2 tracked destinations
across 2 tracked cities in Newfoundland and Labrador
40 of 40
Categories shifted this check
Latest findings
How Newfoundland and Labrador compares, rolled up
Confirmed-open rate
Newfoundland and Labrador
77%
Network average
81%
Distinctiveness
Newfoundland and Labrador
10%
Network average
11%
Presence rate
Newfoundland and Labrador
27%
Network average
11%
Newfoundland and Labrador's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.
Each metric shows two bars: the rolled-up average across Newfoundland and Labrador's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Key takeaways
What this check tells you
Concentration
In Best Fine-Dining Restaurants, the top 3 picks — Raymonds Restaurant, The Merchant Tavern, and Mallard Cottage — take 42.5% of mentions versus the 18.8% they'd get if AI spread recommendations evenly across all options.
Concentration
Best Hidden Gems shows the widest gap between even distribution and reality, with Red Bay National Historic Site, Battle Harbour, and Change Islands pulling 16.5% of mentions against an expected 4.6%.
Movement
Best Local Experiences and Best Food Experiences both show entities-moved counts exceeding their total tracked entities (90 of 46, and 77 of 18), indicating repeated churn among the same small pool of picks between the September 3 and September 6 checks.
Distinctiveness
Raymonds Restaurant and Mallard Cottage each appear in the top 3 across five separate restaurant categories, from Best Restaurants to Best Restaurants for Couples, showing consistent AI preference for the same names regardless of the specific query angle.
Lead finding
Newfoundland and Labrador's AI profile is anchored by a standout 300% concentration finding, its strongest signal yet.
Newfoundland and Labrador registers a powerful Concentration finding of 300%, paired with a distinctiveness score of 30% versus the 21% network average. Sentiment is overwhelmingly positive, with 95% of 172 rated mentions favorable and none negative. AI descriptions lean into local culture, romantic appeal, affordable and authentic dining, boutique accommodations, and scenic viewpoints. However, the destination is absent from all 12 tracked indirect questions, meaning it currently only appears when explicitly named.
How AI sees Newfoundland and Labrador
Across the prompts we've tracked, AI most consistently associates Newfoundland and Labrador with:
culinary sceneculinary experiencefamily-friendly activitiesfine diningfood cultureLocal Culturelocal experienceslocal ingredientsnatural attraction
How Newfoundland and Labrador benchmarks
Confirmed-open rate
Newfoundland and Labrador
75%
Network average
81%
Distinctiveness
Newfoundland and Labrador
0%
Network average
11%
Presence rate
Newfoundland and Labrador
0%
Network average
11%
Newfoundland and Labrador's AI benchmark numbers compared to the network average across all tracked destinations.
Each metric shows two bars: Newfoundland and Labrador's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond Newfoundland and Labrador-specific questions
How often Newfoundland and Labrador comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Sep 15, 2026):
See all questions
Two-Week Must-See Itinerary in Canada — Direct
Not mentioned
Two-Week Must-See Itinerary in Canada — Conversational
Not mentioned
Two-Week Must-See Itinerary in Canada — Recommendation
Not mentioned
Best Winter Destinations in Canada — Direct
Not mentioned
Best Winter Destinations in Canada — Conversational
Not mentioned
Best Winter Destinations in Canada — Recommendation
Not mentioned
Best Foodie Cities in Canada — Direct
Not mentioned
Best Foodie Cities in Canada — Conversational
Not mentioned
Best Foodie Cities in Canada — Recommendation
Not mentioned
Best Romantic Weekend Destinations in Canada — Direct
Not mentioned
Best Romantic Weekend Destinations in Canada — Conversational
Not mentioned
Best Romantic Weekend Destinations in Canada — Recommendation
Not mentioned
Where AI might be wrong
Raymonds Restaurant
— Best Fine-Dining Restaurants(+4 more)
Closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
CBC News reported that Raymonds in St. John’s had been "shuttered since January 2021."
