Key takeaways
What this check tells you
Concentration
In Best Local Experiences, the top 3 picks—Chafe's Landing, Bonavista Peninsula, and Labrador Straits—capture 60% of mentions, the highest concentration of any tracked category.
Concentration
For Best Budget-Friendly Restaurants, the top 3 entities get 28.6% of mentions versus the 16.7% they'd get if all picks were recommended evenly.
Movement
Best Local or Traditional Restaurants is the most volatile category, with all 11 tracked entities changing position between checks.
Distinctiveness
Newfoundland and Labrador's model agreement sits at 11.7%, above the network average of 8.0%, while its distinctiveness at 20% trails the network average of 21.3%.
Lead finding
Newfoundland and Labrador's AI profile is anchored by a standout 300% concentration finding, its strongest signal yet.
Newfoundland and Labrador registers a powerful Concentration finding of 300%, paired with a distinctiveness score of 30% versus the 21% network average. Sentiment is overwhelmingly positive, with 95% of 172 rated mentions favorable and none negative. AI descriptions lean into local culture, romantic appeal, affordable and authentic dining, boutique accommodations, and scenic viewpoints. However, the destination is absent from all 12 tracked indirect questions, meaning it currently only appears when explicitly named.
How AI sees Newfoundland and Labrador
Across the prompts we've tracked, AI most consistently associates Newfoundland and Labrador with:
culinary scenefamily-friendly activitiesfine diningLocal Culturelocal ingredientsromanticadventure and natureadventure-filledAffordable Dining
How Newfoundland and Labrador benchmarks
Model agreement
Newfoundland and Labrador
12%
Network average
8%
Distinctiveness
Newfoundland and Labrador
20%
Network average
21%
Presence rate
Newfoundland and Labrador
0%
Network average
13%
Newfoundland and Labrador's AI benchmark numbers compared to the network average across all tracked destinations.
Each metric shows two bars: Newfoundland and Labrador's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond Newfoundland and Labrador-specific questions
How often Newfoundland and Labrador comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Aug 26, 2026):
See all questions
Two-Week Must-See Itinerary in Canada — Direct
Not mentioned
Two-Week Must-See Itinerary in Canada — Conversational
Not mentioned
Two-Week Must-See Itinerary in Canada — Recommendation
Not mentioned
Best Winter Destinations in Canada — Direct
Not mentioned
Best Winter Destinations in Canada — Conversational
Not mentioned
Best Winter Destinations in Canada — Recommendation
Not mentioned
Best Foodie Cities in Canada — Direct
Not mentioned
Best Foodie Cities in Canada — Conversational
Not mentioned
Best Foodie Cities in Canada — Recommendation
Not mentioned
Best Romantic Weekend Destinations in Canada — Direct
Not mentioned
Best Romantic Weekend Destinations in Canada — Conversational
Not mentioned
Best Romantic Weekend Destinations in Canada — Recommendation
Not mentioned
Top picks by traveler intent
Rankings: Volatile
16 places moved rank this check
2 new4 in & out
The Merchant Tavern
20 of 22
rank #1–#6
Adelaide Oyster House
14 of 22
rank #3–#8
Mallard Cottage
14 of 22
rank #1–#7
Terre
14 of 22
rank #2–#7
Fogo Island Inn
13 of 22
rank #2–#11
Bonavista Social Club
12 of 22
rank #4–#9
Portage
11 of 22
rank #1–#3
Chinched Bistro
10 of 22
rank #3–#7
Rankings: Volatile
12 places moved rank this check
2 new
Fogo Island Inn
13 of 13
rank #1–#9
Murray Premises Hotel
6 of 13
rank #2–#8
Alt Hotel St. John’s
