AI visibility report

How AI assistants represent Newfoundland and Labrador

AI assistants present Newfoundland and Labrador through local cuisine, culinary scene, local culture, and traditional food.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Newfoundland and Labrador, based on 857 AI answers, last checked October 8, 2026. How we measure →

Newfoundland and Labrador official site ↗

857

Questions asked

1,156

Places identified

Oct 8, 2026

Last checked

Current score 47/100 Average of model agreement and confirmed-open rate — how this score is calculated

2 tracked destinations

across 2 tracked cities in Newfoundland and Labrador

1,343

Questions asked

1,367

Places identified

Oct 12, 2026

Last checked

St. John's

690 places · 681 questions

AI assistants highlight St. John's for its vibrant culinary scene, traditional Newfoundland cuisine, boutique hotels, and coastal scenery.

Corner Brook

677 places · 662 questions

AI assistants describe Corner Brook mainly through its local cuisine, culture and dining themes.

Latest findings

Corner Brook · Concentration
In Best Family Hotels rankings, Comfort Inn Corner Brook, The Glynmill Inn, and Greenwood Inn & Suites together account for 55% of mentions across 12 answers, nearly three times the 19% share an even split among three entities would produce.

How Newfoundland and Labrador compares, rolled up

Model agreement

Newfoundland and Labrador 15%

Network average 11%

Confirmed-open rate

Newfoundland and Labrador 67%

Network average 76%

Presence rate

Newfoundland and Labrador 19%

Tracked Canadian cities 18%

Newfoundland and Labrador's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across Newfoundland and Labrador's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Top picks

Signal Hill National Historic Site is recommended in 100% of the answers to "Best Historical Attractions" questions about Newfoundland and Labrador.

Official site

Perplexity cited newfoundlandlabrador.com in 43 of 60 sourced answers in October (72%), up from 58% in September, ranking 7th of 47 tracked Canadian destinations for official site citations.

Agreement

The AI assistants name the same top pick for 20% of comparable questions about Newfoundland and Labrador, above the average of 14% for tracked Canadian destinations.

Generated from this check's data Updated Oct 8, 2026

Lead finding

Raymonds Restaurant, permanently closed, is still recommended in 38 answers by all four AI assistants.

Another closed restaurant also appears in Newfoundland and Labrador's AI answers: Bacalao, permanently closed, is recommended in 4 answers by two of the four AI assistants. Both restaurants continue to appear in current recommendations despite their closure.

Based on the check of October 8, 2026

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How AI sees Newfoundland and Labrador

Across the prompts we've tracked, AI most consistently associates Newfoundland and Labrador with:

local cuisine
culinary scene
Local Culture
traditional food
food culture
fine dining
local ingredients
off-the-beaten-path
Cultural Experiences
local experiences
Traditional Newfoundland cuisine
Off the Beaten Path
outdoor activities

How Newfoundland and Labrador benchmarks

Model agreement

Newfoundland and Labrador 20%

Tracked Canadian destinations 14%

Confirmed-open rate

Newfoundland and Labrador 75%

Tracked Canadian destinations 76%

Each metric shows two bars: Newfoundland and Labrador's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Raymonds Restaurant — Best Fine-Dining Restaurants(+4 more) Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, Gemini, and Perplexity.
Raymonds Restaurant is permanently closed. A 2025 article describes it as “now-closed”; the restaurant’s own website still appears live, but the available result does not show current hours or reservations.
Source
Trinity — Best Local Experiences Closed

Flagged closed by 1 source, still recommended by Claude and Perplexity.
The Trinity Loop amusement park closed in 2004 and has remained unoccupied since.
Source

