AI visibility report

How AI assistants represent Texas

AI assistants present Texas through outdoor activities and cowboy culture themes.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Texas, based on 978 AI answers, last checked October 9, 2026. How we measure →

Texas official site ↗

978

Questions asked

1,521

Places identified

Oct 9, 2026

Last checked

Current score 44/100 Average of model agreement and confirmed-open rate — how this score is calculated

1 tracked destination

across 1 tracked cities in Texas

1,009

Questions asked

1,073

Places identified

Oct 14, 2026

Last checked

Austin

1,073 places · 1,009 questions

AI assistants present Austin through outdoor activities, breakfast tacos, BBQ, and live music.

Latest findings

Austin · Concentration
In AI answers about Best Romantic Hotels, Hotel Saint Cecilia, The Driskill Hotel, and Commodore Perry Estate together account for 33% of mentions across 12 answers, well above the 14% share expected if mentions were evenly distributed among the 3 tracked entities.

How Texas compares, rolled up

Model agreement

Texas 20%

Network average 11%

Confirmed-open rate

Texas 82%

Network average 76%

Presence rate

Texas 25%

Tracked U.S. cities 31%

Texas's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across Texas's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Closed places

Hotel Havana, though permanently closed, is still recommended in 4 answers by three of the four AI assistants; Scenic Drive Overlook El Paso and Olamaie are also still recommended despite being closed.

Top picks

Franklin Barbecue is recommended in 83% of the answers to "Best Food Experiences" questions about Texas.

Agreement

The AI assistants name the same top pick for 5% of comparable questions about Texas, below the average of 13% for tracked U.S. destinations.

Generated from this check's data Updated Oct 9, 2026

How AI describes Texas

AI assistants most often associate Texas with outdoor activities, Tex-Mex and barbecue.

Outdoor activities stands out as the central theme in AI assistants' responses about Texas, with Tex-Mex and barbecue recurring as closely linked associations. Cowboy culture also recurs as part of this picture.

Based on the check of October 9, 2026

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How AI sees Texas

Across the prompts we've tracked, AI most consistently associates Texas with:

outdoor activities
Tex-Mex
Barbecue
cowboy culture
Texas BBQ
fine dining
Authentic Texas Experiences
winter experiences
winter activities

How Texas benchmarks

Model agreement

Texas 5%

Tracked U.S. destinations 13%

Confirmed-open rate

Texas 85%

Tracked U.S. destinations 82%

Each metric shows two bars: Texas's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Santa Elena Canyon Overlook — Best Viewpoints Temporarily closed

Flagged closed by 1 source, still recommended by Claude and Perplexity.
The official Big Bend National Park alerts page reports that the paved road between Cottonwood Campground and Santa Elena Canyon is closed until further notice due to unsafe conditions from recent flash flooding. This is a non-routine closure affecting access to the overlook.
Source

What AI names when travellers ask about Texas

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Franklin Barbecue named in 36 of 49 AI answers

