1 tracked destination
across 1 tracked cities in Wisconsin
20 of 20
Categories shifted this check
Latest findings
How Wisconsin compares, rolled up
Confirmed-open rate
Wisconsin
85%
Network average
81%
Distinctiveness
Wisconsin
50%
Network average
11%
Presence rate
Wisconsin
0%
Network average
11%
Wisconsin's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.
Each metric shows two bars: the rolled-up average across Wisconsin's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Key takeaways
What this check tells you
Volatility
Best Local Experiences is the most volatile category tracked, with 119 entity moves across 28 tracked entities in a single day.
Concentration
In Best Day Trips, the top 3 picks capture 34.6% of mentions versus an expected 18.8% if all attractions were recommended evenly, the widest gap of any category tracked.
Concentration
Best Boutique Hotels also shows heavy concentration, with White Gull Inn, The Iron Horse Hotel, and Kimpton Journeyman Hotel taking 32.1% of mentions against an expected 15.8%.
Volatility
Best Food Experiences is highly unstable day to day, recording 96 entity moves out of 24 total entities.
Lead finding
Wisconsin's outdoor recreation on lakes and waterways scores 40% distinctiveness, nearly double the 22% network average.
AI assistants show a clear theme gap around Wisconsin's outdoor recreation on lakes and waterways, an area that stands out with 40% distinctiveness versus the 22% network average. Sentiment around this theme is overwhelmingly positive, with 96% of 129 rated mentions favorable and none negative. Meanwhile, Wisconsin's AI narrative leans heavily on fine dining as its core theme, supported by family vacation, farm-to-table, nature and scenery, supper club, and arts and culture associations. This combination suggests strong dining and lifestyle framing, with an emerging opportunity to elevate the state's distinctive water-based recreation appeal.
How AI sees Wisconsin
Across the prompts we've tracked, AI most consistently associates Wisconsin with:
Family-Friendlyfine diningBudget-Friendlyfamily attractionsfamily vacationfarm-to-tableGerman Heritagenature and sceneryromanticscenic drives
How Wisconsin benchmarks
Confirmed-open rate
Wisconsin
82%
Network average
81%
Distinctiveness
Wisconsin
20%
Network average
11%
Presence rate
Wisconsin
0%
Network average
11%
Wisconsin's 20% distinctiveness score compares to the 11% network average, a strong edge in how uniquely AI assistants describe the destination's outdoor recreation appeal.
Each metric shows two bars: Wisconsin's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond Wisconsin-specific questions
How often Wisconsin comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Sep 15, 2026):
See all questions
Two-Week Must-See Itinerary in the United States — Direct
Not mentioned
Two-Week Must-See Itinerary in the United States — Conversational
Not mentioned
Two-Week Must-See Itinerary in the United States — Recommendation
Not mentioned
Best Winter Destinations in the United States — Direct
Not mentioned
Best Winter Destinations in the United States — Conversational
Not mentioned
Best Winter Destinations in the United States — Recommendation
Not mentioned
Best Foodie Cities in the United States — Direct
Not mentioned
Best Foodie Cities in the United States — Conversational
Not mentioned
Best Foodie Cities in the United States — Recommendation
Not mentioned
Best Romantic Weekend Destinations in the United States — Direct
Not mentioned
Best Romantic Weekend Destinations in the United States — Conversational
Not mentioned
Best Romantic Weekend Destinations in the United States — Recommendation
Not mentioned
Where AI might be wrong
Ardent
— Best Fine-Dining Restaurants(+1 more)
Closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
Ardent permanently closed after service on December 31, 2024. Urban Milwaukee’s business listing states: “The business is permanently closed.”
SourceApostle Islands Ice Caves
— Best Hidden Gems(+1 more)
Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o.
The Apostle Islands ice caves are closed for the foreseeable future after a strong winter weather system destroyed the lake ice needed to access them; reopening in 2026 was considered unlikely.
