AI visibility report

How AI assistants represent Vermont

AI assistants present Vermont through themes such as farm-to-table dining, craft beer, outdoor activities, and natural beauty.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Vermont, based on 891 AI answers, last checked October 11, 2026. How we measure →

Vermont official site ↗

891

Questions asked

1,178

Places identified

Oct 11, 2026

Last checked

Current score 44/100 Average of model agreement and confirmed-open rate — how this score is calculated

Key takeaways

What this check tells you

Closed places

Old Constitution House is temporarily closed and still recommended in 9 answers by all four AI assistants; Michael’s on the Hill and The Prince & The Pauper, both permanently closed, are also still recommended.

Official site

Perplexity cited vermontvacation.com, Vermont's official site, in 18 of 60 sourced answers in October (30%), about the same as August's 33%, ranking 59th of 74 tracked U.S. destinations for official-site citations.

Generated from this check's data Updated Oct 11, 2026

Lead finding

AI recommends ECHO, Leahy Center for Lake Champlain in 79% of answers to Vermont's 'Best Attractions for Families' question.

This makes ECHO, Leahy Center for Lake Champlain the attraction AI assistants most consistently point to when travelers ask about family-friendly things to do in Vermont. It surfaces so often in these answers that it effectively serves as the default family-travel pick for the state.

Based on the check of October 11, 2026

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How AI sees Vermont

Across the prompts we've tracked, AI most consistently associates Vermont with:

farm-to-table
farm-to-table dining
craft beer
Outdoor Activities
Craft Beverages
Natural Beauty
outdoor adventure
fine dining
craft breweries
outdoor recreation
Charming Towns
artisanal cheese
farm-to-table movement
Food & Drink Experiences
local food

How Vermont benchmarks

Model agreement

Vermont 10%

Tracked U.S. destinations 12%

Confirmed-open rate

Vermont 78%

Tracked U.S. destinations 82%

Each metric shows two bars: Vermont's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Michael’s on the Hill — Best Fine-Dining Restaurants Closed

Flagged closed by 1 source, still recommended by ChatGPT and Perplexity.
Michael’s on the Hill ceased operations after serving its final meals on April 5, 2026. The owners announced the closure, citing financial challenges.
Source

What AI names when travellers ask about Vermont

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Hen of the Wood named in 38 of 51 AI answers

