Key takeaways
What this check tells you
Concentration
In Best Local Experiences, if AI recommended all 135 tracked entities equally, the top 3 would get about 2.2% of mentions, but they actually capture 12.1%, led by El Santuario de Chimayó, Mary & Tito's Cafe, and El Parasol.
Concentration
Best Luxury Hotels shows the tightest gap between expected and actual concentration among hotel categories, with the top 3 pulling 32.9% of mentions against an even-split baseline of 13.6%.
Movement
Best Local Experiences had the most entities shift position of any tracked category, with 135 out of 135 entities moving between checks.
Movement
Best Food Experiences also saw near-total churn, with 72 of 72 entities changing position, while its top 3 still hold only 16.7% of mentions.
Lead finding
New Mexico's AI-perceived distinctiveness sits at 40%, nearly double the 21% network average.
New Mexico's strongest AI-detected pattern is concentration, appearing in 43% of relevant findings. Sentiment around the destination is overwhelmingly positive, with 98% of 85 rated mentions skewing favorable and virtually none negative. This positivity pairs with a distinctiveness score of 40%, well above the 21% network average, signaling that AI assistants describe New Mexico in ways that stand out from peer destinations. Supporting themes like cultural experiences, culinary identity, and connection to landscape reinforce a consistent, richly textured narrative.
How AI sees New Mexico
Across the prompts we've tracked, AI most consistently associates New Mexico with:
New Mexican cuisineLand of Enchantmentbudget-friendlyculinary identityCultural Experienceshikingoutdoor activitiesoutdoor adventuresRelaxationadventure
How New Mexico benchmarks
Confirmed-open rate
New Mexico
83%
Network average
81%
Distinctiveness
New Mexico
30%
Network average
11%
Presence rate
New Mexico
0%
Network average
11%
New Mexico's AI benchmark numbers compared to the network average across all tracked destinations.
Each metric shows two bars: New Mexico's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond New Mexico-specific questions
How often New Mexico comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Sep 15, 2026):
See all questions
Two-Week Must-See Itinerary in the United States — Direct
Not mentioned
Two-Week Must-See Itinerary in the United States — Conversational
Not mentioned
Two-Week Must-See Itinerary in the United States — Recommendation
Not mentioned
Best Winter Destinations in the United States — Direct
Not mentioned
Best Winter Destinations in the United States — Conversational
Not mentioned
Best Winter Destinations in the United States — Recommendation
Not mentioned
Best Foodie Cities in the United States — Direct
Not mentioned
Best Foodie Cities in the United States — Conversational
Not mentioned
Best Foodie Cities in the United States — Recommendation
Not mentioned
Best Romantic Weekend Destinations in the United States — Direct
Not mentioned
Best Romantic Weekend Destinations in the United States — Conversational
Not mentioned
Best Romantic Weekend Destinations in the United States — Recommendation
Not mentioned
Where AI might be wrong
Rio Grande Gorge Bridge
— Best Viewpoints
Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and Perplexity Sonar.
The New Mexico Department of Transportation states that the Rio Grande Gorge (Taos Gorge) Bridge was temporarily closed to pedestrian traffic effective September 22, 2025, at the sheriff’s request, while safety countermeasures are developed. The closure is due to a one-off safety intervention; it does not state that vehicular traffic or the attraction as a whole has permanently closed.
