AI visibility report

How AI assistants represent Massachusetts

AI assistants describe Massachusetts through fine dining, seafood, upscale dining, and history.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe Massachusetts, based on 1,026 AI answers, last checked October 1, 2026. How we measure →

Massachusetts official site ↗

1,026

Questions asked

1,686

Places identified

Oct 1, 2026

Last checked

Current score 48/100 Average of model agreement and confirmed-open rate — how this score is calculated

Key takeaways

What this check tells you

Official site

Perplexity cited visitma.com, Massachusetts's official site, in 15 of 60 sourced answers (25%) in the October check, down from 32% in August, ranking 68th of 74 tracked U.S. destinations for official site citations.

Generated from this check's data Updated Oct 1, 2026

Lead finding

"No. 9 Park" is permanently closed but still recommended in 15 answers by all four AI assistants.

"The Wheatleigh," also permanently closed, is recommended in 22 answers by three of the four AI assistants. "Menton," also permanently closed, is recommended in 15 answers by three of the four AI assistants.

Based on the check of October 1, 2026

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How AI sees Massachusetts

Across the prompts we've tracked, AI most consistently associates Massachusetts with:

Fine Dining
Seafood
upscale dining
History
Regional Specialties
outdoor activities
farm-to-table
colonial history
literary history
local cuisine
Local Experiences
off the beaten path
Outdoor Adventures
seafood cuisine

How Massachusetts benchmarks

Model agreement

Massachusetts 15%

Tracked U.S. destinations 13%

Confirmed-open rate

Massachusetts 80%

Tracked U.S. destinations 82%

Each metric shows two bars: Massachusetts's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

No. 9 Park — Best Restaurants for Couples(+2 more) Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, Gemini, and Perplexity.
No. 9 Park closed at the end of 2024. The former No. 9 Park space later became Nine, so No. 9 Park is no longer operating under that name.
Source
Menton — Best Fine-Dining Restaurants(+2 more) Closed

Flagged closed by 1 source, still recommended by ChatGPT, Claude, and Gemini.
Menton closed permanently on January 5, 2024.
Source
Gourmet Dumpling House — Best Budget-Friendly Restaurants Closed

Flagged closed by 1 source, still recommended by Claude, Gemini, and Perplexity.
Permanently closed. The restaurant announced it would close its Boston Chinatown location on July 1, 2022; Boston.com reported that its last day serving customers was June 30, 2022. The Cambridge location was a separate restaurant.
Source

What AI names when travellers ask about Massachusetts

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Neptune Oyster named in 35 of 42 AI answers