What AI names when travellers ask about Newfoundland and Labrador

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

The Merchant Tavern named in 38 of 43 AI answers

rank #1–#7

Mallard Cottage named in 33 of 43 AI answers

rank #1–#7

Fogo Island Inn named in 28 of 43 AI answers

rank #1–#11

Raymonds Restaurant named in 26 of 43 AI answers

rank #1–#3

Adelaide Oyster House named in 23 of 43 AI answers

rank #2–#8

Fogo Island Inn named in 33 of 34 AI answers

rank #1–#9

JAG Hotel named in 22 of 34 AI answers

rank #2–#7

Alt Hotel St. John’s named in 15 of 34 AI answers

rank #1–#6

Fishers' Loft Inn named in 14 of 34 AI answers

rank #4–#6

Murray Premises Hotel named in 13 of 34 AI answers

rank #2–#8

Gros Morne National Park named in 34 of 35 AI answers

rank #1–#8

Cape Spear Lighthouse National Historic Site named in 32 of 35 AI answers

rank #1–#8

L’Anse aux Meadows named in 32 of 35 AI answers

rank #2–#16

Signal Hill National Historic Site named in 20 of 35 AI answers

rank #1–#5

Bonavista Peninsula named in 17 of 35 AI answers

rank #4–#11

Fogo Island Inn named in 30 of 35 AI answers

rank #1–#5

Murray Premises Hotel named in 25 of 35 AI answers

rank #2–#5

Quirpon Lighthouse Inn named in 20 of 35 AI answers

rank #2–#9

Fishers' Loft Inn named in 18 of 35 AI answers

rank #2–#9

Neddies Harbour Inn named in 14 of 35 AI answers

rank #4–#8

Johnson Geo Centre named in 33 of 38 AI answers

rank #1–#14

Gros Morne National Park named in 32 of 38 AI answers

rank #1–#12

Signal Hill National Historic Site named in 31 of 38 AI answers

rank #1–#12

Cape Spear Lighthouse National Historic Site named in 29 of 38 AI answers

rank #2–#13

The Rooms named in 26 of 38 AI answers

rank #1–#10

The Duke of Duckworth named in 53 of 77 AI answers

rank #1–#14

Ches’s Fish & Chips named in 33 of 77 AI answers

rank #1–#9

Fabulous Foods named in 32 of 77 AI answers

rank #1–#5

Rocket Bakery & Fresh Food named in 31 of 77 AI answers

rank #1–#12

The Bagel Cafe named in 27 of 77 AI answers

rank #2–#8

See more categories

Fogo Island Inn named in 42 of 68 AI answers

rank #1–#14

The Merchant Tavern named in 33 of 68 AI answers

rank #1–#13

Chafe’s Landing named in 30 of 68 AI answers

rank #2–#11

Mallard Cottage named in 29 of 68 AI answers

rank #1–#9

Quidi Vidi Brewery named in 29 of 68 AI answers

rank #2–#18

Battle Harbour named in 53 of 63 AI answers

rank #1–#15

Change Islands named in 36 of 63 AI answers

rank #1–#14

Mistaken Point Ecological Reserve named in 30 of 63 AI answers

rank #1–#10

Francois named in 28 of 63 AI answers

rank #1–#12

Port au Port Peninsula named in 22 of 63 AI answers

rank #1–#10

The Duke of Duckworth named in 22 of 61 AI answers

rank #2–#9

The Ship Pub named in 20 of 61 AI answers

rank #1–#8

boil-up named in 17 of 61 AI answers

rank #1–#7

East Coast Trail named in 17 of 61 AI answers

rank #3–#17

Gros Morne National Park named in 15 of 61 AI answers

rank #2–#9

Gros Morne National Park named in 37 of 46 AI answers

rank #1–#16

Twillingate named in 30 of 46 AI answers

rank #2–#14

Ferryland named in 29 of 46 AI answers

rank #1–#9

Cape Spear Lighthouse National Historic Site named in 25 of 46 AI answers

rank #1–#4

Witless Bay Ecological Reserve named in 25 of 46 AI answers

rank #1–#7

Mallard Cottage named in 38 of 45 AI answers

rank #1–#8

The Merchant Tavern named in 30 of 45 AI answers

rank #1–#7

Fogo Island Inn named in 24 of 45 AI answers

rank #3–#14

The Duke of Duckworth named in 21 of 45 AI answers

rank #2–#9

Chafe’s Landing named in 20 of 45 AI answers

rank #1–#8

L’Anse aux Meadows named in 38 of 38 AI answers

rank #1–#2

Signal Hill National Historic Site named in 38 of 38 AI answers

rank #1–#6

Red Bay National Historic Site named in 33 of 38 AI answers

rank #2–#8

Cape Spear Lighthouse National Historic Site named in 30 of 38 AI answers

rank #3–#6

Castle Hill National Historic Site named in 29 of 38 AI answers

rank #4–#12

Fogo Island Inn named in 31 of 36 AI answers