5 of 13
rank #1–#6
Fishers' Loft Inn
4 of 13
rank #4–#5
Jag Boutique Hotel
4 of 13
rank #3–#7
JAG Hotel
4 of 13
rank #3–#6
Ryan Mansion
4 of 13
rank #2–#3
Artisan Inn
3 of 13
rank #5–#6
Rankings: Volatile
31 places moved rank this check
5 new
Gros Morne National Park
14 of 14
rank #1–#5
Cape Spear Lighthouse National Historic Site
13 of 14
rank #1–#7
Signal Hill National Historic SiteNew
8 of 14
rank #1–#5
L'Anse aux Meadows National Historic Site
7 of 14
rank #2–#4
Red Bay National Historic Site
7 of 14
rank #3–#21
Twillingate
7 of 14
rank #5–#10
L’Anse aux Meadows
6 of 14
rank #4–#16
Bonavista Peninsula
5 of 14
rank #5–#9
Rankings: Volatile
6 places moved rank this check
2 in & out
Fogo Island Inn
13 of 14
rank #1–#5
Murray Premises Hotel
10 of 14
rank #2–#5
Artisan Inn
7 of 14
rank #2–#6
Fishers' Loft Inn
7 of 14
rank #2–#7
Neddies Harbour Inn
7 of 14
rank #4–#6
Quirpon Lighthouse Inn
6 of 14
rank #3–#7
Alt Hotel St. John’s↔
5 of 14
rank #1–#7
Blue on Water
3 of 14
rank #3–#5
Rankings: Volatile
29 places moved rank this check
7 new1 in & out
Cape Spear Lighthouse National Historic Site
14 of 17
rank #2–#13
Johnson Geo Centre
14 of 17
rank #1–#9
Gros Morne National Park
12 of 17
rank #1–#8
Signal Hill National Historic Site
12 of 17
rank #1–#12
Elliston
10 of 17
rank #1–#13
Terra Nova National Park
10 of 17
rank #2–#9
The RoomsNew
9 of 17
rank #1–#10
Newfoundland Insectarium
7 of 17
rank #1–#12
Rankings: Volatile
18 places moved rank this check
5 new3 returning4 in & out
The Duke of Duckworth
20 of 28
rank #1–#7
Fabulous Foods
12 of 28
rank #1–#5
Chafe’s Landing
11 of 28
rank #1–#7
Rocket Bakery & Fresh Food
11 of 28
rank #1–#12
Classic Cafe East
8 of 28
rank #2–#9
Louis Gee's Pizza & Donair
8 of 28
rank #5–#11
Earle's Restaurant↔
7 of 28
rank #6–#10
The Bagel Cafe
7 of 28
rank #2–#8
See more categories
Rankings: Volatile
29 places moved rank this check
4 new1 in & out
The Merchant Tavern
18 of 31
rank #1–#5
The Duke of Duckworth
17 of 31
rank #5–#11
Chafe’s Landing
16 of 31
rank #4–#11
Terre
16 of 31
rank #1–#6
Fogo Island Inn
15 of 31
rank #1–#4
Quidi Vidi Brewery
15 of 31
rank #5–#18
Mallard Cottage↔
13 of 31
rank #1–#9
Portage
11 of 31
rank #1–#4
Rankings: Volatile
8 places moved rank this check
5 new1 in & out
Battle Harbour
15 of 26
rank #1–#13
Change Islands
11 of 26
rank #1–#9
Francois
10 of 26
rank #1–#11
Battle Harbour
9 of 26
rank #1–#10
Mistaken Point Ecological Reserve
9 of 26
rank #1–#9
Cape St. Mary's Ecological Reserve
8 of 26
rank #1–#14
Change Islands
7 of 26
rank #3–#5
Fogo Island
6 of 26
rank #1–#6
Rankings: Volatile
14 places moved rank this check
1 new1 returning
boil-up
8 of 24
rank #1–#7
Bonavista Peninsula
7 of 24
rank #1–#12
The Duke of Duckworth
6 of 24
rank #2–#7
East Coast Trail
5 of 24
rank #4–#9
Fogo Island
5 of 24
rank #3–#19
Labrador Straits
5 of 24
rank #4–#14
The Ship Pub
5 of 24
rank #2–#8
Battle Harbour
4 of 24
rank #7–#10
Rankings: Volatile
11 places moved rank this check
2 new5 returning
The Merchant Tavern
17 of 23
rank #1–#7
Mallard Cottage
16 of 23
rank #1–#4
Chafe’s LandingBack
14 of 23
rank #1–#8
The Duke of DuckworthBack
14 of 23
rank #3–#9
Bonavista Social Club
12 of 23
rank #2–#9
Seaside Restaurant
12 of 23
rank #6–#12
Fogo Island InnBack
10 of 23
rank #3–#11
The Black Spruce
9 of 23
rank #2–#11
Rankings: Volatile
10 places moved rank this check
3 new1 returning3 in & out
Ferryland
8 of 19
rank #1–#6
Gros Morne National Park
8 of 19
rank #1–#15
Witless Bay Ecological ReserveBack
8 of 19
rank #1–#4
Western Brook Pond
7 of 19
rank #6–#17
Brigus
6 of 19
rank #3–#7
Cape St. Mary's Ecological Reserve
