AI visibility report

How AI assistants represent Montana

AI assistants present Montana through farm-to-table dining, upscale dining, craft breweries and ranching heritage.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Montana, based on 884 AI answers, last checked October 6, 2026. How we measure โ†’

Montana official site โ†—

884
Questions asked
1,188
Places identified
Oct 6, 2026
Last checked
Current score 45/100 Average of model agreement and confirmed-open rate โ€” how this score is calculated
Key takeaways

What this check tells you

Closed places

Cafe Kandahar, Montana Science Center and Pekin Noodle Parlor are permanently closed, but Cafe Kandahar is still recommended in 15 answers by three of the four AI assistants.

Official site

Perplexity cited visitmt.com, Montana's official site, in 27 of 60 sourced answers (45%) in the October check, up from 32% in August, ranking Montana 41st of 74 tracked U.S. destinations for official-site citation frequency.

Generated from this check's data Updated Oct 6, 2026
Lead finding

AI recommends Little Bighorn Battlefield National Monument in 81% of answers to Montana's 'Best Historical Attractions' questions.

This is the historical site AI assistants point to when travelers ask about Montana's past, appearing in the large majority of relevant answers reviewed. The recommendation appears in 81% of answers to the 'Best Historical Attractions' question, a share that holds consistently across the responses examined for this topic.

Based on the check of October 6, 2026

How AI sees Montana

Across the prompts we've tracked, AI most consistently associates Montana with:

  • farm-to-table dining
  • farm-to-table
  • upscale dining
  • outdoor activities
  • fine dining
  • Local Cuisine
  • scenic drives
  • Big Sky Country
  • craft breweries
  • family vacation
  • Food & Drink
  • Ranching Heritage

How Montana benchmarks

Model agreement
Montana 15%
Tracked U.S. destinations 13%
Confirmed-open rate
Montana 80%
Tracked U.S. destinations 82%

Each metric shows two bars: Montana's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

  • Cafe Kandahar โ€” Best Fine-Dining Restaurants(+1 more) Closed

    Flagged closed by 1 source, still recommended by ChatGPT and Perplexity.

    Cafe Kandahar is permanently closed. Yelp reports that this location has closed.

    Source

What AI names when travellers ask about Montana

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Best Restaurants

45 answers
Tupelo Grille named in 26 of 45 AI answers
rank #3–#9
Blackbird Kitchen named in 23 of 45 AI answers
rank #1–#8
Plonk named in 21 of 45 AI answers
rank #1–#12
Cafe Kandahar named in 20 of 45 AI answers
rank #1–#13
Lucca's named in 15 of 45 AI answers
rank #1–#17

Best Luxury Hotels

43 answers
Paws Up Resort named in 35 of 43 AI answers
rank #1–#9
Triple Creek Ranch named in 34 of 43 AI answers
rank #1–#10
The Ranch at Rock Creek named in 29 of 43 AI answers
rank #1–#9
Sage Lodge named in 28 of 43 AI answers
rank #3–#10
Montage Big Sky named in 26 of 43 AI answers
rank #1–#7

Must-See Attractions

42 answers
Glacier National Park named in 30 of 42 AI answers
#1 every time
Yellowstone National Park named in 30 of 42 AI answers
rank #2–#6
Flathead Lake named in 29 of 42 AI answers
rank #3–#11
Little Bighorn Battlefield National Monument named in 27 of 42 AI answers
rank #3–#16
Beartooth Highway named in 24 of 42 AI answers
rank #3–#11

Best Romantic Hotels

42 answers
Triple Creek Ranch named in 32 of 42 AI answers
rank #1–#10
Paws Up Resort named in 28 of 42 AI answers
rank #1–#5
The Lodge at Whitefish Lake named in 25 of 42 AI answers
rank #1–#10
The Ranch at Rock Creek named in 22 of 42 AI answers
rank #1–#5
Sage Lodge named in 16 of 42 AI answers
rank #3–#9

Best Attractions for Families

42 answers
Glacier National Park named in 33 of 42 AI answers
rank #1–#5
Grizzly & Wolf Discovery Center named in 32 of 42 AI answers
rank #1–#8
Museum of the Rockies named in 32 of 42 AI answers
rank #1–#7
Yellowstone National Park named in 28 of 42 AI answers
rank #1–#7
Flathead Lake named in 26 of 42 AI answers
rank #3–#12

Best Budget-Friendly Restaurants

56 answers
The Burger Dive named in 26 of 56 AI answers
rank #1–#13
The Pickle Barrel named in 26 of 56 AI answers
rank #1–#11
Moose’s Saloon named in 22 of 56 AI answers
rank #1–#14
Paul’s Pancake Parlor named in 19 of 56 AI answers
rank #2–#8
Western Cafe named in 19 of 56 AI answers
rank #1–#7
See more categories

Best Fine-Dining Restaurants

50 answers
Plonk named in 23 of 50 AI answers
rank #1–#11
Tupelo Grille named in 22 of 50 AI answers
rank #2–#11
Horn & Cantle named in 21 of 50 AI answers
rank #2–#8
Cafe Kandahar named in 17 of 50 AI answers
rank #1–#5
Triple Creek Ranch named in 15 of 50 AI answers
rank #1–#11

Best Hidden Gems

46 answers
Makoshika State Park named in 34 of 46 AI answers
rank #1–#19
Garnet Ghost Town named in 30 of 46 AI answers
rank #1–#12
Medicine Rocks State Park named in 28 of 46 AI answers
rank #1–#8
Bannack State Park named in 20 of 46 AI answers
rank #1–#15
Kootenai Falls and Swinging Bridge named in 18 of 46 AI answers
rank #2–#15