Source
Top picks by traveler intent
Rankings: Volatile
33 places moved rank this check
18 new
L'Etoile
18 of 30
rank #1–#10
Sanford
18 of 30
rank #1–#5
Ardent
13 of 30
rank #1–#10
Ishnala Supper Club
10 of 30
rank #1–#17
The Old Fashioned
10 of 30
rank #3–#15
Graze
9 of 30
rank #5–#14
Al Johnson’s Swedish Restaurant
8 of 30
rank #2–#13
Odd Duck
8 of 30
rank #1–#8
Rankings: Volatile
19 places moved rank this check
10 new
The Pfister Hotel
23 of 32
rank #1–#6
The American Club
21 of 32
rank #1–#12
Grand Geneva Resort & Spa
20 of 32
rank #3–#8
The Edgewater
15 of 32
rank #2–#6
Sundara Inn & Spa
12 of 32
rank #2–#9
Saint Kate – The Arts Hotel
9 of 32
rank #4–#7
The Osthoff Resort
8 of 32
rank #2–#9
Canoe Bay
6 of 32
rank #2–#10
Rankings: Volatile
36 places moved rank this check
7 new2 in & out
Milwaukee Art Museum
21 of 30
rank #1–#10
Taliesin
18 of 30
rank #3–#14
The House on the Rock
18 of 30
rank #4–#10
Devil's Lake State Park
17 of 30
rank #1–#12
Wisconsin Dells
17 of 30
rank #1–#13
Apostle Islands National Lakeshore
15 of 30
rank #1–#13
Lambeau Field & Green Bay Packers Hall of Fame
15 of 30
rank #2–#12
Door County
14 of 30
rank #1–#7
Rankings: Volatile
24 places moved rank this check
16 new3 in & out
Sundara Inn & Spa
20 of 30
rank #1–#8
Grand Geneva Resort & Spa
16 of 30
rank #2–#10
The American Club
16 of 30
rank #1–#8
The Pfister Hotel
16 of 30
rank #3–#12
Canoe Bay
14 of 30
rank #2–#14
The Osthoff Resort
9 of 30
rank #3–#7
The Edgewater
8 of 30
rank #2–#9
White Gull Inn
8 of 30
rank #2–#9
Rankings: Volatile
54 places moved rank this check
6 new3 in & out
Cave of the Mounds
21 of 30
rank #3–#19
Henry Vilas Zoo
21 of 30
rank #1–#15
Milwaukee County Zoo
20 of 30
rank #1–#10
Discovery World
19 of 30
rank #2–#11
Wisconsin Dells
18 of 30
rank #1–#19
Bay Beach Amusement Park
16 of 30
rank #3–#22
Madison Children’s Museum
16 of 30
rank #2–#16
Betty Brinn Children’s Museum
14 of 30
rank #2–#12
Rankings: Volatile
48 places moved rank this check
7 new3 in & out
Kopp's Frozen Custard
15 of 31
rank #1–#5
The Old Fashioned
13 of 31
rank #1–#8
Conejito’s Place
9 of 31
rank #1–#9
Culver's↔
9 of 31
rank #3–#16
Mickey’s Dairy Bar
9 of 31
rank #2–#8
Ian's Pizza
8 of 31
rank #4–#9
Kroll’s West
8 of 31
rank #1–#12
Oscar's Pub & Grill
6 of 31
rank #2–#4
See more categories
Rankings: Volatile
96 places moved rank this check
11 new1 classic
Dane County Farmers' Market
33 of 54
rank #1–#22
Ishnala Supper Club
31 of 54
rank #1–#10
Kopp's Frozen Custard
31 of 54
rank #1–#21
White Gull Inn
30 of 54
rank #1–#18
Lakefront Brewery
28 of 54
rank #2–#17
Leon’s Frozen Custard
27 of 54
rank #2–#21
Pelletier's
27 of 54
rank #4–#16
Ellsworth Cooperative Creamery
24 of 54
rank #1–#9
Rankings: Volatile
119 places moved rank this check
21 new
Carr Valley
22 of 49
rank #2–#14
Dane County Farmers' Market
17 of 49
rank #2–#20
Ellsworth Cooperative Creamery
17 of 49
rank #3–#12
The Duck Inn
17 of 49
rank #1–#6
Friday Night Fish Fry
15 of 49
rank #1–#5
Door County
14 of 49
rank #2–#11
The Driftless Area & Kickapoo Valley Reserve
13 of 49
rank #1–#11
Mineral Point
12 of 49
rank #5–#13
Rankings: Volatile
64 places moved rank this check
15 new5 returning1 in & out3 classics
Dr. Evermor’s Forevertron
23 of 46
rank #1–#10
Mineral Point
23 of 46
rank #1–#12
Parfrey’s Glen State Natural Area
21 of 46
rank #1–#9
Rock Island State ParkBack
20 of 46
rank #1–#13
Jurustic Park
19 of 46
rank #2–#10
Wisconsin Concrete Park
14 of 46
rank #3–#11
Apostle Islands Ice Caves
13 of 46
rank #1–#12
Cave of the Mounds
13 of 46
rank #1–#12
Rankings: Volatile
39 places moved rank this check
12 new2 returning
Motel 6
12 of 35
rank #1–#11
Wisconsin Dells
12 of 35
rank #1–#10
AmericInn by Wyndham
9 of 35
rank #3–#15
Black Hawk Motel & Suites
9 of 35
rank #1–#12
Econo Lodge
9 of 35
rank #3–#9
Super 8 by Wyndham
9 of 35
rank #1–#16
Best Western Plus Inntowner Madison
8 of 35
rank #3–#11
Open Hearth Lodge
8 of 35
rank #1–#7
Rankings: Volatile
36 places moved rank this check
5 new1 in & out
Aztalan State Park
23 of 33