rank #1–#34

Uchi named in 26 of 49 AI answers

rank #1–#10

Mixtli named in 19 of 49 AI answers

rank #1–#25

Goldee's named in 16 of 49 AI answers

rank #1–#30

Mi Tierra Café y Panadería named in 16 of 49 AI answers

rank #6–#14

Commodore Perry Estate named in 28 of 44 AI answers

rank #1–#9

Hotel Emma named in 27 of 44 AI answers

rank #1–#12

Rosewood Mansion on Turtle Creek named in 25 of 44 AI answers

rank #1–#9

The Post Oak Hotel at Uptown named in 25 of 44 AI answers

rank #1–#9

La Cantera Resort & Spa named in 23 of 44 AI answers

rank #2–#15

Space Center Houston named in 35 of 44 AI answers

rank #1–#10

The Alamo and San Antonio River Walk named in 35 of 44 AI answers

rank #1–#9

Big Bend National Park named in 34 of 44 AI answers

rank #2–#17

Fort Worth Stockyards Historic District named in 32 of 44 AI answers

rank #3–#15

Texas State Capitol and Austin Live Music Scene named in 32 of 44 AI answers

rank #1–#15

Hotel Emma named in 33 of 42 AI answers

rank #1–#11

Commodore Perry Estate named in 15 of 42 AI answers

rank #1–#10

Hotel Saint Cecilia named in 15 of 42 AI answers

rank #1–#9

La Cantera Resort & Spa named in 14 of 42 AI answers

rank #1–#9

The Driskill Austin named in 13 of 42 AI answers

rank #1–#7

Space Center Houston named in 33 of 42 AI answers

rank #1–#20

The Alamo and San Antonio River Walk named in 29 of 42 AI answers

rank #1–#19

Houston Zoo named in 25 of 42 AI answers

rank #1–#12

Perot Museum of Nature and Science named in 25 of 42 AI answers

rank #2–#17

Natural Bridge Caverns and Safari named in 24 of 42 AI answers

rank #3–#18

Ray’s Drive Inn named in 19 of 53 AI answers

rank #2–#18

Fuel City Tacos named in 17 of 53 AI answers

rank #1–#15

Keller's Drive-In named in 17 of 53 AI answers

rank #1–#19

Franklin Barbecue named in 15 of 53 AI answers

rank #1–#5

The Original Ninfa’s on Navigation named in 15 of 53 AI answers

rank #4–#9

See more categories

Franklin Barbecue named in 71 of 86 AI answers

rank #1–#6

Snow's BBQ named in 57 of 86 AI answers

rank #1–#8

The Czech Stop / Little Czech Bakery named in 56 of 86 AI answers

rank #6–#23

Crawfish & Noodles named in 49 of 86 AI answers

rank #4–#21

Ray’s Drive Inn named in 46 of 86 AI answers

rank #5–#22

March named in 43 of 68 AI answers

rank #1–#7

Jeffrey’s named in 42 of 68 AI answers

rank #1–#13

Hestia named in 32 of 68 AI answers

rank #1–#16

Uchi named in 31 of 68 AI answers

rank #1–#11

Bludorn named in 28 of 68 AI answers

rank #2–#9

Gruene Hall named in 39 of 58 AI answers

rank #1–#18

Big Bend National Park named in 29 of 58 AI answers

rank #5–#28

Snow's BBQ named in 24 of 58 AI answers

rank #1–#9

The Alamo and San Antonio River Walk named in 20 of 58 AI answers

rank #1–#20

Fort Worth Stockyards Historic District named in 18 of 58 AI answers

rank #1–#25

Franklin Barbecue named in 36 of 52 AI answers

rank #1–#6

The Original Ninfa’s on Navigation named in 34 of 52 AI answers

rank #3–#21

Mi Tierra Café y Panadería named in 30 of 52 AI answers

rank #1–#15

Snow's BBQ named in 21 of 52 AI answers

rank #2–#10

Gaido’s named in 20 of 52 AI answers

rank #6–#25

Hotel Emma named in 37 of 49 AI answers

rank #1–#13

Hotel Saint Cecilia named in 36 of 49 AI answers

rank #1–#4

Hotel Saint George named in 27 of 49 AI answers

rank #1–#11

Hotel ZaZa named in 20 of 49 AI answers

rank #2–#16

The Joule named in 20 of 49 AI answers

rank #3–#15

Motel 6 named in 18 of 47 AI answers

rank #1–#16

Extended Stay America named in 16 of 47 AI answers

rank #2–#15

Super 8 named in 16 of 47 AI answers

rank #2–#14

La Quinta Inn & Suites by Wyndham San Antonio Riverwalk named in 15 of 47 AI answers

