In Best Luxury Hotels, if AI recommended all options equally the top 3 would get about 16.7% of mentions, but The Coeur d'Alene Resort, Sun Valley, and Limelight Hotel Ketchum instead capture 44.4%.
Concentration
Best Romantic Hotels shows similar concentration, with The Coeur d'Alene Resort, Sun Valley, and Shore Lodge taking 40.2% of mentions against an expected 10.7% if recommendations were spread evenly.
Distinctiveness
Chandlers Steakhouse and Beverlys both appear in the top 3 for Best Restaurants, Best Fine-Dining Restaurants, and Best Restaurants for Couples, showing repeated overlap across dining categories.
Gap
Best Local Experiences has the lowest top-3 concentration of all tracked categories at 13.4%, just above its expected even split of 3.3%, meaning recommendations are spread across many more names than in hotel categories.
Generated from this check's dataUpdated Oct 6, 2026
Lead finding
Idaho's distinctiveness score sits at 0%, far below the 10% network average, even as 95% of its 912 rated theme mentions are positive.
Idaho's AI-perceived identity leans heavily on Basque cuisine, outdoor adventures, and natural beauty, themes that earn overwhelmingly positive sentiment (95% positive out of 912 rated mentions). Yet the state's culture and history offerings—festivals, museums, Western culture, and historic sites—are underrepresented in how AI assistants portray it, despite being a highlighted theme on the destination's own site. Idaho also trails the network in distinctiveness, scoring 0% against a 10% average, and it goes unmentioned in all 12 tracked indirect questions. Together, these findings point to a disconnect between Idaho's intended cultural narrative and its current AI presence.
How AI sees Idaho
Across the prompts we've tracked, AI most consistently associates Idaho with:
Basque cuisine
Outdoor Activities
Basque heritage
farm-to-table
fine dining
food scene
Idaho culinary scene
natural beauty
affordable
budget-friendly
comfort food
Craft Breweries
culinary scene
diverse food scene
Family-Friendly
farmers markets
How Idaho benchmarks
Model agreement
Idaho3%
Network average11%
Confirmed-open rate
Idaho79%
Network average80%
Distinctiveness
Idaho0%
Network average9%
Presence rate
Idaho0%
Network average11%
Idaho's 0% distinctiveness score compares to the 9% network average, trailing the network average in how distinctly AI assistants describe it.
Each metric shows two bars: Idaho's rate and the network average for that metric, so you can see how it compares. See how these scores are calculated.
Presence beyond Idaho-specific questions
How often Idaho comes up in regional and national AI questions that aren't specifically about it (out of 12 tracked questions, as of Oct 6, 2026):
0
Recommended
0
Mentioned
12
Not mentioned
See all questions
Two-Week Must-See Itinerary in the United States — DirectNot mentioned
Two-Week Must-See Itinerary in the United States — ConversationalNot mentioned
Two-Week Must-See Itinerary in the United States — RecommendationNot mentioned
Best Winter Destinations in the United States — DirectNot mentioned
Best Winter Destinations in the United States — ConversationalNot mentioned
Best Winter Destinations in the United States — RecommendationNot mentioned
Best Foodie Cities in the United States — DirectNot mentioned
Best Foodie Cities in the United States — ConversationalNot mentioned
Best Foodie Cities in the United States — RecommendationNot mentioned
Best Romantic Weekend Destinations in the United States — DirectNot mentioned
Best Romantic Weekend Destinations in the United States — ConversationalNot mentioned
Best Romantic Weekend Destinations in the United States — RecommendationNot mentioned
Where AI might be wrong
Big City Coffee
— Best Budget-Friendly RestaurantsClosed
Flagged closed by 1 source, still recommended by Claude Sonnet 5 and GPT-4o.
Idaho Statesman reported that Big City Coffee & Cafe's Boise location “made the change permanent” after closing August 11, 2024, and that it would be replaced by Caffeina Kitchen.
Roosevelt Inn
— Best Boutique Hotels(+1 more)Closed
Flagged closed by 1 source, still recommended by GPT-4o and Perplexity Sonar.
The Roosevelt Inn permanently closed as an operating inn in June 2025 after its owners retired. The Coeur d’Alene Press reported that the last guests checked out on May 27, 2025, and that the owners were required to vacate by June 6.
