AI visibility report

How AI assistants represent Minnesota

AI assistants present Minnesota through fine dining, outdoor activities, Comfort food, and cultural heritage themes.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Minnesota, based on 934 AI answers, last checked October 3, 2026. How we measure →

Minnesota official site ↗

934
Questions asked
1,506
Places identified
Oct 3, 2026
Last checked
Current score 43/100 Average of model agreement and confirmed-open rate — how this score is calculated
1 tracked destination

across 1 tracked cities in Minnesota

904
Questions asked
919
Places identified
Oct 11, 2026
Last checked

Latest findings

How Minnesota compares, rolled up

Model agreement
Minnesota 17%
Network average 11%
Confirmed-open rate
Minnesota 79%
Network average 76%
Presence rate
Minnesota 13%
Tracked U.S. cities 31%

Minnesota's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across Minnesota's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Closed places

Young Joni, a permanently closed restaurant, is still recommended in 13 answers by three of the four AI assistants, alongside closed picks The Bachelor Farmer and Betty Danger's Country Club.

Official site

Perplexity cited exploreminnesota.com, Minnesota's official site, in 45 of 60 sourced answers (75%) in the October check, up from 65% in August, ranking 5th of 74 tracked U.S. destinations.

Agreement

AI assistants name the same top pick for 8% of comparable questions about Minnesota, below the 13% average for tracked U.S. destinations.

Generated from this check's data Updated Oct 3, 2026
Lead finding

AI recommends Stillwater in 94% of answers to Minnesota's "Best Day Trips" questions.

This level of agreement means that nearly every time this question is asked, the same day-trip destination comes back as the answer. Across the four AI assistants, Stillwater's recommendation in this slot is highly consistent rather than split among several picks.

Based on the check of October 3, 2026

How AI sees Minnesota

Across the prompts we've tracked, AI most consistently associates Minnesota with:

  • fine dining
  • outdoor activities
  • Comfort food
  • Cultural Heritage
  • Outdoor Adventure
  • historic
  • Historic Architecture
  • Indigenous Cuisine
  • Indigenous History
  • Indoor Attractions
  • outdoor adventures
  • special occasion dining

How Minnesota benchmarks

Model agreement
Minnesota 8%
Tracked U.S. destinations 13%
Confirmed-open rate
Minnesota 78%
Tracked U.S. destinations 82%

Each metric shows two bars: Minnesota's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

  • Young Joni — Best Restaurants Closed

    Flagged closed by 1 source, still recommended by ChatGPT and Claude.

    Young Joni’s official website states that it closed on September 12, 2025.

    Source

What AI names when travellers ask about Minnesota

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Best Restaurants

50 answers
Spoon and Stable named in 45 of 50 AI answers
rank #1–#5
Owamni named in 44 of 50 AI answers
rank #1–#8
Hai Hai named in 34 of 50 AI answers
rank #3–#9
Young Joni named in 34 of 50 AI answers
rank #2–#10
New Scenic Cafe named in 22 of 50 AI answers
rank #1–#15

Best Luxury Hotels

42 answers
The Saint Paul Hotel named in 34 of 42 AI answers
rank #1–#7
Hotel Ivy named in 33 of 42 AI answers
rank #1–#5
Grand View Lodge named in 30 of 42 AI answers
rank #2–#9
Four Seasons Hotel Minneapolis named in 23 of 42 AI answers
rank #1–#5
Madden's on Gull Lake named in 21 of 42 AI answers
rank #4–#10

Must-See Attractions

43 answers
Mall of America named in 39 of 43 AI answers
rank #1–#14
Minnehaha Park and Minnehaha Falls named in 32 of 43 AI answers
rank #1–#7
Walker Art Center & Minneapolis Sculpture Garden named in 32 of 43 AI answers
rank #2–#15
Boundary Waters Canoe Area Wilderness named in 31 of 43 AI answers
rank #1–#13
Itasca State Park named in 31 of 43 AI answers
rank #2–#15

Best Romantic Hotels

43 answers
The Saint Paul Hotel named in 34 of 43 AI answers
rank #1–#11
Grand View Lodge named in 31 of 43 AI answers
rank #1–#12
Bluefin Bay on Lake Superior named in 22 of 43 AI answers
rank #1–#7
Larsmont Cottages On Lake Superior named in 15 of 43 AI answers
rank #2–#8
The Hewing Hotel named in 15 of 43 AI answers
rank #1–#13

Best Attractions for Families

42 answers
Como Park Zoo & Conservatory named in 38 of 42 AI answers
rank #1–#13
Minnesota Zoo named in 38 of 42 AI answers
rank #1–#12
Mall of America named in 37 of 42 AI answers
rank #1–#5
Science Museum of Minnesota named in 36 of 42 AI answers
rank #2–#11
Minnesota Children’s Museum named in 32 of 42 AI answers
rank #1–#9

Best Budget-Friendly Restaurants

47 answers
Matt's Bar named in 25 of 47 AI answers
rank #1–#8
Quang Restaurant named in 22 of 47 AI answers
rank #1–#9
Al's Breakfast named in 20 of 47 AI answers
rank #1–#10
Afro Deli named in 11 of 47 AI answers
rank #1–#7
The Nook named in 11 of 47 AI answers
rank #2–#11
See more categories

Best Local Experiences

68 answers
Matt's Bar named in 44 of 68 AI answers
rank #1–#18
Minnesota State Fair named in 40 of 68 AI answers
rank #1–#39
Boundary Waters Canoe Area Wilderness named in 30 of 68 AI answers
rank #1–#19
5-8 Club named in 29 of 68 AI answers
rank #2–#16
First Avenue named in 28 of 68 AI answers
rank #4–#31