Source
Top picks by traveler intent
Rankings: Volatile
44 places moved rank this check
24 new1 returning9 in & out
The Shed and La Choza
31 of 41
rank #1–#8
Geronimo
29 of 41
rank #1–#9
Love Apple
24 of 41
rank #4–#16
Mary & Tito’s Cafe
23 of 41
rank #4–#9
Sazon
22 of 41
rank #1–#4
Cafe Pasqual’s
18 of 41
rank #1–#8
Campo at Los Poblanos
16 of 41
rank #2–#9
Frontier Restaurant↔
15 of 41
rank #4–#11
Rankings: Volatile
22 places moved rank this check
15 new
Four Seasons Resort Rancho Encantado
21 of 30
rank #1–#3
Rosewood Inn of the Anasazi
16 of 30
rank #1–#5
El Monte Sagrado Living Resort & SpaNew
15 of 30
rank #4–#9
Hotel Chaco
14 of 30
rank #4–#9
The Inn of the Five Graces
14 of 30
rank #1–#4
Bishop’s Lodge, Auberge Resorts Collection
12 of 30
rank #1–#9
La Posada de Santa FeNew
11 of 30
rank #3–#6
Los Poblanos Historic Inn & Organic Farm
9 of 30
rank #4–#8
Rankings: Volatile
37 places moved rank this check
21 new7 in & out
Bandelier National Monument
22 of 31
rank #3–#15
Taos Pueblo
22 of 31
rank #3–#11
White Sands National Park
22 of 31
rank #1–#14
Carlsbad Caverns National Park
20 of 31
rank #2–#15
Chaco Culture National Historical Park
18 of 31
rank #6–#16
Santa Fe Plaza & Historic Downtown
15 of 31
rank #1–#7
Rio Grande Gorge Bridge↔
12 of 31
rank #5–#12
Sandia Peak Tramway & Old Town
12 of 31
rank #8–#13
Rankings: Volatile
29 places moved rank this check
20 new3 in & out
The Inn of the Five Graces
22 of 31
rank #1–#5
El Monte Sagrado Living Resort & Spa
19 of 31
rank #2–#8
Ojo Caliente Mineral Springs Resort & Spa
13 of 31
rank #4–#9
Four Seasons Resort Rancho Encantado
11 of 31
rank #1–#7
La Fonda on the PlazaNew
11 of 31
rank #2–#7
Rosewood Inn of the Anasazi↔
11 of 31
rank #2–#8
Los Poblanos Historic Inn & Organic Farm
10 of 31
rank #2–#9
Houses of the Moon at Ten Thousand Waves↔
7 of 31
rank #3–#8
Rankings: Volatile
43 places moved rank this check
32 new2 in & out
White Sands National Park
24 of 32
rank #1–#11
Carlsbad Caverns National Park
23 of 32
rank #1–#12
New Mexico Museum of Space History
22 of 32
rank #1–#15
Bandelier National Monument
20 of 32
rank #2–#15
Explora Science Center and Children’s Museum
18 of 32
rank #1–#7
Santa Fe Children's Museum↔
18 of 32
rank #3–#10
ABQ BioPark
17 of 32
rank #1–#9
Sandia Peak Tramway & Old Town
13 of 32
rank #2–#8
Rankings: Volatile
42 places moved rank this check
30 new5 in & out
Frontier Restaurant
26 of 35
rank #1–#2
Tia Sophia’s
20 of 35
rank #4–#9
Mary & Tito’s Cafe
19 of 35
rank #1–#3
El Parasol
14 of 35
rank #2–#11
The Shed and La ChozaNew
13 of 35
rank #2–#8
Blake’s Lotaburger↔
12 of 35
rank #4–#13
Duran Central Pharmacy
8 of 35
rank #3–#14
El ModeloNew
8 of 35
rank #2–#6
See more categories
Rankings: Volatile
135 places moved rank this check
70 new27 returning26 in & out
El Santuario de Chimayó↔
27 of 53
rank #4–#26
Mary & Tito’s Cafe↔
23 of 53
rank #1–#10
El Parasol
19 of 53
rank #3–#5
Golden PrideBack
18 of 53
rank #1–#6
Barelas Coffee House
17 of 53
rank #1–#15