Best Food Experiences

45 answers
KettleHouse named in 11 of 45 AI answers
rank #4–#22
Bozeman named in 9 of 45 AI answers
rank #1–#7
Montgomery Distillery named in 8 of 45 AI answers
rank #13–#25
Sir Scott’s Oasis named in 8 of 45 AI answers
rank #1–#18
Ted’s Montana Grill named in 8 of 45 AI answers
rank #1–#4

Best Boutique Hotels

44 answers
Firebrand Hotel named in 26 of 44 AI answers
rank #3–#10
Kimpton Armory Hotel named in 21 of 44 AI answers
rank #1–#8
The Ranch at Rock Creek named in 21 of 44 AI answers
rank #1–#10
The Lark named in 19 of 44 AI answers
rank #1–#8
Sage Lodge named in 14 of 44 AI answers
rank #3–#8

Best Local or Traditional Restaurants

44 answers
Sir Scott’s Oasis named in 16 of 44 AI answers
rank #1–#15
Montana Ale Works named in 14 of 44 AI answers
rank #1–#10
Montana Club named in 14 of 44 AI answers
rank #1–#11
Lucca's named in 10 of 44 AI answers
rank #3–#11
Walkers Grill named in 9 of 44 AI answers
rank #2–#12

Best Restaurants for Couples

44 answers
Plonk named in 27 of 44 AI answers
rank #1–#9
The Pearl Café named in 18 of 44 AI answers
rank #1–#10
Tupelo Grille named in 17 of 44 AI answers
rank #2–#10
Walkers Grill named in 14 of 44 AI answers
rank #3–#13
Cafe Kandahar named in 13 of 44 AI answers
rank #1–#9

Best Viewpoints

44 answers
Beartooth Highway named in 28 of 44 AI answers
rank #1–#12
Going-to-the-Sun Road named in 21 of 44 AI answers
rank #1–#10
Logan Pass and The Big Bend named in 20 of 44 AI answers
rank #1–#3
Flathead Lake named in 17 of 44 AI answers
rank #3–#18
Hidden Lake Overlook Trail named in 15 of 44 AI answers
rank #2–#6

Best Budget Hotels

43 answers
Billings named in 18 of 43 AI answers
rank #2–#17
Motel 6 named in 16 of 43 AI answers
rank #1–#13
Super 8 named in 15 of 43 AI answers
rank #1–#14
Missoula named in 14 of 43 AI answers
rank #3–#13
Bozeman named in 13 of 43 AI answers
rank #1–#7

Best Day Trips

43 answers
Yellowstone National Park named in 30 of 43 AI answers
rank #1–#5
Flathead Lake named in 29 of 43 AI answers
rank #2–#13
Glacier National Park named in 26 of 43 AI answers
rank #1–#18
Virginia City & Nevada City named in 20 of 43 AI answers
rank #3–#10
Beartooth Highway named in 17 of 43 AI answers
rank #3–#17

Best Historical Attractions

43 answers
Little Bighorn Battlefield National Monument named in 35 of 43 AI answers
#1 every time
Bannack State Park named in 28 of 43 AI answers
rank #1–#13
Fort Benton named in 28 of 43 AI answers
rank #2–#12
Grant-Kohrs Ranch National Historic Site named in 28 of 43 AI answers
rank #2–#14
Virginia City & Nevada City named in 28 of 43 AI answers
rank #2–#8

Best Family Hotels

42 answers
Big Sky Resort named in 27 of 42 AI answers
rank #1–#11
Grouse Mountain Lodge named in 23 of 42 AI answers
rank #1–#9
Paws Up Resort named in 19 of 42 AI answers
rank #1–#7
Kelly Inn named in 16 of 42 AI answers
rank #2–#7
Chico Hot Springs Resort named in 14 of 42 AI answers
rank #4–#9

Best Local Experiences

42 answers
Livingston named in 18 of 42 AI answers
rank #1–#14
Red Lodge named in 12 of 42 AI answers
rank #2–#13
Fly Fishing named in 11 of 42 AI answers
rank #2–#13
Museum of the Plains Indian named in 11 of 42 AI answers
rank #2–#13
Chico Hot Springs Resort named in 10 of 42 AI answers
rank #3–#13

Best Rainy-Day Attractions

42 answers
Museum of the Rockies named in 32 of 42 AI answers
rank #1–#7
C.M. Russell Museum named in 25 of 42 AI answers
rank #2–#13
Missoula named in 19 of 42 AI answers
rank #1–#12
Montana Historical Society Museum named in 15 of 42 AI answers
rank #2–#10
Bozeman named in 14 of 42 AI answers
rank #1–#18

Best Winter Experiences

42 answers
Chico Hot Springs Resort named in 27 of 42 AI answers
rank #1–#12
Big Sky Resort named in 26 of 42 AI answers
rank #1–#28
Whitefish Mountain Resort named in 26 of 42 AI answers
rank #2–#12
Yellowstone National Park named in 25 of 42 AI answers
rank #1–#15
Bozeman named in 23 of 42 AI answers
rank #3–#23

Where Perplexity's answers about Montana come from

Perplexity cited visitmt.com, Montana's official tourism site, in 27 of 60 answers about Montana in the October check (45%), up from 32% in August.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Montana (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.