Best Hidden Gems

59 answers
Franconia Sculpture Park named in 37 of 59 AI answers
rank #1–#15
Jeffers Petroglyphs named in 37 of 59 AI answers
rank #1–#16
Blue Mounds State Park named in 32 of 59 AI answers
rank #1–#13
Pipestone National Monument named in 28 of 59 AI answers
rank #1–#21
Soudan Underground Mine State Park named in 25 of 59 AI answers
rank #2–#13

Best Food Experiences

57 answers
Matt's Bar named in 48 of 57 AI answers
rank #1–#8
5-8 Club named in 45 of 57 AI answers
rank #2–#9
Spoon and Stable named in 40 of 57 AI answers
rank #1–#19
Minnesota State Fair named in 36 of 57 AI answers
rank #1–#21
Owamni named in 34 of 57 AI answers
rank #1–#11

Best Day Trips

47 answers
Stillwater named in 44 of 47 AI answers
rank #1–#11
Red Wing named in 41 of 47 AI answers
rank #2–#17
Duluth named in 38 of 47 AI answers
rank #1–#14
Interstate State Park named in 24 of 47 AI answers
rank #1–#19
New Ulm named in 23 of 47 AI answers
rank #5–#18

Best Fine-Dining Restaurants

47 answers
Spoon and Stable named in 43 of 47 AI answers
rank #1–#7
Demi named in 40 of 47 AI answers
rank #1–#9
Owamni named in 40 of 47 AI answers
rank #1–#10
Alma named in 35 of 47 AI answers
rank #2–#10
Meritage named in 28 of 47 AI answers
rank #3–#10

Best Budget Hotels

45 answers
AmericInn named in 21 of 45 AI answers
rank #2–#13
Super 8 named in 21 of 45 AI answers
rank #1–#12
Days Inn named in 18 of 45 AI answers
rank #2–#11
Rochester named in 18 of 45 AI answers
rank #2–#15
Motel 6 named in 17 of 45 AI answers
rank #1–#11

Best Restaurants for Couples

45 answers
Meritage named in 32 of 45 AI answers
rank #1–#9
Spoon and Stable named in 27 of 45 AI answers
rank #1–#6
W.A. Frost & Company named in 25 of 45 AI answers
rank #1–#9
Alma named in 18 of 45 AI answers
rank #2–#10
New Scenic Cafe named in 16 of 45 AI answers
rank #1–#13

Best Historical Attractions

44 answers
Fort Snelling named in 41 of 44 AI answers
rank #1–#7
Mill City Museum named in 40 of 44 AI answers
rank #1–#11
Split Rock Lighthouse State Park named in 40 of 44 AI answers
rank #1–#11
James J. Hill House named in 37 of 44 AI answers
rank #3–#13
Grand Portage National Monument named in 34 of 44 AI answers
rank #2–#13

Best Boutique Hotels

43 answers
Fitger's Inn named in 22 of 43 AI answers
rank #4–#10
Hotel Ivy named in 21 of 43 AI answers
rank #1–#6
Hewing Hotel Rooftop Sauna named in 20 of 43 AI answers
#1 every time
The Hewing Hotel named in 20 of 43 AI answers
rank #1–#3
Lora Hotel named in 18 of 43 AI answers
rank #3–#8

Best Local or Traditional Restaurants

43 answers
Owamni named in 29 of 43 AI answers
rank #1–#8
Matt's Bar named in 25 of 43 AI answers
rank #1–#11
5-8 Club named in 20 of 43 AI answers
rank #2–#12
Hell’s Kitchen named in 19 of 43 AI answers
rank #1–#11
Kramarczuk’s named in 16 of 43 AI answers
rank #2–#9

Best Rainy-Day Attractions

43 answers
Science Museum of Minnesota named in 39 of 43 AI answers
rank #1–#9
Mall of America named in 38 of 43 AI answers
rank #1–#11
Minneapolis Institute of Art named in 37 of 43 AI answers
rank #1–#12
Walker Art Center & Minneapolis Sculpture Garden named in 30 of 43 AI answers
rank #1–#7
Como Park Zoo & Conservatory named in 22 of 43 AI answers
rank #4–#12

Best Family Hotels

42 answers
Mall of America named in 34 of 42 AI answers
rank #1–#10
Great Wolf Lodge named in 32 of 42 AI answers
rank #1–#4
Grand View Lodge named in 22 of 42 AI answers
rank #1–#11
Arrowwood Resort named in 21 of 42 AI answers
rank #1–#8
Cragun's Resort named in 15 of 42 AI answers
rank #4–#12

Best Viewpoints

42 answers
Palisade Head named in 35 of 42 AI answers
rank #1–#5
Split Rock Lighthouse State Park named in 29 of 42 AI answers
rank #1–#10
Great River Bluffs State Park named in 24 of 42 AI answers
rank #2–#12
Barn Bluff named in 22 of 42 AI answers
rank #2–#14
Blue Mounds State Park named in 20 of 42 AI answers
rank #4–#17

Best Winter Experiences

42 answers
St. Paul Winter Carnival named in 33 of 42 AI answers
rank #1–#28
Ice fishing named in 27 of 42 AI answers
rank #1–#11
Dog sledding named in 23 of 42 AI answers
rank #1–#17
Ice Castles named in 22 of 42 AI answers
rank #2–#15
Lutsen Mountains named in 17 of 42 AI answers
rank #1–#44

Where Perplexity's answers about Minnesota come from

Perplexity cited exploreminnesota.com, Minnesota's official tourism site, in 45 of 60 answers about Minnesota in the October check (75%), up from 65% in August.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Minnesota (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.