AI visibility report

How AI assistants represent Utah

AI assistants currently highlight Utah's fine dining, dramatic landscapes, local cuisine, and natural beauty.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Utah, based on 905 AI answers, last checked October 10, 2026. How we measure →

Utah official site ↗

905

Questions asked

1,253

Places identified

Oct 10, 2026

Last checked

Current score 46/100 Average of model agreement and confirmed-open rate — how this score is calculated

Key takeaways

What this check tells you

Top picks

"Golden Spike National Historical Park" is recommended in 79% of the answers to "Best Historical Attractions" questions about Utah.

Official site

Perplexity cited visitutah.com, Utah's official site, in 45 of 60 sourced answers in the October check (75%), up from 63% in August, ranking 5th of 74 tracked U.S. destinations for how often their official site is cited.

Generated from this check's data Updated Oct 10, 2026

Lead finding

"The Leonardo Museum" is permanently closed, and is still recommended in 11 answers by all four AI assistants.

Midway Ice Castles, which is temporarily closed, appears in 4 answers from three of the four AI assistants. Garage on Beck, which is permanently closed, is recommended in 6 answers by two of the four AI assistants. The Leonardo Museum, also permanently closed, continues to appear in 11 answers from all four AI assistants.

Based on the check of October 10, 2026

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How AI sees Utah

Across the prompts we've tracked, AI most consistently associates Utah with:

outdoor adventure
outdoor activities
fine dining
dramatic landscapes
local cuisine
natural beauty
outdoor adventures
adventure
hidden gems
luxury

How Utah benchmarks

Model agreement

Utah 10%

Tracked U.S. destinations 12%

Confirmed-open rate

Utah 87%

Tracked U.S. destinations 82%

Each metric shows two bars: Utah's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Lion House Pantry — Best Local or Traditional Restaurants Closed

Flagged closed by 1 source, still recommended by Claude and Gemini.
The Lion House Pantry is not operating and will not return as a restaurant. The Church’s spokesperson said the Lion House is planned to become a toured historic site, with visitor services and exhibit spaces; it is slated to reopen in 2027 in that new use.
Source
The Leonardo Museum — Best Rainy-Day Attractions Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, Gemini, and Perplexity.
The Leonardo announced that it was permanently closing after nearly 15 years, citing long-running problems with the aging building’s escalators, elevators, and plumbing.
Source

What AI names when travellers ask about Utah

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Riverhorse on Main named in 28 of 44 AI answers