Source
Top picks by traveler intent
Rankings: Volatile
29 places moved rank this check
18 new2 returning3 in & out
The Merchant Tavern
29 of 31
rank #1–#7
Mallard Cottage
22 of 31
rank #1–#7
Adelaide Oyster House
20 of 31
rank #3–#8
Fogo Island Inn
19 of 31
rank #2–#11
Raymonds Restaurant
18 of 31
rank #1–#3
Chinched Bistro
16 of 31
rank #3–#7
TerreBack
16 of 31
rank #2–#7
Bonavista Social Club
14 of 31
rank #4–#9
Rankings: Volatile
22 places moved rank this check
13 new3 in & out
Fogo Island Inn
21 of 22
rank #1–#9
JAG Hotel
13 of 22
rank #2–#7
Alt Hotel St. John’s
9 of 22
rank #1–#6
Fishers' Loft Inn
9 of 22
rank #4–#6
Murray Premises Hotel
8 of 22
rank #2–#8
Ryan Mansion
8 of 22
rank #2–#4
Sheraton Hotel NewfoundlandNew
8 of 22
rank #2–#4
Mallard Cottage
6 of 22
rank #2–#5
Rankings: Volatile
36 places moved rank this check
12 new11 in & out
Gros Morne National Park
23 of 23
rank #1–#8
Cape Spear Lighthouse National Historic Site
22 of 23
rank #1–#7
L’Anse aux Meadows
22 of 23
rank #2–#16
Signal Hill National Historic Site
14 of 23
rank #1–#5
Bonavista Peninsula
12 of 23
rank #5–#11
Fogo Island Inn
12 of 23
rank #5–#18
Twillingate
12 of 23
rank #4–#10
Trinity
10 of 23
rank #6–#12
Rankings: Volatile
27 places moved rank this check
18 new3 in & out
Fogo Island Inn
20 of 23
rank #1–#5
Murray Premises Hotel
18 of 23
rank #2–#5
Quirpon Lighthouse Inn
14 of 23
rank #2–#9
Artisan Inn
11 of 23
rank #2–#8
Fishers' Loft Inn
11 of 23
rank #2–#9
Neddies Harbour Inn↔
9 of 23
rank #4–#6
Alt Hotel St. John’s↔
7 of 23
rank #1–#7
Blue on WaterNew
6 of 23
rank #3–#5
Rankings: Volatile
43 places moved rank this check
21 new9 in & out
Gros Morne National Park
22 of 26
rank #1–#10
Cape Spear Lighthouse National Historic Site
21 of 26
rank #2–#13
Johnson Geo Centre
21 of 26
rank #1–#14
Signal Hill National Historic Site
21 of 26
rank #1–#12
Terra Nova National Park
18 of 26
rank #2–#16
The Rooms
17 of 26
rank #1–#10
Salmonier Nature Park
12 of 26
rank #2–#14
Elliston
11 of 26
rank #1–#13
Rankings: Volatile
77 places moved rank this check
30 new1 returning1 in & out1 classic
The Duke of Duckworth
49 of 65
rank #1–#14
Fabulous Foods
28 of 65
rank #1–#5
Ches’s Fish & Chips
26 of 65
rank #1–#9
Rocket Bakery & Fresh Food
24 of 65
rank #1–#12
The Bagel Cafe
23 of 65
rank #2–#8
Chafe’s Landing
19 of 65
rank #1–#8
Louis Gee's Pizza & Donair
19 of 65
rank #5–#11
International Flavors
17 of 65
rank #1–#10
See more categories
Rankings: Volatile
77 places moved rank this check
10 new
Fogo Island Inn
39 of 56
rank #1–#14
The Merchant Tavern
32 of 56
rank #1–#13
The Duke of Duckworth
28 of 56
rank #4–#11
Chafe’s Landing
26 of 56
rank #3–#11
Quidi Vidi Brewery
26 of 56
rank #2–#18
Mallard Cottage
24 of 56
rank #1–#9
Terre
23 of 56
rank #1–#10
Portage