Indian Pueblo Cultural CenterBack
15 of 53
rank #1–#20
Tia Sophia’sBack
15 of 53
rank #2–#7
Spence Hot Springs↔
14 of 53
rank #6–#18
Rankings: Volatile
72 places moved rank this check
35 new6 returning9 in & out
The Shed and La Choza
30 of 48
rank #1–#15
Mary & Tito’s Cafe
20 of 48
rank #1–#11
Sazon
20 of 48
rank #2–#17
Rancho de Chimayó
18 of 48
rank #1–#11
Kakawa Chocolate House
15 of 48
rank #5–#15
The Owl Bar & Cafe
14 of 48
rank #2–#13
Campo at Los Poblanos
13 of 48
rank #1–#13
Hatch Chile Festival
13 of 48
rank #3–#16
Rankings: Volatile
30 places moved rank this check
21 new1 returning5 in & out
Geronimo
36 of 45
rank #1–#2
Sazon
35 of 45
rank #1–#4
The Compound Restaurant
33 of 45
rank #2–#15
Campo at Los Poblanos
24 of 45
rank #4–#9
Love Apple
22 of 45
rank #7–#13
Restaurant Martin↔
19 of 45
rank #3–#7
Lamberts of Taos↔
12 of 45
rank #6–#10
Vernons Speakeasy
12 of 45
rank #6–#11
Rankings: Volatile
53 places moved rank this check
40 new9 in & out
Silver Saddle Motel
12 of 36
rank #1–#7
Sage Hotel
9 of 36
rank #1–#5
The Monterey Motel
9 of 36
rank #1–#5
Days InnNew
8 of 36
rank #3–#12
El Pueblo Lodge
7 of 36
rank #3–#7
Blue Swallow Motel
6 of 36
rank #1–#8
Motel 6New
6 of 36
rank #1–#7
Drury Inn & Suites
5 of 36
rank #2–#10
Rankings: Volatile
70 places moved rank this check
52 new8 in & out
Bisti/De-Na-Zin Wilderness
21 of 35
rank #1–#7
Salinas Pueblo Missions National Monument
17 of 35
rank #2–#14
El Morro National Monument
14 of 35
rank #2–#8
City of Rocks
13 of 35
rank #2–#14
Chaco Culture National Historical Park
12 of 35
rank #1–#9
Gila Cliff Dwellings National Monument↔
12 of 35
rank #3–#12
Valley of Fires Recreation Area
12 of 35
rank #1–#15
El Malpais National Monument↔
11 of 35
rank #1–#10
Rankings: Volatile
36 places moved rank this check
24 new6 in & out
The Inn of the Five Graces
25 of 34
rank #1–#4
Hotel Chaco
19 of 34
rank #1–#10
Los Poblanos Historic Inn & Organic Farm
18 of 34
rank #2–#11
El Monte Sagrado Living Resort & Spa↔
16 of 34
rank #2–#8
El Rey Court
16 of 34
rank #2–#6
The Historic Taos Inn
9 of 34
rank #4–#8
Hotel Santa FeNew
8 of 34
rank #1–#5
The Blake at Taos Ski ValleyNew
8 of 34
rank #2–#8
Rankings: Volatile
36 places moved rank this check
20 new8 in & out
The Shed and La Choza
25 of 34
rank #1–#7
Mary & Tito’s Cafe
20 of 34
rank #1–#8
Rancho de Chimayó
18 of 34
rank #1–#11
La Posta de Mesilla
16 of 34
rank #7–#12
Duran Central Pharmacy
15 of 34
rank #2–#12
Orlando's New Mexican Cafe
15 of 34
rank #4–#10
Tia Sophia’s
14 of 34
rank #2–#12
Frontier Restaurant↔
12 of 34
rank #4–#7
Rankings: Volatile
51 places moved rank this check
34 new7 in & out
White Sands National Park
24 of 34
rank #1–#16
Sandia Crest
17 of 34
rank #1–#7
Sandia Peak Tramway & Old TownNew
14 of 34
rank #1–#7
Rio Grande Gorge Bridge
13 of 34
rank #1–#11
Shiprock
13 of 34
rank #2–#11
Valles Caldera National Preserve↔
13 of 34
rank #4–#16
Bandelier National MonumentNew
12 of 34
rank #2–#10
Capulin Volcano National Monument
