank #1–#8

Hopewell Rocks named in 19 of 33 AI answers

rank #1–#13

Saint John City Market named in 17 of 33 AI answers

rank #2–#7

Grand Manan Island named in 16 of 33 AI answers

rank #3–#9

Delta Hotels by Marriott Beauséjour named in 24 of 33 AI answers

rank #1–#5

Hilton Saint John named in 14 of 33 AI answers

rank #2–#8

Rodd Miramichi River Hotel named in 14 of 33 AI answers

rank #2–#9

Chateau Moncton named in 13 of 33 AI answers

rank #2–#6

Delta Hotels Fredericton named in 13 of 33 AI answers

rank #1–#7

Beaverbrook Art Gallery named in 25 of 33 AI answers

rank #1–#10

New Brunswick Museum named in 23 of 33 AI answers

rank #1–#14

Resurgo Place named in 20 of 33 AI answers

rank #1–#15

Saint John City Market named in 20 of 33 AI answers

rank #3–#15

Science East named in 18 of 33 AI answers

rank #2–#11

The Rossmount Inn named in 14 of 33 AI answers

rank #1–#10

Italian by Night named in 12 of 33 AI answers

rank #1–#9

Little Louis’ named in 12 of 33 AI answers

rank #1–#7

Windjammer named in 12 of 33 AI answers

rank #2–#8

11th Mile named in 8 of 33 AI answers

rank #3–#7

Cape Enrage named in 30 of 33 AI answers

rank #1–#7

Hopewell Rocks named in 29 of 33 AI answers

rank #1–#10

Mount Carleton Provincial Park named in 20 of 33 AI answers

rank #1–#12

Reversing Falls named in 19 of 33 AI answers

rank #2–#13

Fundy Trail Parkway named in 17 of 33 AI answers

rank #1–#7

Fundy National Park named in 25 of 33 AI answers

rank #1–#8

FROSTival named in 20 of 33 AI answers

rank #4–#16

Crabbe Mountain named in 19 of 33 AI answers

rank #1–#4

Hopewell Rocks named in 18 of 33 AI answers

rank #1–#11

Poley Mountain named in 18 of 33 AI answers

rank #1–#5

Where Perplexity's answers about New Brunswick come from

Perplexity cited tourismnewbrunswick.ca, New Brunswick's official tourism site, in 32 of 60 answers about New Brunswick in the October check (53%), up from 47% in September.

The web domains Perplexity's live search pulled most while answering tracked travel questions about New Brunswick (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent New Brunswick

across 3 tracked cities in New Brunswick

Moncton

Fredericton

Saint John

Latest findings

How New Brunswick compares, rolled up

What this check tells you

Billy's Seafood Company, permanently closed, is still recommended in 7 answers by all four AI assistants for New Brunswick.

Follow New Brunswick

How AI sees New Brunswick

How New Brunswick benchmarks

Where AI might be wrong

What AI names when travellers ask about New Brunswick

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Local Experiences

Best Local or Traditional Restaurants

Best Hidden Gems

Best Food Experiences

Best Historical Attractions

Best Boutique Hotels

Best Fine-Dining Restaurants

Best Budget Hotels

Best Day Trips

Best Family Hotels

Best Rainy-Day Attractions

Best Restaurants for Couples

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about New Brunswick come from

Other Canadian destinations TakeScout tracks

Québec City

Ottawa

Montreal

Vancouver

Whistler