20 of 56
rank #1–#5
Rankings: Volatile
65 places moved rank this check
43 new2 returning2 in & out
Battle Harbour
42 of 51
rank #1–#14
Change Islands
32 of 51
rank #1–#9
Mistaken Point Ecological Reserve
25 of 51
rank #1–#10
Francois
24 of 51
rank #1–#12
Cape St. Mary's Ecological Reserve
18 of 51
rank #1–#14
Port au Port Peninsula
18 of 51
rank #1–#10
Grates Cove
16 of 51
rank #1–#11
Burnt Cape Ecological Reserve
14 of 51
rank #1–#7
Rankings: Volatile
90 places moved rank this check
28 new3 returning3 in & out
The Ship Pub
20 of 49
rank #1–#8
The Duke of Duckworth
19 of 49
rank #2–#9
boil-up
17 of 49
rank #1–#7
East Coast Trail
12 of 49
rank #3–#17
Bonavista Peninsula
11 of 49
rank #1–#12
Fogo Island Inn
11 of 49
rank #3–#19
Gros Morne National Park
10 of 49
rank #2–#6
L’Anse aux Meadows
10 of 49
rank #3–#11
Rankings: Volatile
33 places moved rank this check
16 new
Gros Morne National Park
26 of 34
rank #1–#16
Ferryland
23 of 34
rank #1–#9
Twillingate
23 of 34
rank #2–#13
Cape Spear Lighthouse National Historic Site
19 of 34
rank #1–#4
Brigus
16 of 34
rank #3–#8
Witless Bay Ecological Reserve
16 of 34
rank #1–#4
Cape St. Mary's Ecological Reserve
15 of 34
rank #2–#8
Cape Bonavista Lighthouse
12 of 34
rank #1–#12
Rankings: Volatile
32 places moved rank this check
17 new4 returning6 in & out1 classic
Mallard Cottage
26 of 33
rank #1–#6
The Merchant Tavern
25 of 33
rank #1–#7
Chafe’s Landing↔
18 of 33
rank #1–#8
Fogo Island Inn
18 of 33
rank #3–#14
The Duke of Duckworth↔
18 of 33
rank #2–#9
Bonavista Social ClubBack
14 of 33
rank #2–#9
Ches’s Fish & Chips↔
13 of 33
rank #3–#8
Seaside Restaurant
13 of 33
rank #6–#12
Rankings: Volatile
23 places moved rank this check
12 new1 in & out
L’Anse aux Meadows
26 of 26
rank #1–#2
Signal Hill National Historic Site
26 of 26
rank #1–#6
Cape Spear Lighthouse National Historic Site
21 of 26
rank #3–#6
Castle Hill National Historic Site
21 of 26
rank #4–#9
Red Bay National Historic Site
21 of 26
rank #2–#8
Battle Harbour
18 of 26
rank #5–#12
Trinity
16 of 26
rank #6–#11
Port au Choix National Historic Site
15 of 26
rank #1–#10
Rankings: Volatile
25 places moved rank this check
14 new5 in & out
Fogo Island Inn
22 of 24
rank #1–#8
Murray Premises Hotel
22 of 24
rank #2–#6
Fishers' Loft Inn
17 of 24
rank #2–#7
Artisan Inn↔
10 of 24
rank #3–#7
Neddies Harbour Inn↔
9 of 24
rank #6–#9
Alt Hotel St. John’s↔
7 of 24
rank #1–#4
Battle Harbour↔
7 of 24
rank #6–#10
Blue on Water
7 of 24
rank #3–#6
Rankings: Volatile
41 places moved rank this check
23 new9 in & out
HI St. John’s City Hostel
15 of 24
rank #1–#3
Sinbad's Hotel & Suites
9 of 24
rank #3–#16
Comfort Inn Corner Brook↔
7 of 24
rank #4–#9
Memorial University
7 of 24
rank #1–#3
Comfort Inn St. John's
6 of 24
rank #4–#7
Ocean View Hotel
6 of 24