11 of 34
rank #3–#13
Rankings: Volatile
32 places moved rank this check
15 new7 in & out
Chaco Culture National Historical Park
23 of 32
rank #1–#4
Taos Pueblo
23 of 32
rank #1–#4
Bandelier National Monument
21 of 32
rank #2–#6
Fort Union National Monument
19 of 32
rank #6–#15
Acoma Pueblo↔
18 of 32
rank #3–#10
Palace of the Governors & Santa Fe Plaza
13 of 32
rank #3–#8
Lincoln Historic Site
11 of 32
rank #6–#11
San Miguel MissionNew
11 of 32
rank #5–#9
Rankings: Volatile
40 places moved rank this check
31 new9 in & out
White Sands National Park↔
21 of 31
rank #3–#15
Bandelier National Monument↔
20 of 31
rank #1–#6
Taos Pueblo↔
18 of 31
rank #1–#12
Carlsbad Caverns National Park↔
16 of 31
rank #4–#16
Santa Fe Plaza & Historic DowntownNew
14 of 31
#1 every time
Acoma Pueblo↔
13 of 31
rank #3–#9
Jemez Hot Springs↔
10 of 31
rank #3–#7
Chaco Culture National Historical ParkNew
9 of 31
rank #6–#18
Rankings: Volatile
55 places moved rank this check
31 new11 in & out
New Mexico Museum of Space History↔
20 of 31
rank #1–#22
Georgia O’Keeffe Museum
19 of 31
rank #1–#14
Indian Pueblo Cultural Center
16 of 31
rank #2–#12
Museum of International Folk Art
13 of 31
rank #3–#14
Explora Science Center and Children’s Museum↔
12 of 31
rank #1–#17
National Museum of Nuclear Science & History
12 of 31
rank #3–#8
Albuquerque MuseumNew
10 of 31
rank #1–#6
Meow Wolf
9 of 31
rank #1–#12
Rankings: Volatile
33 places moved rank this check
24 new
Drury Plaza Hotel
18 of 30
rank #3–#7
Hotel Albuquerque at Old TownNew
16 of 30
rank #1–#9
Bishop’s Lodge, Auberge Resorts Collection
14 of 30
rank #1–#10
El Monte Sagrado Living Resort & Spa
11 of 30
rank #6–#8
Hyatt Regency Tamaya Resort & Spa
11 of 30
rank #1–#8
Hotel Santa FeNew
8 of 30
rank #1–#5
La Fonda on the PlazaNew
8 of 30
rank #1–#5
The Blake at Taos Ski Valley
8 of 30
rank #3–#9
Rankings: Volatile
41 places moved rank this check
34 new
Geronimo
21 of 30
rank #1–#3
The Compound Restaurant
18 of 30
rank #1–#6
Sazon
16 of 30
rank #1–#7
High Desert Farm-to-Table at Los PoblanosNew
12 of 30
rank #3–#7
Love Apple
11 of 30
rank #6–#11
La Plazuela at La FondaNew
8 of 30
rank #2–#10
Campo at Los Poblanos
7 of 30
rank #4–#9
Antiquity Restaurant
6 of 30
rank #5–#7
Rankings: Volatile
62 places moved rank this check
46 new3 in & out
White Sands National Park
20 of 30
rank #2–#15
Ojo Caliente Mineral Springs Resort & Spa
17 of 30
rank #3–#10
The Blake at Taos Ski Valley
17 of 30
rank #1–#10
Ski Santa Fe
15 of 30
rank #2–#3
Angel Fire Resort & Red River
14 of 30
rank #2–#5
Jemez Hot Springs
12 of 30
rank #5–#12
Taos Pueblo↔
12 of 30
rank #1–#23
Bandelier National MonumentNew
11 of 30
rank #4–#12
Where Perplexity's answers about New Mexico come from
The web domains Perplexity's live search pulled most while answering tracked travel questions about
New Mexico (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.
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Other U.S. destinations TakeScout tracks