rank #1–#8

O Ya named in 24 of 42 AI answers

rank #1–#8

Oleana named in 22 of 42 AI answers

rank #1–#14

Sarma named in 16 of 42 AI answers

rank #2–#13

Craigie on Main named in 14 of 42 AI answers

rank #4–#12

Four Seasons Hotel One Dalton Street, Boston named in 41 of 48 AI answers

rank #1–#6

Chatham Bars Inn named in 40 of 48 AI answers

rank #3–#14

The Wauwinet named in 33 of 48 AI answers

rank #5–#11

Wequassett Resort and Golf Club named in 33 of 48 AI answers

rank #4–#15

The Newbury Boston named in 31 of 48 AI answers

rank #1–#6

Freedom Trail named in 39 of 42 AI answers

rank #1–#2

Salem named in 38 of 42 AI answers

rank #4–#18

Fenway Park named in 34 of 42 AI answers

rank #1–#14

Museum of Fine Arts named in 32 of 42 AI answers

rank #2–#12

Plymouth Rock and Plimoth Patuxet Museums named in 31 of 42 AI answers

rank #2–#22

Chatham Bars Inn named in 37 of 47 AI answers

rank #1–#7

The Wauwinet named in 30 of 47 AI answers

rank #1–#12

XV Beacon named in 30 of 47 AI answers

rank #1–#11

Blantyre named in 23 of 47 AI answers

rank #1–#12

Wequassett Resort and Golf Club named in 21 of 47 AI answers

rank #1–#9

New England Aquarium named in 39 of 42 AI answers

rank #1–#4

Boston Children's Museum named in 37 of 42 AI answers

rank #1–#3

Museum of Science named in 33 of 42 AI answers

rank #1–#6

Old Sturbridge Village named in 26 of 42 AI answers

rank #5–#16

Plymouth Rock and Plimoth Patuxet Museums named in 26 of 42 AI answers

rank #1–#19

Gene’s Chinese Flatbread Cafe named in 53 of 83 AI answers

rank #1–#13

George’s Coney Island named in 44 of 83 AI answers

rank #5–#12

Galleria Umberto named in 42 of 83 AI answers

rank #1–#17

Ba Lẹ Bakery named in 38 of 83 AI answers

rank #1–#11

Miss Worcester Diner named in 36 of 83 AI answers

rank #1–#13

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Halibut Point State Park named in 45 of 69 AI answers