rank #1–#9

Takashi named in 26 of 44 AI answers

rank #2–#11

Handle named in 25 of 44 AI answers

rank #2–#9

Valter’s Osteria named in 24 of 44 AI answers

rank #1–#9

Hell’s Backbone Grill & Farm named in 20 of 44 AI answers

rank #1–#11

Amangiri & Camp Sarika named in 32 of 42 AI answers

rank #1–#8

Montage Deer Valley named in 29 of 42 AI answers

rank #1–#7

Stein Eriksen Lodge named in 27 of 42 AI answers

rank #1–#8

The Grand America Hotel named in 26 of 42 AI answers

rank #1–#11

The St. Regis Deer Valley named in 26 of 42 AI answers

rank #2–#6

Bryce Canyon National Park named in 32 of 42 AI answers

rank #2–#5

Arches National Park named in 31 of 42 AI answers

rank #1–#6

Zion National Park named in 31 of 42 AI answers

rank #1–#4

Canyonlands National Park - Island in the Sky named in 29 of 42 AI answers

rank #2–#8

Capitol Reef National Park named in 24 of 42 AI answers

rank #5–#9

Amangiri & Camp Sarika named in 30 of 42 AI answers

rank #1–#10

Stein Eriksen Lodge named in 29 of 42 AI answers

rank #1–#8

Sorrel River Ranch Resort & Spa named in 27 of 42 AI answers

rank #1–#9

The Grand America Hotel named in 22 of 42 AI answers

rank #1–#10

Red Mountain Resort named in 12 of 42 AI answers

rank #4–#8

Lagoon Amusement Park named in 30 of 42 AI answers

rank #1–#16

Natural History Museum of Utah named in 30 of 42 AI answers

rank #1–#15

Zion National Park named in 30 of 42 AI answers

rank #1–#13

Bryce Canyon National Park named in 28 of 42 AI answers

rank #2–#12

Utah’s Hogle Zoo named in 28 of 42 AI answers

rank #1–#17

Red Iguana named in 27 of 52 AI answers

rank #1–#6

Crown Burgers named in 24 of 52 AI answers

rank #1–#10

The Pie Pizzeria named in 16 of 52 AI answers

rank #2–#10

Curry Fried Chicken named in 14 of 52 AI answers

rank #2–#11

Chunga’s named in 13 of 52 AI answers

rank #2–#5

See more categories

Crown Burgers named in 26 of 63 AI answers

rank #1–#20

Apollo Burger & Astro Burger named in 24 of 63 AI answers

rank #2–#21

Fisher Brewing named in 22 of 63 AI answers

rank #9–#20

9th & 9th named in 21 of 63 AI answers

rank #1–#20

Red Iguana named in 18 of 63 AI answers

rank #2–#22

Goblin Valley State Park named in 32 of 54 AI answers

rank #1–#13

Spiral Jetty named in 27 of 54 AI answers

rank #2–#22

Fantasy Canyon named in 25 of 54 AI answers

rank #1–#20

Kodachrome Basin State Park named in 21 of 54 AI answers

rank #1–#12

Cedar Breaks National Monument named in 20 of 54 AI answers

rank #2–#17

Washington School House Hotel named in 35 of 46 AI answers

rank #1–#8

Amangiri & Camp Sarika named in 25 of 46 AI answers

rank #1–#10

Sorrel River Ranch Resort & Spa named in 22 of 46 AI answers

rank #2–#8

Yuta at The Lodge at Blue Sky named in 15 of 46 AI answers

rank #1–#11

Goldener Hirsch named in 13 of 46 AI answers

rank #2–#7

The Grand America Hotel named in 24 of 46 AI answers

rank #1–#10

Park City named in 23 of 46 AI answers

rank #1–#14

Red Cliffs Lodge named in 22 of 46 AI answers

rank #3–#11

Best Western Plus Ruby’s Inn named in 13 of 46 AI answers

rank #4–#12

Cable Mountain Lodge named in 13 of 46 AI answers

rank #2–#7

Dead Horse Point State Park named in 33 of 46 AI answers

rank #1–#15

Bryce Canyon National Park named in 15 of 46 AI answers

rank #1–#5

Canyonlands National Park - Island in the Sky named in 15 of 46 AI answers

rank #1–#12

Delicate Arch named in 14 of 46 AI answers

rank #1–#7

Monument Valley Navajo Tribal Park named in 14 of 46 AI answers

rank #5–#12

Valter’s Osteria named in 33 of 44 AI answers

rank #1–#7

Log Haven named in 32 of 44 AI answers

rank #1–#15

Riverhorse on Main named in 29 of 44 AI answers

rank #1–#10

Handle named in 24 of 44 AI answers

rank #1–#9

Franck’s named in 13 of 44 AI answers

rank #3–#8

Hell’s Backbone Grill & Farm named in 21 of 44 AI answers

rank #1–#12

Red Iguana named in 20 of 44 AI answers

rank #1–#13

Ruth’s Diner named in 20 of 44 AI answers

rank #1–#6

Crown Burgers named in 12 of 44 AI answers

rank #1–#9

Log Haven named in 12 of 44 AI answers

rank #1–#13

Antelope Island State Park named in 33 of 43 AI answers

rank #1–#10

Park City named in 31 of 43 AI answers

rank #1–#11

Bonneville Salt Flats named in 28 of 43 AI answers

rank #1–#16

Zion National Park named in 28 of 43 AI answers

rank #1–#10

Arches National Park named in 23 of 43 AI answers

rank #1–#9

Red Iguana named in 23 of 43 AI answers

rank #1–#11

Riverhorse on Main named in 15 of 43 AI answers

rank #4–#12

High West Distillery named in 14 of 43 AI answers

rank #1–#16

Handle named in 13 of 43 AI answers

rank #1–#13

Hell’s Backbone Grill & Farm named in 13 of 43 AI answers

rank #1–#22

Golden Spike National Historical Park named in 34 of 43 AI answers

rank #1–#10

Temple Square named in 33 of 43 AI answers

rank #1–#6

This Is The Place Heritage Park named in 22 of 43 AI answers

rank #2–#10

Hovenweep National Monument named in 20 of 43 AI answers

rank #1–#10

Fort Douglas named in 17 of 43 AI answers

rank #4–#13

Log Haven named in 33 of 43 AI answers

rank #1–#5

Riverhorse on Main named in 31 of 43 AI answers

rank #1–#6

Franck’s named in 16 of 43 AI answers

rank #2–#7

Valter’s Osteria named in 16 of 43 AI answers

rank #2–#6

The Tree Room at Sundance Mountain Resort named in 15 of 43 AI answers

rank #1–#7

Motel 6 named in 16 of 42 AI answers

rank #1–#9

Super 8 named in 11 of 42 AI answers

rank #2–#9

Best Western Plus Landmark Inn named in 9 of 42 AI answers

rank #3–#13

Days Inn by Wyndham Provo named in 8 of 42 AI answers

rank #3–#10

Quality Inn named in 8 of 42 AI answers

rank #1–#15

Natural History Museum of Utah named in 32 of 42 AI answers

rank #1–#5

Clark Planetarium named in 30 of 42 AI answers

rank #1–#10

Utah Museum of Fine Arts named in 25 of 42 AI answers

rank #2–#8

Loveland Living Planet Aquarium named in 24 of 42 AI answers

rank #1–#12

The Leonardo Museum named in 24 of 42 AI answers

rank #2–#9

Bryce Canyon National Park named in 30 of 42 AI answers

rank #1–#21

Park City named in 26 of 42 AI answers

rank #1–#21

Zion National Park named in 24 of 42 AI answers

rank #2–#20

The Homestead Crater named in 22 of 42 AI answers

rank #1–#22

Sundance Film Festival named in 21 of 42 AI answers

rank #6–#16

Where Perplexity's answers about Utah come from

Perplexity cited visitutah.com, Utah's official tourism site, in 45 of 60 answers about Utah in the October check (75%), up from 63% in August.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Utah (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent Utah

What this check tells you

"The Leonardo Museum" is permanently closed, and is still recommended in 11 answers by all four AI assistants.

Follow Utah

How AI sees Utah

How Utah benchmarks

Where AI might be wrong

What AI names when travellers ask about Utah

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Local Experiences

Best Hidden Gems

Best Boutique Hotels

Best Family Hotels

Best Viewpoints

Best Fine-Dining Restaurants

Best Local or Traditional Restaurants

Best Day Trips

Best Food Experiences

Best Historical Attractions

Best Restaurants for Couples

Best Budget Hotels

Best Rainy-Day Attractions

Best Winter Experiences

Where Perplexity's answers about Utah come from

Other U.S. destinations TakeScout tracks

New Orleans

New York City

San Francisco

West Virginia

Charleston