AI visibility report

How AI assistants represent British Columbia

AI assistants present British Columbia through outdoor activities, natural beauty, wine country and Indigenous heritage.

For tourism marketers: TakeScout tracks how ChatGPT, Claude, Gemini, and Perplexity describe British Columbia, based on 1,243 AI answers, last checked October 1, 2026. How we measure →

British Columbia official site ↗

1,243

Questions asked

1,821

Places identified

Oct 1, 2026

Last checked

Current score 41/100 Average of model agreement and confirmed-open rate — how this score is calculated

10 tracked destinations

across 10 tracked cities in British Columbia

7,894

Questions asked

8,484

Places identified

Oct 14, 2026

Last checked

Vancouver

1,070 places · 1,083 questions

AI assistants describe Vancouver through natural beauty, outdoor activities, Asian cuisine, and seafood.

Whistler

620 places · 682 questions

AI assistants present Whistler for fine dining, Après-Ski culture, alpine scenery, and Indigenous cuisine.

Victoria

952 places · 689 questions

AI assistants associate Victoria with farm-to-table cuisine, brunch culture, craft beer and afternoon tea.

Kelowna

915 places · 690 questions

AI assistants present Kelowna through wine country, farm-to-table, lake life and local culture themes.

Nanaimo

833 places · 676 questions

AI assistants present Nanaimo primarily through its outdoor activities.

Kamloops

879 places · 669 questions

AI assistants present Kamloops through its farm-to-table, outdoor activities, wine country and craft beer offerings.

Prince George

697 places · 669 questions

AI assistants describe Prince George through its Indigenous cuisine, craft beverage scene, diverse food scene, and farmers markets.

Abbotsford

1,197 places · 1,387 questions

AI assistants describe Abbotsford through farm-to-table dining, agricultural heritage, south Asian cuisine, and family-friendly activities.

Fort St. John

634 places · 675 questions

AI assistants describe Fort St. John through outdoor activities, history, northern lights and Indigenous heritage.

Dawson Creek

687 places · 674 questions

AI assistants present Dawson Creek through its pioneer history, agricultural roots, local history, and Northern BC comfort food.

Latest findings

Whistler · Concentration
In Whistler's Best Luxury Hotels results, Fairmont Chateau Whistler, Four Seasons Resort and Residences Whistler, and Nita Lake Lodge together capture 57% of mentions across 12 answers, well above the 21% an even split would predict.

How British Columbia compares, rolled up

Model agreement

British Columbia 11%

Network average 11%

Confirmed-open rate

British Columbia 70%

Network average 76%

Presence rate

British Columbia 19%

Tracked Canadian cities 18%

British Columbia's benchmark numbers averaged across its tracked cities, compared to the network average across all tracked destinations.

Each metric shows two bars: the rolled-up average across British Columbia's tracked destinations and the network average for that metric, so you can see how it compares. See how these scores are calculated.

Key takeaways

What this check tells you

Closed places

Forage, Skwachàys Lodge and RauDZ Regional Table are permanently closed, with Forage still recommended in 5 answers by three of the four AI assistants.

Top picks

Barkerville Historic Town and Park is recommended in 100% of the answers to "Best Historical Attractions" questions about British Columbia.

Agreement

AI assistants name the same top pick for 7% of comparable questions about British Columbia, below the 14% average for tracked Canadian destinations.

Generated from this check's data Updated Oct 1, 2026

Lead finding

Perplexity cites British Columbia's official site, supernaturalbc.com, in 11 of 60 sourced answers (18%) in the October check.

This figure places British Columbia 46th of 47 tracked Canadian destinations for how often their official site is cited. The October rate of 18% is about the same as the September check, which also recorded 18% of sourced answers citing supernaturalbc.com.

Based on the check of October 1, 2026

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How AI sees British Columbia

Across the prompts we've tracked, AI most consistently associates British Columbia with:

outdoor activities
natural beauty
Relaxation
storm watching
wine country
fine dining
Farm-to-Table
Indigenous heritage
hidden gems
boutique hotels
Street Food
craft beer
Michelin Guide
culinary diversity
Pacific Northwest cuisine
wine tourism

How British Columbia benchmarks

Model agreement

British Columbia 7%

Tracked Canadian destinations 14%

Confirmed-open rate

British Columbia 78%

Tracked Canadian destinations 76%

Each metric shows two bars: British Columbia's rate and the average it is compared with, so you can see how it compares. See how these scores are calculated.

Where AI might be wrong

Skwachàys Lodge — Best Boutique Hotels Closed

Flagged closed by 1 source, still recommended by Claude and Perplexity.
A Globe and Mail report published November 15, 2025 states that Skwachàys Lodge is ceasing hotel operations to be converted to supportive housing. The report says the hotel rooms will be repurposed; it does not give a specific final operating date.
Source

What AI names when travellers ask about British Columbia

The places each assistant names most often, by type of traveller question. Evidence for the findings above, not a travel guide.

