AI Travel Observatory

Themes

Intent pages show what AI assistants recommend for a kind of trip. Theme pages show what they associate with a destination — romance, craft beer, Indigenous heritage — and on what evidence. Every destination is asked the same questions, and every number comes with its sample and a quote you can check. Browse traveler intents.

Snapshot Oct 1 – Oct 14, 2026 · 29,758 answers from 124 destinations · ChatGPT, Claude, Gemini, and Perplexity · How we measure themes

Broad themes

Themes most destinations are linked to — compare how strongly.

Romantic Experiences

Couples, romance, honeymoons and intimate atmosphere.

10% of answers link it to the destination 2,566 of 26,782 answers

123 destinations with data

Most above the city average: Victoria (2.4×), Charleston (2.0×), Québec City (2.0×)

Budget-Friendly

Affordability, good value and free or low-cost options.

7% of answers link it to the destination 1,946 of 26,783 answers

123 destinations with data

Most above the city average: St. Louis (2.9×), New York City (2.5×), Chicago (2.4×)

Culinary Experiences

Food and drink as a reason to visit.

47% of answers link it to the destination 13,404 of 28,270 answers

124 destinations with data

Most above the city average: Tampa (1.3×), Montreal (1.3×), Kelowna (1.3×)

Outdoor

Nature-based activities: trails, parks, lakes, mountains, beaches.

42% of answers link it to the destination 12,606 of 29,758 answers

124 destinations with data

Most above the city average: Cape Breton (1.4×), Corner Brook (1.3×), Whistler (1.2×)

Luxury

Upscale lodging, fine dining, spas and premium experiences.

33% of answers link it to the destination 9,225 of 28,270 answers

124 destinations with data

Most above the city average: Whistler (1.7×), Las Vegas (1.5×), Québec City (1.5×)

Family-Friendly

Explicitly suited to children and families.

13% of answers link it to the destination 3,536 of 26,782 answers

124 destinations with data

Most above the city average: Laval (2.0×), Red Deer (2.0×), Abbotsford (1.8×)

Cultural Experiences

Arts, museums, performing arts, festivals and living culture.

37% of answers link it to the destination 10,917 of 29,758 answers

124 destinations with data

Most above the city average: Cape Breton (1.5×), Milwaukee (1.5×), New Orleans (1.4×)

Historic

History, heritage sites, old towns and preserved architecture.

52% of answers link it to the destination 14,638 of 28,270 answers

124 destinations with data

Most above the city average: Savannah (1.8×), Charleston (1.7×), New Orleans (1.7×)

Distinctive themes

Themes only some destinations are linked to — where they show up is the story.

Farm-to-Table

Local sourcing, farms, farmers' markets and agritourism.

25% of answers link it to the destination 7,456 of 29,758 answers

124 destinations with data

Most above the city average: Abbotsford (2.1×), Kelowna (2.0×), Charlottetown (1.8×)

Indigenous Heritage

Indigenous peoples, nations, sites, art, history and Indigenous-led experiences.

17% of answers link it to the destination 5,021 of 29,758 answers

122 destinations with data

Most above the city average: Iqaluit (3.7×), Phoenix (3.0×), Saskatoon (2.8×)

Craft Beer

Breweries, taprooms and the craft beer scene.

15% of answers link it to the destination 4,383 of 29,758 answers

123 destinations with data

Most above the city average: Milwaukee (2.0×), Kamloops (1.9×), Prince George (1.9×)

Small-Town Charm

Small towns, villages and quaint main streets.

15% of answers link it to the destination 4,446 of 29,758 answers

123 destinations with data

Most above the city average: Orlando (2.6×), Québec City (1.9×), St. John's (1.9×)