rank #1–#10
Taliesin
22 of 33
rank #1–#16
Circus World Museum
21 of 33
rank #2–#14
Villa Louis
21 of 33
rank #3–#10
Old World Wisconsin
20 of 33
rank #1–#12
Wisconsin State Capitol
17 of 33
rank #1–#13
Pabst Mansion
15 of 33
rank #2–#9
Wisconsin Maritime Museum & USS Cobia
12 of 33
rank #7–#15
Rankings: Volatile
22 places moved rank this check
13 new2 in & out
Wilderness Resort
20 of 32
rank #1–#7
Great Wolf Lodge
17 of 32
rank #1–#3
Landmark Resort
13 of 32
rank #5–#10
Timber Ridge Lodge & Waterpark
12 of 32
rank #3–#11
Blue Harbor Resort
11 of 32
rank #1–#7
Kalahari Resort
10 of 32
rank #1–#3
Kalahari Resorts & Conventions
10 of 32
rank #1–#3
The Abbey Resort
9 of 32
rank #4–#11
Rankings: Volatile
29 places moved rank this check
2 new
Devil's Lake State Park
21 of 31
rank #2–#6
Door County
21 of 31
rank #1–#12
Wisconsin Dells
18 of 31
rank #1–#7
Lake Geneva
14 of 31
rank #1–#10
Madison Children’s Museum
14 of 31
rank #1–#9
Cedarburg
11 of 31
rank #1–#10
Milwaukee Art Museum
10 of 31
rank #2–#6
Taliesin
10 of 31
rank #2–#10
Rankings: Volatile
28 places moved rank this check
15 new1 in & out
L'Etoile
21 of 31
rank #1–#8
Sanford
21 of 31
rank #1–#6
Ardent
13 of 31
rank #2–#6
Bacchus
12 of 31
rank #2–#11
The Immigrant Restaurant
12 of 31
rank #3–#12
Wickman House↔
9 of 31
rank #7–#9
Bartolotta’s Lake Park Bistro
8 of 31
rank #1–#8
Fairchild
7 of 31
rank #2–#9
Rankings: Volatile
59 places moved rank this check
19 new1 in & out
The Old Fashioned
15 of 31
rank #1–#12
Mader's
11 of 31
rank #1–#10
White Gull Inn
11 of 31
rank #3–#14
Kopp's Frozen Custard
10 of 31
rank #1–#11
Ishnala Supper Club
8 of 31
rank #1–#10
Al Johnson’s Swedish Restaurant
7 of 31
rank #3–#13
Lakefront Brewery
7 of 31
rank #1–#14
Solly's Grille
6 of 31
rank #4–#10
Rankings: Volatile
38 places moved rank this check
12 new4 in & out
Milwaukee Art Museum
18 of 31
rank #1–#6
Discovery World
15 of 31
rank #1–#17
Milwaukee Public Museum
15 of 31
rank #1–#20
Harley-Davidson Museum
11 of 31
rank #2–#6
Chazen Museum of Art
9 of 31
rank #2–#9
The House on the Rock
9 of 31
rank #1–#14
EAA Aviation Museum
8 of 31
rank #3–#15
Kalahari Resort
8 of 31
rank #4–#9
Rankings: Volatile
29 places moved rank this check
10 new2 in & out
Devil's Lake State Park
20 of 31
rank #1–#14
Peninsula State Park
17 of 31
rank #1–#7
Grandad Bluff
16 of 31
rank #1–#13
Holy Hill Basilica
15 of 31
rank #2–#14
Kickapoo Valley Reserve & Wildcat Mountain State Park
15 of 31
rank #3–#11
Apostle Islands National Lakeshore
14 of 31
rank #3–#9
Wyalusing State Park
14 of 31
rank #1–#12
Blue Mound State Park
11 of 31
rank #6–#12
Rankings: Volatile
26 places moved rank this check
16 new1 in & out
The Iron Horse Hotel
16 of 30
rank #1–#4
The Charmant Hotel
15 of 30
rank #1–#8
The American Club
8 of 30
rank #2–#7
Saint Kate – The Arts Hotel
7 of 30
rank #1–#3
The Edgewater
7 of 30
rank #3–#8
The Washington House Inn
7 of 30
rank #4–#7
Mansion Hill Inn
6 of 30
rank #1–#8
White Gull InnNew
6 of 30
rank #2–#6
Rankings: Volatile
36 places moved rank this check
12 new1 in & out
L'Etoile
17 of 30
rank #1–#7
Sanford
12 of 30
rank #1–#4
Bartolotta’s Lake Park Bistro
9 of 30
rank #1–#5
Bacchus
8 of 30
rank #2–#4
The Del-Bar
8 of 30
rank #1–#12
The Immigrant Restaurant
8 of 30
rank #2–#15
Wickman House
8 of 30
rank #5–#8
Ristorante Bartolotta dal 1993
7 of 30
rank #1–#13
Rankings: Volatile
55 places moved rank this check
8 new1 in & out
Apostle Islands Ice Caves
14 of 30
rank #1–#11
Wisconsin Dells
13 of 30
rank #3–#18
Granite Peak
12 of 30
rank #1–#6
Cascade Mountain
9 of 30
rank #1–#4
Door County
8 of 30
rank #1–#19
Winterfest
8 of 30
rank #4–#20
American Birkebeiner Trail
7 of 30
rank #2–#9
Devil's Head Resort
7 of 30
rank #3–#5
Where Perplexity's answers about Wisconsin come from
The web domains Perplexity's live search pulled most while answering tracked travel questions about
Wisconsin (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.
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Other U.S. destinations TakeScout tracks