rank #1–#10

Red Roof Inn named in 15 of 47 AI answers

rank #2–#17

Jeffrey’s named in 25 of 46 AI answers

rank #1–#9

Uchi named in 21 of 46 AI answers

rank #1–#9

Biga on the Banks named in 19 of 46 AI answers

rank #4–#11

The French Room named in 18 of 46 AI answers

rank #1–#11

Bohanan’s Prime Steaks and Seafood named in 17 of 46 AI answers

rank #2–#13

Caddo Lake State Park named in 32 of 44 AI answers

rank #1–#9

Caprock Canyons State Park named in 26 of 44 AI answers

rank #1–#14

Marfa named in 22 of 44 AI answers

rank #1–#12

Terlingua Ghost Town named in 22 of 44 AI answers

rank #1–#20

Palo Duro Canyon State Park named in 16 of 44 AI answers

rank #1–#18

Great Wolf Lodge named in 32 of 43 AI answers

rank #1–#9

JW Marriott San Antonio Hill Country Resort & Spa named in 31 of 43 AI answers

rank #1–#10

Hyatt Regency Hill Country Resort and Spa named in 29 of 43 AI answers

rank #1–#11

Moody Gardens Hotel, Spa & Convention Center named in 28 of 43 AI answers

rank #2–#12

Hyatt Regency Lost Pines Resort and Spa named in 24 of 43 AI answers

rank #1–#11

The Alamo and San Antonio River Walk named in 30 of 43 AI answers

#1 every time

Fort Davis National Historic Site named in 27 of 43 AI answers

rank #4–#14

San Antonio Missions National Historical Park named in 26 of 43 AI answers

rank #1–#5

The Sixth Floor Museum at Dealey Plaza named in 24 of 43 AI answers

rank #3–#16

Texas State Capitol and Austin Live Music Scene named in 21 of 43 AI answers

rank #3–#12

Fredericksburg named in 27 of 42 AI answers

rank #1–#15

Galveston Historic District named in 25 of 42 AI answers

rank #2–#11

Fort Worth Stockyards Historic District named in 24 of 42 AI answers

rank #3–#15

The Alamo and San Antonio River Walk named in 24 of 42 AI answers

rank #1–#6

Waco named in 24 of 42 AI answers

rank #2–#17

Perot Museum of Nature and Science named in 28 of 42 AI answers

rank #1–#10

Bob Bullock Texas State History Museum named in 25 of 42 AI answers

rank #1–#19

Dallas World Aquarium named in 22 of 42 AI answers

rank #1–#16

Houston Museum of Natural Science named in 22 of 42 AI answers

rank #1–#15

Space Center Houston named in 18 of 42 AI answers

rank #1–#10

Big Bend National Park named in 24 of 42 AI answers

rank #1–#4

Mount Bonnell & The Oasis on Lake Travis named in 24 of 42 AI answers

rank #1–#13

Palo Duro Canyon State Park named in 23 of 42 AI answers

rank #1–#13

Guadalupe Mountains National Park named in 16 of 42 AI answers

rank #2–#7

Enchanted Rock State Natural Area named in 15 of 42 AI answers

rank #1–#8

Big Bend National Park named in 30 of 42 AI answers

rank #1–#10

The Alamo and San Antonio River Walk named in 26 of 42 AI answers

rank #1–#10

Fredericksburg named in 19 of 42 AI answers

rank #2–#12

Palo Duro Canyon State Park named in 14 of 42 AI answers

rank #2–#11

Austin Trail of Lights named in 13 of 42 AI answers

rank #1–#13

Where Perplexity's answers about Texas come from

Perplexity cited traveltexas.com, Texas's official tourism site, in 12 of 60 answers about Texas in the October check (20%), down from 36% in August.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Texas (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent Texas

across 1 tracked cities in Texas

Austin

Latest findings

How Texas compares, rolled up

What this check tells you

AI assistants most often associate Texas with outdoor activities, Tex-Mex and barbecue.

Follow Texas

How AI sees Texas

How Texas benchmarks

Where AI might be wrong

What AI names when travellers ask about Texas

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Food Experiences

Best Fine-Dining Restaurants

Best Local Experiences

Best Local or Traditional Restaurants

Best Boutique Hotels

Best Budget Hotels

Best Restaurants for Couples

Best Hidden Gems

Best Family Hotels

Best Historical Attractions

Best Day Trips

Best Rainy-Day Attractions

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about Texas come from

Other U.S. destinations TakeScout tracks

New Orleans

New York City

San Francisco

West Virginia

Charleston