Key takeaways
What this check tells you
Concentration
In Best Luxury Hotels, Omni Mount Washington Resort, Wentworth by the Sea, and Mountain View Grand Resort & Spa capture 42.6% of mentions versus the 16.7% they'd get if all luxury hotels were recommended evenly.
Concentration
Best Day Trips is nearly as concentrated, with Lake Winnipesaukee, Portsmouth, and Franconia Notch State Park taking 39.7% of mentions against an even-split baseline of 13.6%.
Volatility
Best Local Experiences shows the largest churn tracked, with all 162 entities moving between the August 27 and September 3 checks.
Gap
Best Hidden Gems has the weakest concentration of any category, with its top 3 picks earning just 12% of mentions against a 3.4% even-split baseline, showing recommendations spread thin across 87 shifting entities.
Lead finding
New Hampshire's AI mentions show a 300% concentration spike, its strongest signal by far.
New Hampshire's leading AI signal is a striking 300% concentration finding, pointing to a sharp clustering of associations around the destination. Sentiment is overwhelmingly positive, with 95% of 239 rated mentions favorable and none negative. Yet the destination's distinctiveness score of 20% trails the network average of 25%, suggesting its AI narrative leans on familiar, shared themes rather than standout ones. Core themes of Historic and romantic are reinforced by a wide supporting cast including comfort food, farm-to-table, and special occasion dining, painting a warm, traditional New England picture.
How AI sees New Hampshire
Across the prompts we've tracked, AI most consistently associates New Hampshire with:
outdoor activitiesfarm-to-tableHistoricromanticBudget-Friendlycomfort foodcraft beerculinary sceneCultural Heritagefall foliagefamily vacationFamily-Friendly
How New Hampshire benchmarks
Confirmed-open rate
New Hampshire
81%
Network average
81%
Distinctiveness
New Hampshire
0%
Network average
11%
Presence rate
New Hampshire
0%
Network average
11%
New Hampshire's AI benchmark numbers compared to the network average across all tracked destinations.
Each metric shows two bars: New Hampshire's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond New Hampshire-specific questions
How often New Hampshire comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Sep 15, 2026):
See all questions
Two-Week Must-See Itinerary in the United States — Direct
Not mentioned
Two-Week Must-See Itinerary in the United States — Conversational
Not mentioned
Two-Week Must-See Itinerary in the United States — Recommendation
Not mentioned
Best Winter Destinations in the United States — Direct
Not mentioned
Best Winter Destinations in the United States — Conversational
Not mentioned
Best Winter Destinations in the United States — Recommendation
Not mentioned
Best Foodie Cities in the United States — Direct
Not mentioned
Best Foodie Cities in the United States — Conversational
Not mentioned
Best Foodie Cities in the United States — Recommendation
Not mentioned
Best Romantic Weekend Destinations in the United States — Direct
Not mentioned
Best Romantic Weekend Destinations in the United States — Conversational
Not mentioned
Best Romantic Weekend Destinations in the United States — Recommendation
Not mentioned
Where AI might be wrong
Adair Country Inn
— Best Boutique Hotels
Closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o.
The Adair Country Inn & Restaurant has closed as of November 3rd.
SourceCannon Mountain Aerial Tramway
— Best Winter Experiences(+1 more)
Temporarily closed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o and Perplexity Sonar.
The Cannon Mountain Aerial Tramway is closed and retired after its final operation on October 26, 2025; a replacement tram is planned. The official New Hampshire State Parks listing states that it is closed and undergoing a replacement project.
Source
Top picks by traveler intent
Rankings: Volatile
60 places moved rank this check
48 new5 in & out
The Black Trumpet Bistro
24 of 33
rank #1–#6
The Common ManNew
15 of 33
rank #1–#13
Hanover Street Chophouse