6 of 19
rank #2–#5
Long Point Lighthouse
6 of 19
rank #9–#14
Twillingate
6 of 19
rank #2–#12
Rankings: Volatile
12 places moved rank this check
4 in & out
Signal Hill National Historic Site
17 of 17
rank #1–#6
Red Bay National Historic Site↔
14 of 17
rank #2–#8
Battle Harbour
12 of 17
rank #5–#12
Cape Spear Lighthouse National Historic Site
12 of 17
rank #3–#6
Castle Hill National Historic Site
12 of 17
rank #4–#9
L'Anse aux Meadows National Historic Site
10 of 17
rank #1–#2
Trinity
10 of 17
rank #6–#11
Port au Choix National Historic Site↔
9 of 17
rank #1–#10
Rankings: Volatile
9 places moved rank this check
1 new
Murray Premises Hotel
15 of 15
rank #2–#6
Fogo Island Inn
14 of 15
rank #1–#8
Fishers' Loft Inn
12 of 15
rank #2–#7
Artisan Inn
8 of 15
rank #3–#7
Blue on Water
6 of 15
rank #3–#6
Neddies Harbour Inn
6 of 15
rank #6–#9
Alt Hotel St. John’sNew
4 of 15
rank #1–#4
Hew & Draw Hotel
4 of 15
rank #4–#9
Rankings: Volatile
9 places moved rank this check
2 new4 in & out
Memorial University
6 of 15
rank #1–#3
Comfort Inn Corner Brook
4 of 15
rank #6–#9
Comfort Inn St. John's
4 of 15
rank #4–#6
Gros Morne Cabins↔
4 of 15
rank #5–#9
Quality Hotel Harbourview
4 of 15
rank #2–#4
Sinbad's Hotel & Suites
4 of 15
rank #3–#16
Anchor Inn Hotel & Suites↔
3 of 15
rank #7–#8
Bonavista Hostel
3 of 15
rank #6–#10
Rankings: Volatile
7 places moved rank this check
The Merchant Tavern
14 of 14
rank #2–#4
Mallard Cottage
11 of 14
rank #2–#5
Raymonds Restaurant
9 of 14
#1 every time
Fogo Island Inn
7 of 14
rank #1–#7
Portage
6 of 14
rank #2–#5
Bacalao
5 of 14
rank #3–#6
Rankings: Volatile
22 places moved rank this check
3 new
Ocean View Hotel
9 of 13
rank #4–#7
Sheraton Hotel Newfoundland
8 of 13
rank #1–#2
Delta Hotels by Marriott St. John's Conference Centre
7 of 13
rank #1–#3
Anchor Inn Hotel & Suites
5 of 13
rank #2–#8
Alt Hotel St. John’s
4 of 13
rank #1–#3
Glynmill Inn
4 of 13
rank #4–#10
Holiday Inn St. John’s Conference Centre
4 of 13
rank #2–#4
Fogo Island Inn
3 of 13
rank #5–#6
Rankings: Volatile
47 places moved rank this check
4 new
Johnson Geo Centre
13 of 13
#2 every time
The Rooms
13 of 13
#1 every time
Railway Coastal Museum
5 of 13
rank #3–#4
Fluvarium
4 of 13
rank #4–#17
Petty Harbour Mini Aquarium
4 of 13
rank #3–#9
Quidi Vidi Brewery
4 of 13
rank #3–#6
Colonial Building
3 of 13
rank #3–#8
Labrador Interpretation Centre
3 of 13
rank #3–#12
Rankings: Volatile
15 places moved rank this check
15 new
Mallard CottageNew
10 of 12
rank #2–#4
Raymonds Restaurant
9 of 12
#1 every time
The Merchant Tavern
6 of 12
rank #2–#4
Fogo Island InnNew
4 of 12
rank #1–#7
TerreNew
4 of 12
rank #1–#6
Chinched Bistro
3 of 12
rank #4–#5
Fogo Island Inn
3 of 12
rank #3–#6
Twine Loft RestaurantNew
3 of 12
rank #2–#6
Rankings: Volatile
23 places moved rank this check
23 new
Cape Spear Lighthouse National Historic SiteNew
11 of 12
rank #2–#7
Signal Hill National Historic SiteNew
10 of 12
rank #1–#5
Western Brook PondNew
9 of 12
rank #1–#12
Gros Morne MountainNew
6 of 12
rank #2–#7
Cape St. Mary's Ecological ReserveNew
5 of 12
rank #2–#10
Gros Morne National Park
5 of 12
rank #1–#3
Lookout TrailNew
5 of 12
rank #4–#10
The TablelandsNew
5 of 12
rank #3–#6
Rankings: Volatile
27 places moved rank this check
27 new
Marble MountainNew
10 of 12
rank #1–#9
Gros Morne National ParkNew
6 of 12
rank #1–#4
SnowmobilingNew
6 of 12
rank #1–#4
Dog Sledding
5 of 12
rank #2–#9
Ice Fishing
5 of 12
rank #4–#7
Northern Lights Viewing
4 of 12
rank #3–#6
St. John’s
4 of 12
rank #4–#10
Fogo Island InnNew
3 of 12
rank #4–#6
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