rank #1–#8

Murray Premises Hotel named in 30 of 36 AI answers

rank #2–#6

Fishers' Loft Inn named in 25 of 36 AI answers

rank #2–#7

Artisan Inn named in 14 of 36 AI answers

rank #2–#7

Alt Hotel St. John’s named in 13 of 36 AI answers

rank #1–#4

HI St. John’s City Hostel named in 22 of 36 AI answers

rank #1–#3

Sinbad's Hotel & Suites named in 13 of 36 AI answers

rank #3–#16

Comfort Inn Corner Brook named in 10 of 36 AI answers

rank #2–#9

Memorial University named in 10 of 36 AI answers

rank #1–#5

Comfort Inn St. John's named in 8 of 36 AI answers

rank #1–#7

The Merchant Tavern named in 34 of 35 AI answers

rank #2–#6

Mallard Cottage named in 29 of 35 AI answers

rank #1–#5

Raymonds Restaurant named in 27 of 35 AI answers

rank #1–#2

Fogo Island Inn named in 26 of 35 AI answers

rank #1–#7

Terre named in 14 of 35 AI answers

rank #1–#6

Sheraton Hotel Newfoundland named in 24 of 34 AI answers

rank #1–#6

Delta Hotels by Marriott St. John's Conference Centre named in 21 of 34 AI answers

rank #1–#4

Ocean View Hotel named in 21 of 34 AI answers

rank #4–#9

Holiday Inn St. John’s Conference Centre named in 13 of 34 AI answers

rank #2–#4

Anchor Inn Hotel & Suites named in 12 of 34 AI answers

rank #2–#9

The Rooms named in 34 of 34 AI answers

rank #1–#12

Johnson Geo Centre named in 33 of 34 AI answers

#2 every time

Quidi Vidi Brewery named in 17 of 34 AI answers

rank #3–#11

Railway Coastal Museum named in 16 of 34 AI answers

rank #3–#4

Fluvarium named in 10 of 34 AI answers

rank #3–#17

Mallard Cottage named in 26 of 33 AI answers

rank #2–#8

Raymonds Restaurant named in 26 of 33 AI answers

rank #1–#3

The Merchant Tavern named in 21 of 33 AI answers

rank #2–#8

Fogo Island Inn named in 19 of 33 AI answers

rank #1–#7

Oliver’s named in 9 of 33 AI answers

rank #1–#7

Cape Spear Lighthouse National Historic Site named in 30 of 33 AI answers

rank #2–#7

Signal Hill National Historic Site named in 27 of 33 AI answers

rank #1–#5

Gros Morne National Park named in 19 of 33 AI answers

rank #1–#7

Western Brook Pond named in 19 of 33 AI answers

rank #1–#12

Twillingate named in 18 of 33 AI answers

rank #4–#13

Marble Mountain named in 29 of 33 AI answers

rank #1–#11

Gros Morne National Park named in 21 of 33 AI answers

rank #1–#10

Snowmobiling named in 15 of 33 AI answers

rank #1–#6

Dog Sledding named in 12 of 33 AI answers

rank #2–#9

Northern Lights Viewing named in 12 of 33 AI answers

rank #3–#9

Where Perplexity's answers about Newfoundland and Labrador come from

Perplexity cited newfoundlandlabrador.com, Newfoundland and Labrador's official tourism site, in 43 of 60 answers about Newfoundland and Labrador in the October check (72%), up from 58% in September.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Newfoundland and Labrador (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent Newfoundland and Labrador

across 2 tracked cities in Newfoundland and Labrador

St. John's

Corner Brook

Latest findings

How Newfoundland and Labrador compares, rolled up

What this check tells you

Raymonds Restaurant, permanently closed, is still recommended in 38 answers by all four AI assistants.

Follow Newfoundland and Labrador

How AI sees Newfoundland and Labrador

How Newfoundland and Labrador benchmarks

Where AI might be wrong

What AI names when travellers ask about Newfoundland and Labrador

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Food Experiences

Best Hidden Gems

Best Local Experiences

Best Day Trips

Best Local or Traditional Restaurants

Best Historical Attractions

Best Boutique Hotels

Best Budget Hotels

Best Fine-Dining Restaurants

Best Family Hotels

Best Rainy-Day Attractions

Best Restaurants for Couples

Best Viewpoints

Best Winter Experiences

Where Perplexity's answers about Newfoundland and Labrador come from

Other Canadian destinations TakeScout tracks

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Ottawa

Montreal

Vancouver

Whistler