13 of 33
rank #1–#8
Pickity Place↔
13 of 33
rank #1–#10
Republic CaféNew
12 of 33
rank #1–#11
Row 34
11 of 33
rank #2–#9
The Foundry↔
9 of 33
rank #1–#10
Rankings: Volatile
18 places moved rank this check
12 new
Wentworth by the Sea
29 of 31
rank #1–#7
Omni Mount Washington Resort
28 of 31
rank #1–#8
Mountain View Grand Resort & Spa
25 of 31
rank #2–#6
The Grand at Bedford Village Inn
16 of 31
rank #3–#10
Manor on Golden Pond
15 of 31
rank #3–#6
The Inn at Thorn Hill & Spa
15 of 31
rank #3–#7
PortsmouthNew
12 of 31
rank #4–#8
Balsams ResortNew
5 of 31
rank #2–#3
Rankings: Volatile
38 places moved rank this check
24 new
Lake Winnipesaukee
27 of 30
rank #1–#8
Portsmouth
25 of 30
rank #4–#18
Franconia Notch State Park
24 of 30
rank #1–#8
Kancamagus Highway
24 of 30
rank #2–#6
Omni Mount Washington Resort
18 of 30
rank #1–#6
White Mountain National ForestNew
14 of 30
rank #1–#4
Hampton Beach
13 of 30
rank #6–#15
North Conway
13 of 30
rank #3–#17
Rankings: Volatile
30 places moved rank this check
24 new
Omni Mount Washington Resort
23 of 30
rank #1–#5
Wentworth by the Sea
18 of 30
rank #2–#9
The Inn at Thorn Hill & Spa
14 of 30
rank #1–#6
Manor on Golden Pond
11 of 30
rank #3–#8
Mountain View Grand Resort & SpaNew
10 of 30
rank #2–#7
Notchland Inn
10 of 30
rank #2–#6
PortsmouthNew
9 of 30
rank #3–#6
Chesterfield InnNew
8 of 30
rank #4–#9
Rankings: Volatile
39 places moved rank this check
21 new
Story Land
27 of 30
#1 every time
Santa's Village
26 of 30
rank #2–#7
Children’s Museum of New Hampshire
22 of 30
rank #2–#17
Squam Lakes Natural Science Center
19 of 30
rank #3–#12
Hampton Beach
18 of 30
rank #3–#19
Mount Washington Cog RailwayNew
16 of 30
rank #3–#13
Clark's Bears
14 of 30
rank #3–#10
SEE Science Center
13 of 30
rank #4–#16
Rankings: Volatile
87 places moved rank this check
64 new9 returning9 in & out2 classics
Red Arrow Diner
40 of 54
rank #1–#8
Lexie’s Joint
34 of 54
rank #1–#7
Gilley's PM Lunch
31 of 54
rank #1–#8
Chez Vachon
17 of 54
rank #1–#4
Littleton Diner↔
16 of 54
rank #1–#9
Puritan Backroom
14 of 54
rank #1–#9
The Friendly ToastNew
13 of 54
rank #1–#8
Black Mountain Burger Co.Back
11 of 54
rank #5–#9
See more categories
Rankings: Volatile
162 places moved rank this check
97 new25 returning26 in & out1 classic
Harrisville General Store
27 of 61
rank #1–#21
Deerfield FairBack
26 of 61
rank #1–#22
Schilling Beer Co.↔
26 of 61
rank #2–#18
Squam LakeBack
26 of 61
rank #4–#23
The Sandwich Fair
21 of 61
rank #2–#20
Peterborough
20 of 61
rank #4–#22
Littleton Diner
17 of 61
rank #1–#23
Dover and Exeter↔
16 of 61
rank #3–#24
Rankings: Volatile
53 places moved rank this check
34 new5 returning5 in & out2 classics
The Common Man
28 of 44
rank #1–#13
Polly's Pancake Parlor
26 of 44
rank #1–#10
Red Arrow Diner
22 of 44
rank #1–#11
Hart’s Turkey Farm Restaurant
21 of 44
rank #1–#10
Pickity Place
19 of 44
rank #1–#14
Puritan Backroom↔
14 of 44
rank #1–#13
Brown's Lobster PoundBack
13 of 44
rank #3–#10
Parker’s Maple Barn
13 of 44
rank #2–#12
Rankings: Volatile
85 places moved rank this check
70 new6 in & out
Polly's Pancake Parlor
14 of 36
rank #1–#15
The Black Trumpet Bistro
11 of 36
rank #1–#13
Pickity Place
10 of 36
rank #3–#16
Schilling Beer Co.
10 of 36
rank #2–#14
Row 34
9 of 36
rank #2–#8
Brown's Lobster Pound
8 of 36
rank #1–#8
Red Arrow Diner
8 of 36
rank #2–#16
Gould Hill Farm
7 of 36
rank #6–#14
Rankings: Volatile
50 places moved rank this check
42 new7 in & out
Econo LodgeNew
12 of 33
rank #1–#7
North ConwayNew
11 of 33
rank #1–#10
Motel 6↔
10 of 33
rank #1–#11
PortsmouthNew
9 of 33
rank #3–#13
LincolnNew
8 of 33
rank #1–#8
Red Roof Inn SalemNew
8 of 33
rank #1–#6
Super 8New
8 of 33
rank #2–#5
Days InnNew
7 of 33
rank #2–#5
Rankings: Volatile
47 places moved rank this check
40 new3 in & out
The Black Trumpet Bistro
20 of 32
rank #1–#8
Hanover Street Chophouse
17 of 32
rank #1–#7
Moxy↔
13 of 32
rank #1–#11
CottonNew
10 of 32
rank #4–#8
The Grand at Bedford Village Inn
10 of 32
rank #1–#11
The Common ManNew
9 of 32
rank #1–#9
The FoundryNew
9 of 32
rank #4–#9
Pine at the Hanover Inn
