In Best Luxury Hotels, Omni Mount Washington Resort, Wentworth by the Sea, and Mountain View Grand Resort & Spa capture 42.6% of mentions versus the 16.7% they'd get if all luxury hotels were recommended evenly.
Concentration
Best Day Trips is nearly as concentrated, with Lake Winnipesaukee, Portsmouth, and Franconia Notch State Park taking 39.7% of mentions against an even-split baseline of 13.6%.
Volatility
Best Local Experiences shows the largest churn tracked, with all 162 entities moving between the August 27 and September 3 checks.
Gap
Best Hidden Gems has the weakest concentration of any category, with its top 3 picks earning just 12% of mentions against a 3.4% even-split baseline, showing recommendations spread thin across 87 shifting entities.
Generated from this check's dataUpdated Sep 3, 2026
Lead finding
New Hampshire's AI-perceived theme sentiment is 96% positive, yet its 18-mile coastline and lakes and rivers are almost entirely missing from how assistants describe the state.
New Hampshire enjoys a confirmed-open rate of 82%, slightly above the 80% network average, and the themes AI assistants do mention—outdoor activities, farm-to-table dining, history, and romance—are met with overwhelmingly positive sentiment (96% positive out of 968 rated mentions). Yet a clear ThemeGap stands out: the state's beaches, lakes, rivers, and 18-mile coastline are underrepresented in AI narratives despite being a defining feature. Distinctiveness sits at 0%, well below the 10% network average, meaning AI descriptions of New Hampshire read as generic rather than standout. Compounding this, the destination was recommended or mentioned in 0 of 12 tracked questions that don't name it directly, showing it has little presence outside direct queries.
How AI sees New Hampshire
Across the prompts we've tracked, AI most consistently associates New Hampshire with:
outdoor activities
farm-to-table
Historic
romantic
Budget-Friendly
comfort food
craft beer
culinary scene
Cultural Heritage
fall foliage
family vacation
Family-Friendly
How New Hampshire benchmarks
Confirmed-open rate
New Hampshire82%
Network average80%
Distinctiveness
New Hampshire0%
Network average10%
Presence rate
New Hampshire0%
Network average10%
New Hampshire's 0% distinctiveness score compares to the 10% network average, trailing the network average in how distinctly AI assistants describe it.
Each metric shows two bars: New Hampshire's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond New Hampshire-specific questions
How often New Hampshire comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Oct 5, 2026):
0
Recommended
0
Mentioned
12
Not mentioned
See all questions
Two-Week Must-See Itinerary in the United States — DirectNot mentioned
Two-Week Must-See Itinerary in the United States — ConversationalNot mentioned
Two-Week Must-See Itinerary in the United States — RecommendationNot mentioned
Best Winter Destinations in the United States — DirectNot mentioned
Best Winter Destinations in the United States — ConversationalNot mentioned
Best Winter Destinations in the United States — RecommendationNot mentioned
Best Foodie Cities in the United States — DirectNot mentioned
Best Foodie Cities in the United States — ConversationalNot mentioned
Best Foodie Cities in the United States — RecommendationNot mentioned
Best Romantic Weekend Destinations in the United States — DirectNot mentioned
Best Romantic Weekend Destinations in the United States — ConversationalNot mentioned
Best Romantic Weekend Destinations in the United States — RecommendationNot mentioned
Where AI might be wrong
Adair Country Inn
— Best Boutique HotelsClosed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o.
The inn’s official website says Adair Country Inn & Restaurant closed on November 3, 2025, for the foreseeable future, pending sale of the property.
Cannon Mountain Aerial Tramway
— Best Winter Experiences(+1 more)Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
The official Cannon Mountain website says Tram II is retired and will not operate during the 2025/2026 season; the final date of operations was October 26, 2025. A replacement tram is in the works.
The Millyard Museum & Historic Amoskeag Millyard10 of 31
rank #4–#8
Best Rainy-Day Attractions
31 answers
Currier Museum of Art19 of 31
rank #1–#8
McAuliffe-Shepard Discovery Center18 of 31
rank #1–#6
SEE Science Center17 of 31
rank #1–#6
Funspot16 of 31
rank #1–#15
Strawbery Banke Museum11 of 31
rank #2–#7
Children’s Museum of New Hampshire9 of 31
rank #3–#9
Living Shores Aquarium8 of 31
rank #2–#10
Gibson’s Bookstore7 of 31
rank #7–#15
Best Boutique Hotels
30 answers
Portsmouth26 of 30
rank #1–#6
Manor on Golden Pond18 of 30
rank #2–#8
Wentworth by the Sea17 of 30
rank #1–#10
The Inn at Thorn Hill & Spa14 of 30
rank #1–#5
The Grand at Bedford Village Inn13 of 30
rank #1–#8
Adair Country Inn12 of 30
rank #2–#8
Hancock Inn9 of 30
rank #4–#9
Mountain View Grand Resort & Spa9 of 30
rank #2–#10
Best Family Hotels
30 answers
Omni Mount Washington Resort20 of 30
rank #1–#3
Red Jacket Mountain View Resort18 of 30
rank #1–#6
Attitash Mountain Village Resort16 of 30
rank #1–#9
Mountain View Grand Resort & Spa13 of 30
rank #1–#9
North Conway12 of 30
rank #1–#11
Church Landing at Mill Falls11 of 30
rank #4–#7
Portsmouth11 of 30
rank #5–#10
Wentworth by the Sea9 of 30
rank #4–#8
Best Viewpoints
30 answers
Kancamagus Highway16 of 30
rank #2–#11
Mount Monadnock15 of 30
rank #2–#10
Cathedral Ledge14 of 30
rank #1–#13
Mount Washington Valley12 of 30
rank #1–#11
Cannon Mountain Aerial Tramway11 of 30
rank #1–#11
Castle in the Clouds10 of 30
rank #1–#10
Mount Chocorua10 of 30
rank #3–#11
Mount Major10 of 30
rank #5–#11
Best Winter Experiences
30 answers
Bretton Woods16 of 30
rank #1–#10
Cannon Mountain Aerial Tramway15 of 30
rank #1–#7
Ice Castles15 of 30
rank #1–#19
Cannon Mountain & Loon Mountain13 of 30
rank #1–#6
Jackson13 of 30
rank #4–#24
Franconia Notch State Park11 of 30
rank #5–#11
North Conway11 of 30
rank #6–#23
Lake Winnipesaukee7 of 30
rank #7–#23
Where Perplexity's answers about New Hampshire come from
Perplexity cited visitnh.gov,
New Hampshire's official tourism site, in
33 of 60 answers about New Hampshire
(55%, last 90 days).
The web domains Perplexity's live search pulled most while answering tracked travel questions about
New Hampshire (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.