Sawtooth Mountains / Stanley / Redfish Lake16 of 55
rank #3–#14
Snake River16 of 55
rank #2–#19
Best Budget Hotels
50 answers
Boise33 of 50
rank #1–#10
Idaho Falls27 of 50
rank #1–#11
Super 825 of 50
rank #1–#11
Motel 622 of 50
rank #1–#11
Twin Falls18 of 50
rank #3–#10
La Quinta Inn13 of 50
rank #1–#11
Days Inn12 of 50
rank #1–#8
Cabana Inn11 of 50
rank #1–#2
Best Fine-Dining Restaurants
47 answers
Beverlys36 of 47
rank #2–#10
Chandlers Steakhouse31 of 47
rank #1–#4
Barbacoa Grill23 of 47
rank #1–#7
Fork20 of 47
rank #2–#8
KIN16 of 47
rank #1–#5
Enoteca14 of 47
rank #1–#9
The Ram Restaurant14 of 47
rank #4–#6
Chandlers Prime Steaks & Fine Seafood11 of 47
rank #1–#2
Best Boutique Hotels
46 answers
Limelight Hotel Ketchum35 of 46
rank #1–#7
Knob Hill Inn32 of 46
rank #1–#7
Modern Hotel and Bar24 of 46
rank #1–#7
Hotel 4317 of 46
rank #1–#6
Inn at 500 Capitol17 of 46
rank #1–#7
Roosevelt Inn16 of 46
rank #1–#8
The Avery Hotel & Brasserie16 of 46
rank #1–#6
Blackwell Boutique Hotel15 of 46
rank #2–#7
Best Food Experiences
45 answers
Boise24 of 45
rank #1–#19
Bar Gernika22 of 45
rank #1–#7
Snake River14 of 45
rank #4–#16
The Basque Market14 of 45
rank #2–#10
Westside Drive-In13 of 45
rank #1–#8
Leku Ona12 of 45
rank #2–#5
Payette Brewing Company11 of 45
rank #4–#18
Sunnyslope Wine Trail11 of 45
rank #2–#13
Best Historical Attractions
45 answers
Nez Perce National Historical Park41 of 45
rank #1–#12
Minidoka National Historic Site35 of 45
rank #1–#13
Old Idaho Penitentiary35 of 45
rank #1–#11
City of Rocks National Reserve33 of 45
rank #2–#12
Fort Hall Replica22 of 45
rank #2–#9
Wallace22 of 45
rank #1–#11
Cataldo Mission20 of 45
rank #1–#12
Silver City20 of 45
rank #1–#12
Best Day Trips
44 answers
Craters of the Moon National Monument36 of 44
rank #1–#11
Bruneau Dunes State Park30 of 44
rank #1–#14
Shoshone Falls29 of 44
rank #1–#12
Sun Valley21 of 44
rank #1–#12
McCall20 of 44
rank #1–#12
Sawtooth National Recreation Area17 of 44
rank #1–#13
Hells Canyon16 of 44
rank #4–#18
City of Rocks National Reserve15 of 44
rank #4–#17
Best Local or Traditional Restaurants
44 answers
Bar Gernika30 of 44
rank #1–#11
Fork23 of 44
rank #1–#11
Westside Drive-In22 of 44
rank #1–#8
Pioneer Saloon17 of 44
rank #1–#13
Snake River15 of 44
rank #3–#11
The Basque Market15 of 44
rank #1–#4
Epi’s Basque Restaurant13 of 44
rank #1–#5
Hudson’s Hamburgers12 of 44
rank #1–#15
Best Restaurants for Couples
43 answers
Chandlers Steakhouse38 of 43
rank #1–#8
Beverlys36 of 43
rank #1–#10
Barbacoa Grill24 of 43
rank #1–#6
Fork19 of 43
rank #2–#6
Enoteca16 of 43
rank #2–#10
The Cedars Floating Restaurant16 of 43
rank #4–#11
The Ram Restaurant15 of 43
rank #4–#13
The Narrows Steakhouse10 of 43
rank #5–#16
Best Viewpoints
43 answers
Shoshone Falls33 of 43
rank #1–#7
Hells Canyon26 of 43
rank #1–#8
Galena Summit Overlook21 of 43
rank #1–#8
City of Rocks National Reserve20 of 43
rank #5–#16
Craters of the Moon National Monument19 of 43
rank #1–#11
Table Rock18 of 43
rank #1–#14
Bruneau Dunes State Park15 of 43
rank #3–#11
Perrine Bridge15 of 43
rank #1–#12
Best Family Hotels
42 answers
Sun Valley39 of 42
rank #1–#11
The Coeur d'Alene Resort37 of 42
rank #1–#6
Shore Lodge25 of 42
rank #1–#10
Boise23 of 42
rank #1–#11
The Grove Hotel19 of 42
rank #1–#7
Silver Mountain Lodging Resort18 of 42
rank #1–#10
Brundage Mountain & Tamarack Resort11 of 42
rank #2–#10
Idaho Falls11 of 42
rank #2–#14
Best Rainy-Day Attractions
42 answers
Idaho State Museum35 of 42
rank #1–#8
Boise34 of 42
rank #1–#16
Discovery Center of Idaho30 of 42
rank #1–#15
Museum of Idaho26 of 42
rank #2–#19
Old Idaho Penitentiary12 of 42
rank #2–#9
Basque Museum & Cultural Center9 of 42
rank #3–#6
Warhawk Air Museum8 of 42
rank #4–#15
Escape Rooms7 of 42
rank #2–#16
Best Winter Experiences
42 answers
Sun Valley33 of 42
rank #1–#14
Kirkham Hot Springs27 of 42
rank #4–#17
McCall27 of 42
rank #3–#25
Bogus Basin25 of 42
rank #1–#21
Schweitzer Mountain Resort25 of 42
rank #2–#7
Burgdorf Hot Springs22 of 42
rank #3–#21
Brundage Mountain & Tamarack Resort21 of 42
rank #2–#8
McCall's Winter Carnival17 of 42
rank #1–#20
Where Perplexity's answers about Idaho come from
Perplexity cited visitidaho.org,
Idaho's official tourism site, in
55 of 120 answers about Idaho
(46%, last 90 days).
The web domains Perplexity's live search pulled most while answering tracked travel questions about
Idaho (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet.
See the network-wide ranking.