rank #1–#9

Simon Pearce Restaurant named in 30 of 51 AI answers

rank #2–#10

Honey Road named in 19 of 51 AI answers

rank #1–#5

SoLo Farm & Table named in 18 of 51 AI answers

rank #3–#9

Prohibition Pig named in 16 of 51 AI answers

rank #3–#12

Twin Farms named in 32 of 43 AI answers

rank #1–#10

Woodstock Inn & Resort named in 30 of 43 AI answers

rank #1–#5

Topnotch Resort Spa named in 23 of 43 AI answers

rank #1–#7

275 Main at The Pitcher Inn named in 21 of 43 AI answers

rank #2–#11

The Equinox Golf Resort & Spa named in 20 of 43 AI answers

rank #3–#6

Quechee Gorge named in 29 of 42 AI answers

rank #2–#10

Shelburne Museum named in 26 of 42 AI answers

rank #3–#17

Woodstock Historic Village named in 26 of 42 AI answers

rank #2–#15

Ben & Jerry's Factory Tour named in 25 of 42 AI answers

rank #2–#13

Smugglers' Notch State Park named in 21 of 42 AI answers

rank #1–#13

Twin Farms named in 31 of 42 AI answers

rank #1–#8

Woodstock Inn & Resort named in 25 of 42 AI answers

rank #1–#6

275 Main at The Pitcher Inn named in 24 of 42 AI answers

rank #2–#9

Rabbit Hill Inn named in 23 of 42 AI answers

rank #1–#8

Topnotch Resort Spa named in 16 of 42 AI answers

rank #2–#8

ECHO, Leahy Center for Lake Champlain named in 33 of 42 AI answers

rank #1–#13

Ben & Jerry's Factory Tour named in 29 of 42 AI answers

rank #1–#6

Vermont Teddy Bear Factory named in 29 of 42 AI answers

rank #2–#10

Billings Farm & Museum named in 27 of 42 AI answers

rank #1–#11

Montshire Museum of Science named in 27 of 42 AI answers

rank #1–#13

Al’s French Frys named in 30 of 45 AI answers

rank #1–#12

Pho Hong named in 22 of 45 AI answers

rank #1–#12

Handy’s Lunch named in 17 of 45 AI answers

rank #1–#8

The Mad Taco named in 15 of 45 AI answers

rank #2–#10

The Skinny Pancake named in 12 of 45 AI answers

rank #1–#5

See more categories

Hen of the Wood named in 42 of 56 AI answers

rank #1–#7

Simon Pearce Restaurant named in 34 of 56 AI answers

rank #1–#8

The Farmhouse Tap & Grill named in 22 of 56 AI answers

rank #1–#10

Ye Olde Tavern named in 19 of 56 AI answers

rank #1–#9

Prohibition Pig named in 17 of 56 AI answers

rank #3–#13

Lake Willoughby and Mount Pisgah named in 24 of 49 AI answers

rank #1–#14

Dog Mountain and Dog Chapel named in 21 of 49 AI answers

rank #2–#20

Moss Glen Falls named in 19 of 49 AI answers

rank #1–#17

Hope Cemetery named in 18 of 49 AI answers

rank #1–#9

Bread and Puppet Theater named in 17 of 49 AI answers

rank #1–#15

Burlington Farmers Market named in 14 of 47 AI answers

rank #1–#17

Northeast Kingdom named in 10 of 47 AI answers

rank #3–#16

Willey’s Store named in 10 of 47 AI answers

rank #1–#14

Brattleboro Farmers' Market named in 9 of 47 AI answers

rank #2–#20

Hill Farmstead named in 9 of 47 AI answers

rank #2–#18

Hen of the Wood named in 33 of 45 AI answers

rank #1–#6

Michael’s on the Hill named in 19 of 45 AI answers

rank #2–#7

Simon Pearce Restaurant named in 18 of 45 AI answers

rank #1–#11

The Reluctant Panther Restaurant named in 18 of 45 AI answers

rank #1–#10

SoLo Farm & Table named in 17 of 45 AI answers

rank #3–#10

Hen of the Wood named in 29 of 45 AI answers

rank #2–#18

Ben & Jerry's Factory Tour named in 23 of 45 AI answers

rank #1–#18

Burlington Farmers Market named in 22 of 45 AI answers

rank #3–#26

Jasper Hill Farm named in 20 of 45 AI answers

rank #1–#8

Hill Farmstead named in 18 of 45 AI answers

rank #1–#13

Bennington Battle Monument & Museum named in 35 of 45 AI answers

rank #1–#7

Shelburne Museum named in 28 of 45 AI answers

rank #1–#9

Old Constitution House named in 23 of 45 AI answers

rank #1–#11

Ethan Allen Homestead named in 21 of 45 AI answers

rank #1–#9

Mount Independence State Historic Site named in 21 of 45 AI answers

rank #1–#11

Stowe Motel & Snowdrift named in 11 of 43 AI answers

rank #1–#7

Econo Lodge named in 8 of 43 AI answers

rank #1–#8

Motel 6 Burlington - Colchester named in 8 of 43 AI answers

rank #1–#14

Northern Lights Lodge named in 7 of 43 AI answers

rank #2–#5

Junction named in 6 of 43 AI answers

rank #2–#11

Stowe Recreation Path named in 21 of 43 AI answers

rank #1–#6

Quechee Gorge named in 19 of 43 AI answers

rank #1–#8

Woodstock Historic Village named in 19 of 43 AI answers

rank #1–#7

Montpelier and Barre named in 18 of 43 AI answers

rank #2–#11

Shelburne Museum named in 17 of 43 AI answers

rank #2–#16

Hen of the Wood named in 33 of 43 AI answers

rank #1–#6

Simon Pearce Restaurant named in 26 of 43 AI answers

rank #1–#8

Michael’s on the Hill named in 14 of 43 AI answers

rank #2–#7

The Prince & The Pauper named in 13 of 43 AI answers

rank #2–#9

SoLo Farm & Table named in 11 of 43 AI answers

rank #4–#10

Hotel Vermont named in 29 of 42 AI answers

rank #1–#8

275 Main at The Pitcher Inn named in 28 of 42 AI answers

rank #1–#12

Twin Farms named in 27 of 42 AI answers

rank #1–#7

Edson Hill named in 16 of 42 AI answers

rank #1–#8

Field Guide Lodge named in 16 of 42 AI answers

rank #2–#8

Smugglers' Notch Resort named in 28 of 42 AI answers

rank #1–#5

Trapp Family Lodge named in 28 of 42 AI answers

rank #1–#8

Woodstock Inn & Resort named in 22 of 42 AI answers

rank #1–#10

Jay Peak Resort named in 18 of 42 AI answers

rank #2–#5

Topnotch Resort Spa named in 15 of 42 AI answers

rank #1–#8

Shelburne Museum named in 29 of 42 AI answers

rank #1–#13

ECHO, Leahy Center for Lake Champlain named in 25 of 42 AI answers

rank #1–#14

Ben & Jerry's Factory Tour named in 19 of 42 AI answers

rank #1–#8

Vermont Teddy Bear Factory named in 15 of 42 AI answers

rank #2–#12

Fairbanks Museum & Planetarium named in 13 of 42 AI answers

rank #3–#18

Mount Mansfield named in 32 of 42 AI answers

rank #1–#11

Camel’s Hump named in 28 of 42 AI answers

rank #1–#13

Mount Philo State Park named in 26 of 42 AI answers

rank #1–#11

Smugglers' Notch State Park named in 21 of 42 AI answers

rank #2–#15

Hogback Mountain Overlook named in 18 of 42 AI answers

rank #1–#10

Killington named in 25 of 42 AI answers

rank #1–#6

Trapp Family Lodge named in 21 of 42 AI answers

rank #2–#19

Jay Peak Pump House Indoor Waterpark named in 18 of 42 AI answers

rank #3–#23

Woodstock Historic Village named in 18 of 42 AI answers

rank #5–#17

Stowe Recreation Path named in 17 of 42 AI answers

rank #1–#16

Where Perplexity's answers about Vermont come from

Perplexity cited vermontvacation.com, Vermont's official tourism site, in 18 of 60 answers about Vermont in the October check (30%), about the same as in August (33%).

The web domains Perplexity's live search pulled most while answering tracked travel questions about Vermont (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent Vermont

What this check tells you

AI recommends ECHO, Leahy Center for Lake Champlain in 79% of answers to Vermont's 'Best Attractions for Families' question.

Follow Vermont

How AI sees Vermont

How Vermont benchmarks

Where AI might be wrong

What AI names when travellers ask about Vermont

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Local or Traditional Restaurants

Best Hidden Gems

Best Local Experiences

Best Fine-Dining Restaurants

Best Food Experiences

Best Historical Attractions

Best Budget Hotels

Best Day Trips

Best Restaurants for Couples

Best Boutique Hotels

Best Family Hotels

Best Rainy-Day Attractions

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about Vermont come from

Other U.S. destinations TakeScout tracks

New Orleans

New York City

San Francisco

West Virginia

Charleston