Kissa Tanto named in 51 of 70 AI answers

rank #1–#10

Published on Main named in 45 of 70 AI answers

rank #1–#7

Araxi named in 39 of 70 AI answers

rank #6–#14

Wolf in the Fog named in 35 of 70 AI answers

rank #4–#17

St. Lawrence named in 33 of 70 AI answers

rank #1–#10

Fairmont Pacific Rim Hotel Restaurants named in 56 of 59 AI answers

rank #1–#9

Rosewood Hotel Georgia named in 52 of 59 AI answers

rank #1–#8

The Wickaninnish Inn named in 50 of 59 AI answers

rank #1–#13

Whistler named in 47 of 59 AI answers

rank #2–#11

Fairmont Empress named in 36 of 59 AI answers

rank #1–#9

Whistler named in 54 of 56 AI answers

rank #1–#11

Butchart Gardens named in 51 of 56 AI answers

rank #2–#14

Stanley Park named in 51 of 56 AI answers

rank #1–#8

Capilano Suspension Bridge Park named in 44 of 56 AI answers

rank #2–#20

Granville Island Public Market named in 42 of 56 AI answers

rank #2–#11

The Wickaninnish Inn named in 50 of 56 AI answers

rank #1–#15

Nita Lake Lodge named in 45 of 56 AI answers

rank #2–#9

Sparkling Hill Resort named in 42 of 56 AI answers

rank #2–#13

Fairmont Empress named in 37 of 56 AI answers

rank #1–#9

Whistler named in 33 of 56 AI answers

rank #1–#9

Stanley Park named in 54 of 56 AI answers

rank #1–#5

Science World named in 52 of 56 AI answers

rank #1–#6

Capilano Suspension Bridge Park named in 49 of 56 AI answers

rank #1–#8

Royal BC Museum named in 44 of 56 AI answers

rank #4–#17

Vancouver Aquarium named in 43 of 56 AI answers

rank #1–#21

Red Fish Blue Fish named in 58 of 78 AI answers

rank #4–#12

Tacofino named in 43 of 78 AI answers

rank #1–#15

Mad Mango Café named in 34 of 78 AI answers

rank #7–#13

Japadog named in 31 of 78 AI answers

rank #1–#19

El Furniture Warehouse named in 29 of 78 AI answers

rank #3–#16

See more categories

Hawksworth named in 78 of 91 AI answers

rank #1–#9

Kissa Tanto named in 64 of 91 AI answers

rank #2–#7

Published on Main named in 63 of 91 AI answers

rank #1–#8

Bearfoot Bistro named in 55 of 91 AI answers

rank #5–#21

AnnaLena named in 53 of 91 AI answers

rank #1–#7

Nelson named in 28 of 69 AI answers

rank #3–#25

Salt Spring Island named in 28 of 69 AI answers

rank #1–#25

Squamish Lil'wat Cultural Centre named in 26 of 69 AI answers

rank #1–#11

Tofino named in 26 of 69 AI answers

rank #1–#27

Richmond Night Market named in 24 of 69 AI answers

rank #1–#18

Haida Gwaii named in 39 of 67 AI answers

rank #1–#18

Bella Coola Valley named in 31 of 67 AI answers

rank #1–#19

Wells Gray Provincial Park named in 26 of 67 AI answers

rank #1–#12

Great Bear Rainforest named in 20 of 67 AI answers

rank #1–#8

Kaslo named in 19 of 67 AI answers

rank #4–#16

Barkerville Historic Town and Park named in 64 of 64 AI answers

rank #1–#9

Fort Langley National Historic Site named in 61 of 64 AI answers

rank #1–#15

Fort Rodd Hill and Fisgard Lighthouse National Historic Site named in 43 of 64 AI answers