rank #6–#10
Quality Hotel Harbourview
6 of 24
rank #1–#4
Gros Morne Cabins↔
5 of 24
rank #5–#9
Rankings: Volatile
16 places moved rank this check
8 new1 in & out
The Merchant Tavern
23 of 23
rank #2–#4
Mallard Cottage
19 of 23
rank #2–#5
Raymonds Restaurant
18 of 23
rank #1–#2
Fogo Island Inn
17 of 23
rank #1–#7
Bacalao
10 of 23
rank #3–#6
Portage
9 of 23
rank #2–#6
Adelaide Oyster House
8 of 23
rank #3–#5
Terre↔
7 of 23
rank #1–#2
Rankings: Volatile
26 places moved rank this check
15 new3 in & out
Ocean View Hotel
16 of 22
rank #4–#9
Sheraton Hotel Newfoundland
15 of 22
rank #1–#6
Delta Hotels by Marriott St. John's Conference Centre
14 of 22
rank #1–#4
Fogo Island Inn
9 of 22
rank #4–#10
Glynmill Inn
8 of 22
rank #4–#10
Holiday Inn St. John’s Conference CentreNew
8 of 22
rank #2–#4
Neddies Harbour InnNew
8 of 22
rank #4–#8
Anchor Inn Hotel & SuitesNew
7 of 22
rank #2–#8
Rankings: Volatile
29 places moved rank this check
15 new5 in & out
Johnson Geo Centre
22 of 22
#2 every time
The Rooms
22 of 22
rank #1–#12
Quidi Vidi Brewery
12 of 22
rank #3–#10
Railway Coastal Museum
9 of 22
rank #3–#4
Fluvarium
7 of 22
rank #3–#17
Signal Hill Visitor CentreNew
6 of 22
rank #3–#6
Colonial Building↔
5 of 22
rank #3–#8
LSPU Hall
5 of 22
rank #5–#26
Rankings: Volatile
28 places moved rank this check
18 new3 in & out
Mallard Cottage
18 of 21
rank #2–#8
Raymonds Restaurant
17 of 21
#1 every time
The Merchant Tavern
13 of 21
rank #2–#6
Fogo Island Inn
12 of 21
rank #1–#7
Twine Loft Restaurant
7 of 21
rank #2–#9
Bonavista Social Club
5 of 21
rank #4–#7
Chinched BistroNew
5 of 21
rank #4–#11
Oliver’s↔
5 of 21
rank #1–#7
Rankings: Volatile
32 places moved rank this check
15 new5 in & out
Cape Spear Lighthouse National Historic Site
19 of 21
rank #2–#7
Signal Hill National Historic Site
18 of 21
rank #1–#5
Gros Morne National Park
12 of 21
rank #1–#3
Western Brook Pond
12 of 21
rank #1–#12
Twillingate
11 of 21
rank #4–#9
Torngat Mountains National Park
10 of 21
rank #8–#20
Cape St. Mary's Ecological Reserve
9 of 21
rank #2–#10
L’Anse aux Meadows
9 of 21
rank #5–#16
Rankings: Volatile
27 places moved rank this check
16 new1 in & out
Marble Mountain
17 of 21
rank #1–#10
Gros Morne National Park
12 of 21
rank #1–#10
Dog Sledding
9 of 21
rank #2–#9
Ice Fishing
8 of 21
rank #3–#7
Northern Lights Viewing
8 of 21
rank #3–#9
Snowmobiling
8 of 21
rank #1–#6
skiing
5 of 21
rank #1–#5
St. Anthony / iceberg viewing
5 of 21
rank #1–#15
Where Perplexity's answers about Newfoundland and Labrador come from
The web domains Perplexity's live search pulled most while answering tracked travel questions about
Newfoundland and Labrador (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.
-
-
-
-
-
-
-
-
-
-
-
-
Other Canadian destinations TakeScout tracks