rank #1–#12

Hammond Castle named in 37 of 69 AI answers

rank #1–#20

Natural Bridge State Park named in 34 of 69 AI answers

rank #1–#20

Purgatory Chasm State Reservation named in 33 of 69 AI answers

rank #2–#16

World's End named in 31 of 69 AI answers

rank #2–#19

Woodman's of Essex named in 37 of 69 AI answers

rank #1–#17

J.T. Farnham's named in 30 of 69 AI answers

rank #2–#15

MASS MoCA named in 29 of 69 AI answers

rank #5–#27

Jamaica Plain named in 25 of 69 AI answers

rank #1–#13

Harrison's Roast Beef named in 23 of 69 AI answers

rank #1–#17

O Ya named in 51 of 65 AI answers

rank #1–#3

Grill 23 & Bar named in 34 of 65 AI answers

rank #3–#10

No. 9 Park named in 34 of 65 AI answers

rank #1–#11

Menton named in 31 of 65 AI answers

rank #1–#10

Contessa named in 30 of 65 AI answers

rank #2–#8

Modern Pastry named in 41 of 61 AI answers

rank #4–#18

Woodman's of Essex named in 40 of 61 AI answers

rank #1–#10

Mike's Pastry named in 39 of 61 AI answers

rank #2–#17

Neptune Oyster named in 38 of 61 AI answers

rank #1–#7

Union Oyster House named in 35 of 61 AI answers

rank #1–#26

Mamma Maria named in 38 of 61 AI answers

rank #1–#5

The Old Inn on the Green named in 32 of 61 AI answers

rank #1–#11

Contessa named in 29 of 61 AI answers

rank #1–#10

No. 9 Park named in 28 of 61 AI answers

rank #1–#10

Ocean House named in 28 of 61 AI answers

rank #3–#12

Union Oyster House named in 44 of 51 AI answers

rank #1–#12

Woodman's of Essex named in 38 of 51 AI answers

rank #1–#11

The Lobster Pot named in 32 of 51 AI answers

rank #2–#16

Neptune Oyster named in 23 of 51 AI answers

rank #2–#11

Arnold’s Lobster & Clam Bar named in 21 of 51 AI answers

rank #5–#21

The Merchant named in 32 of 48 AI answers

rank #1–#16

XV Beacon named in 28 of 48 AI answers

rank #1–#4

The Whitney Hotel Boston named in 24 of 48 AI answers

rank #1–#4

The Verb Hotel named in 22 of 48 AI answers

rank #1–#4

Tourists named in 20 of 48 AI answers

rank #3–#9

Salem named in 32 of 44 AI answers

rank #1–#10

Lexington and Concord named in 30 of 44 AI answers

rank #2–#8

Plymouth Rock and Plimoth Patuxet Museums named in 30 of 44 AI answers

rank #2–#8

Berkshires named in 28 of 44 AI answers

rank #1–#17

Rockport named in 20 of 44 AI answers

rank #1–#18

HI Boston named in 25 of 43 AI answers

rank #1–#5

Motel 6 named in 16 of 43 AI answers

rank #1–#10

Red Roof Inn named in 13 of 43 AI answers

rank #2–#11

Springfield named in 11 of 43 AI answers

rank #2–#10

Hyannis named in 8 of 43 AI answers

rank #2–#13

Mount Greylock named in 38 of 43 AI answers

rank #1–#6

Halibut Point State Park named in 28 of 43 AI answers

rank #2–#15

Wachusett Mountain named in 21 of 43 AI answers

rank #1–#14

Aquinnah Cliffs named in 17 of 43 AI answers

rank #3–#12

The Mohawk Trail named in 17 of 43 AI answers

rank #2–#18

Ocean Edge Resort named in 29 of 42 AI answers

rank #1–#7

Boston Marriott Long Wharf named in 25 of 42 AI answers

rank #1–#9

Chatham Bars Inn named in 25 of 42 AI answers

rank #2–#10

Great Wolf Lodge New England named in 21 of 42 AI answers

rank #1–#11

Cape Codder Resort & Spa named in 15 of 42 AI answers

rank #1–#6

Freedom Trail named in 38 of 42 AI answers

rank #1–#2

Minute Man National Historical Park named in 38 of 42 AI answers

rank #1–#15

Plymouth Rock and Plimoth Patuxet Museums named in 37 of 42 AI answers

rank #1–#13

Salem named in 34 of 42 AI answers

rank #3–#14

Adams National Historical Park named in 28 of 42 AI answers

rank #3–#20

Museum of Science named in 38 of 42 AI answers

rank #1–#19

New England Aquarium named in 38 of 42 AI answers

rank #1–#17

Isabella Stewart Gardner Museum named in 36 of 42 AI answers

rank #1–#6

Museum of Fine Arts named in 36 of 42 AI answers

rank #1–#5

Peabody Essex Museum named in 23 of 42 AI answers

rank #3–#15

Jiminy Peak named in 25 of 42 AI answers

rank #1–#7

Wachusett Mountain named in 22 of 42 AI answers

rank #1–#17

Boston Common’s Frog Pond named in 20 of 42 AI answers

rank #1–#13

Isabella Stewart Gardner Museum named in 19 of 42 AI answers

rank #3–#16

Museum of Fine Arts named in 19 of 42 AI answers

rank #4–#18

Where Perplexity's answers about Massachusetts come from

Perplexity cited visitma.com, Massachusetts's official tourism site, in 15 of 60 answers about Massachusetts in the October check (25%), down from 32% in August.

The web domains Perplexity's live search pulled most while answering tracked travel questions about Massachusetts (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

AI Oddities

Strange, wrong or outdated things AI assistants said about Massachusetts, each observed in a real answer and checked by a human.

GPT-4o's top Massachusetts romantic hotel is in Vermont
Wrong placeObserved Oct 1, 2026

See all oddities →

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How AI assistants represent Massachusetts

What this check tells you

"No. 9 Park" is permanently closed but still recommended in 15 answers by all four AI assistants.

Follow Massachusetts

How AI sees Massachusetts

How Massachusetts benchmarks

Where AI might be wrong

What AI names when travellers ask about Massachusetts

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Hidden Gems

Best Local Experiences

Best Fine-Dining Restaurants

Best Food Experiences

Best Restaurants for Couples

Best Local or Traditional Restaurants

Best Boutique Hotels

Best Day Trips

Best Budget Hotels

Best Viewpoints

Best Family Hotels

Best Historical Attractions

Best Rainy-Day Attractions

Best Winter Experiences

Where Perplexity's answers about Massachusetts come from

Other U.S. destinations TakeScout tracks

New Orleans

New York City

San Francisco

West Virginia

Charleston

AI Oddities