rank #2–#13

Craigdarroch Castle named in 36 of 64 AI answers

rank #1–#11

Gulf of Georgia Cannery named in 36 of 64 AI answers

rank #3–#14

Salmon n' Bannock Bistro named in 44 of 64 AI answers

rank #1–#11

Wolf in the Fog named in 28 of 64 AI answers

rank #3–#15

Red Fish Blue Fish named in 21 of 64 AI answers

rank #4–#9

Kekuli Café named in 20 of 64 AI answers

rank #2–#12

Araxi named in 18 of 64 AI answers

rank #5–#15

YWCA Hotel Vancouver named in 30 of 60 AI answers

rank #1–#7

Whistler named in 28 of 60 AI answers

rank #2–#11

Victoria named in 27 of 60 AI answers

rank #2–#10

Ocean Island Inn named in 24 of 60 AI answers

rank #3–#9

HI Vancouver Downtown named in 19 of 60 AI answers

rank #1–#7

Whistler named in 57 of 59 AI answers

rank #1–#4

Bowen Island named in 50 of 59 AI answers

rank #2–#14

Victoria named in 45 of 59 AI answers

rank #1–#16

Harrison Hot Springs named in 42 of 59 AI answers

rank #3–#14

Salt Spring Island named in 33 of 59 AI answers

rank #5–#16

Granville Island Public Market named in 37 of 58 AI answers

rank #1–#34

Salmon n' Bannock Bistro named in 28 of 58 AI answers

rank #1–#19

Richmond Night Market named in 24 of 58 AI answers

rank #1–#11

Okanagan Valley named in 19 of 58 AI answers

rank #2–#13

Victoria named in 19 of 58 AI answers

rank #2–#25

Whistler named in 45 of 57 AI answers

rank #1–#15

Delta Hotels by Marriott Grand Okanagan Resort named in 32 of 57 AI answers

rank #3–#14

The Westin Bayshore named in 28 of 57 AI answers

rank #1–#7

Fairmont Empress named in 25 of 57 AI answers

rank #3–#9

Pan Pacific Vancouver named in 23 of 57 AI answers

rank #1–#8

Old Vines Restaurant named in 33 of 57 AI answers

rank #2–#22

Araxi named in 30 of 57 AI answers

rank #3–#20

Bearfoot Bistro named in 30 of 57 AI answers

rank #4–#11

Rimrock Café named in 26 of 57 AI answers

rank #5–#19

Il Terrazzo named in 25 of 57 AI answers

rank #3–#10

Whistler named in 49 of 57 AI answers

rank #1–#25

Ainsworth Hot Springs named in 40 of 57 AI answers

rank #2–#18

Big White named in 36 of 57 AI answers

rank #2–#12

Harrison Hot Springs named in 31 of 57 AI answers

rank #4–#19

Revelstoke Mountain Resort named in 31 of 57 AI answers

rank #1–#30

The Wickaninnish Inn named in 44 of 56 AI answers

rank #1–#16

Nita Lake Lodge named in 43 of 56 AI answers

rank #2–#14

Loden Hotel named in 37 of 56 AI answers

rank #1–#9

The Magnolia Hotel & Spa named in 29 of 56 AI answers

rank #1–#8

Abigail's Hotel named in 28 of 56 AI answers

rank #1–#7

Science World named in 54 of 56 AI answers

rank #1–#27

Museum of Anthropology named in 53 of 56 AI answers

rank #1–#21

Vancouver Art Gallery named in 53 of 56 AI answers

rank #1–#22

Royal BC Museum named in 50 of 56 AI answers

rank #1–#20

Granville Island Public Market named in 49 of 56 AI answers

rank #4–#22

Sea to Sky Gondola named in 39 of 53 AI answers

rank #1–#19

Cypress Mountain named in 35 of 53 AI answers

rank #1–#15

Grouse Mountain named in 35 of 53 AI answers

rank #1–#17

Malahat SkyWalk named in 27 of 53 AI answers

rank #2–#11

Whistler named in 25 of 53 AI answers

rank #1–#6

Where Perplexity's answers about British Columbia come from

Perplexity cited supernaturalbc.com, British Columbia's official tourism site, in 11 of 60 answers about British Columbia in the October check (18%), about the same as in September (18%).

The web domains Perplexity's live search pulled most while answering tracked travel questions about British Columbia (last 90 days). ChatGPT, Claude and Gemini aren't grounded in our tracking yet. See the network-wide ranking.

How AI assistants represent British Columbia

across 10 tracked cities in British Columbia

Vancouver

Whistler

Victoria

Kelowna

Nanaimo

Kamloops

Prince George

Abbotsford

Fort St. John

Dawson Creek

Latest findings

How British Columbia compares, rolled up

What this check tells you

Perplexity cites British Columbia's official site, supernaturalbc.com, in 11 of 60 sourced answers (18%) in the October check.

Follow British Columbia

How AI sees British Columbia

How British Columbia benchmarks

Where AI might be wrong

What AI names when travellers ask about British Columbia

Best Restaurants

Best Luxury Hotels

Must-See Attractions

Best Romantic Hotels

Best Attractions for Families

Best Budget-Friendly Restaurants

Best Fine-Dining Restaurants

Best Local Experiences

Best Hidden Gems

Best Historical Attractions

Best Local or Traditional Restaurants

Best Budget Hotels

Best Day Trips

Best Food Experiences

Best Family Hotels

Best Restaurants for Couples

Best Winter Experiences

Best Boutique Hotels

Best Rainy-Day Attractions

Best Viewpoints

Where Perplexity's answers about British Columbia come from

Other Canadian destinations TakeScout tracks

Québec City

Ottawa

Montreal

Toronto

Halifax