8 of 32
rank #6–#10
Rankings: Volatile
87 places moved rank this check
69 new7 in & out
Sculptured Rocks Natural Area
18 of 32
rank #1–#8
Madame Sherri Forest
15 of 32
rank #1–#13
Saint-Gaudens National Historical Park
13 of 32
rank #1–#19
America's Stonehenge↔
8 of 32
rank #5–#22
Rhododendron State Park↔
8 of 32
rank #2–#10
Andres Institute of Art
7 of 32
rank #1–#10
Lost River Gorge and Boulder CavesNew
7 of 32
rank #3–#12
Madison Boulder↔
7 of 32
rank #1–#10
Rankings: Volatile
48 places moved rank this check
40 new5 in & out
The Black Trumpet Bistro
20 of 32
rank #1–#9
Ristorante Massimo
14 of 32
rank #1–#4
The Common ManNew
12 of 32
rank #1–#8
Canoe↔
9 of 32
rank #4–#10
Notchland InnNew
8 of 32
rank #3–#6
The Grand at Bedford Village InnNew
8 of 32
rank #1–#11
Hanover Street Chophouse↔
6 of 32
rank #4–#10
Bedford Village Inn – The Dining Room
5 of 32
rank #1–#5
Rankings: Volatile
22 places moved rank this check
16 new5 in & out
PortsmouthNew
18 of 31
rank #1–#9
Lake Winnipesaukee↔
17 of 31
rank #2–#9
White Mountains↔
12 of 31
rank #1–#2
Franconia Notch State Park↔
10 of 31
rank #1–#8
Kancamagus Highway
8 of 31
rank #1–#5
Mount MonadnockNew
7 of 31
rank #4–#9
North Conway↔
6 of 31
rank #2–#8
Concord Winter FestivalNew
5 of 31
rank #5–#8
Rankings: Volatile
29 places moved rank this check
16 new4 in & out
Strawbery Banke Museum
22 of 31
rank #1–#3
Canterbury Shaker Village
19 of 31
rank #2–#12
Fort Constitution
18 of 31
rank #1–#13
Saint-Gaudens National Historical Park
18 of 31
rank #3–#7
USS Albacore Museum
12 of 31
rank #4–#11
Franklin Pierce Homestead↔
11 of 31
rank #3–#10
Mount Washington Hotel
10 of 31
rank #1–#6
The Millyard Museum & Historic Amoskeag Millyard
10 of 31
rank #4–#8
Rankings: Volatile
60 places moved rank this check
44 new10 in & out
Currier Museum of Art
19 of 31
rank #1–#8
McAuliffe-Shepard Discovery Center
18 of 31
rank #1–#6
SEE Science Center↔
17 of 31
rank #1–#6
Funspot
16 of 31
rank #1–#15
Strawbery Banke MuseumNew
11 of 31
rank #2–#7
Children’s Museum of New Hampshire↔
9 of 31
rank #3–#9
Living Shores Aquarium
8 of 31
rank #2–#10
Gibson’s Bookstore↔
7 of 31
rank #7–#15
Rankings: Volatile
31 places moved rank this check
20 new
Portsmouth
26 of 30
rank #1–#6
Manor on Golden Pond
18 of 30
rank #2–#8
Wentworth by the SeaNew
17 of 30
rank #1–#10
The Inn at Thorn Hill & Spa
14 of 30
rank #1–#5
The Grand at Bedford Village Inn
13 of 30
rank #1–#8
Adair Country Inn
12 of 30
rank #2–#8
Hancock InnNew
9 of 30
rank #4–#9
Mountain View Grand Resort & SpaNew
9 of 30
rank #2–#10
Rankings: Volatile
31 places moved rank this check
24 new
Omni Mount Washington Resort
20 of 30
rank #1–#3
Red Jacket Mountain View ResortNew
18 of 30
rank #1–#6
Attitash Mountain Village ResortNew
16 of 30
rank #1–#9
Mountain View Grand Resort & Spa
13 of 30
rank #1–#9
North Conway
12 of 30
rank #1–#11
Church Landing at Mill FallsNew
11 of 30
rank #4–#7
Portsmouth
11 of 30
rank #5–#10
Wentworth by the SeaNew
9 of 30
rank #4–#8
Rankings: Volatile
42 places moved rank this check
30 new
Kancamagus Highway
16 of 30
rank #2–#11
Mount Monadnock
15 of 30
rank #2–#10
Cathedral Ledge
14 of 30
rank #1–#13
Mount Washington ValleyNew
12 of 30
rank #1–#11
Cannon Mountain Aerial Tramway
11 of 30
rank #1–#11
Castle in the Clouds
10 of 30
rank #1–#10
Mount Chocorua
10 of 30
rank #3–#11
Mount Major
10 of 30
rank #5–#11
Rankings: Volatile
71 places moved rank this check
55 new
Bretton Woods
16 of 30
rank #1–#10
Cannon Mountain Aerial Tramway
15 of 30
rank #1–#7
Ice Castles
15 of 30
rank #1–#19
Cannon Mountain & Loon Mountain
13 of 30
rank #1–#6
Jackson
13 of 30
rank #4–#24
Franconia Notch State ParkNew
11 of 30
rank #5–#11
North Conway
11 of 30
rank #6–#23
Lake Winnipesaukee
7 of 30
rank #7–#23
Where Perplexity's answers about New Hampshire come from
The web domains Perplexity's live search pulled most while answering tracked travel questions about
New Hampshire (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.
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Other U.S. destinations TakeScout tracks